Ashok Leyland Marketing Mix: Ashok Leyland is an unincorporated company, and is part of the Hinduja group. It was established in 1948, by the late M. Raghunandan Saran. In India, Ashok Leyland is the 2nd largest producer of commercial vehicles. They have a turnover exceeding the US of more than $ 2.5 billion. Ashok Leyland is located in Chennai, Tamil Nadu. Ashok Leyland has various subsidiaries that operate all over the world.
The company is highly competent on an international scale and ranks as the fourth largest producer of buses around the globe. The CEO currently is Ms. Vinod K Dasari. Although it’s an established position within the auto industry Ashok Leyland has some competitors as well across different product segments of the business. It faces tough competition from Tata Motors, Daimler AG, Volvo, Eicher Motors Maruti Suzuki, etc.
Marketing Mix Of Ashok Leyland is brand-based. In Marketing Mix Of Ashok Leyland, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing About Ashok Leyland Marketing Mix. Below is the detailed Marketing Mix Of Ashok Leyland.
Let’s talk about Ashok Leyland Marketing Mix.
Contents
Ashok Leyland Main Competitors
- Tata Motors
- Eicher
- Mahindra
Ashok Leyland’s official website: www.ashokleyland.com
Product in the Ashok Leyland Marketing Mix:
Ashok Leyland’s products produced by Ashok Leyland fall under these broad categories.
- Buses: passenger buses that have a capacity of 19 to 80 seats. The BEST flagship buses, as well as double-decker buses from Mumbai as well as the Ibus, are all creations made by Ashok Leyland.
- Trucks: the main focus is on the 16-25 ton truck range that is present in all segments ranging from 7.5 tonnes to 49 tons. An Axle truck with a cabin that is custom-designed is extremely popular in this category.
- Heavy, medium, and light commercial vehicles used for different industrial and transport utilities are produced by Ashok Leyland.
- Defense Road mobile launchers and armored protection vehicles Army trucks, etc. are the most popular products in this category.
- Power Solutions
Place in the Ashok Leyland Marketing Mix:
The company’s products are sold to a variety of countries, including Ghana, Bangladesh, Sri Lanka, etc and with several partnerships across the globe, the Ashok Leyland brand Ashok Leyland has made an international presence. The primary manufacturing facilities across India are located in Ennore in Ennore and Hosur (Tamil Nadu), Alwar (Rajasthan), and Pantnagar (Uttarakhand). The factories are highly trained and equipped with skilled technicians and engineers that ensure that the vehicle is in perfect condition in the showroom. They also make sure that excellent after-sales service is offered to the client.
Price in the Marketing Mix Of Ashok Leyland:
In the commercial vehicle segment, the biggest competition to Ashok Leyland is Tata Motors. For instance, Ashok Leyland trucks are in the range of 13 lacs as well as 16 lacs for two models in particular, whereas comparable trucks manufactured by the international company Volvo are slightly more expensive in price, at 14.25 lacs and 17.85 lacs.
Since buses and trucks have a long life of use, around 15 to 20 years, what is important is the cost of maintenance which is usually minimal in the event that the product is high. Also, car manufacturers such as Ashok Leyland have slightly more expensive products relative to other manufacturers, they can assure you of quality and the savings to come in the maintenance aspects.
Promotions in the Ashok Leyland Marketing Mix:
The image of the brand has been built from years of hard work by thousands of employees who deliver high-quality products to the automotive industry. In today’s highly competitive marketplace, to be able to stay on top of the market and secure the market’s share the brand requires additional strategies for marketing.
After more than 60 years of business, Ashok Leyland named Mahendra Singh Dhoni as their Brand Ambassador. For the first time, Ashok Leyland roped in some famous people to run their multi-media advertising campaign in every market covering all segments. The rival company Volvo employed the same approach in bringing Golfer Jeev Milkha Singh as its brand ambassador for its business in India.
The value that promoters have put into the company is clearly reflected through the support that Ashok Leyland has and they really reflect as the sons of the soil.
This is the Marketing Mix Of Ashok Leyland. Please let us know if you have additional suggestions to add.
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