Being Human Marketing Mix: Being Human is a fashion brand from Mandhani Industries. It was created under the Being Human, The Salman Khan Foundation, dedicated to providing healthcare and education for the most vulnerable members of society. The company’s motto is philanthropy since all earnings generated from its clothing range are used to help fund the healthcare and education programs of the foundation.
The clothes collection embodies values such as love, care and sharing, joy, hope, and help.
The company was established through Mandhana Industries in 2012. It has exclusive rights to develop, manufacture, sell, and distribute Being Human clothing.
Marketing Mix Of Being Human
Marketing Mix Of Being Human is brand-based. In Marketing Mix Of Being Human, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Being Human Marketing Mix. Below is the detailed Marketing Mix Of Being Human.
Let’s talk about Being Human Marketing Mix.
Being Human Main Competitors
- United Colors of Benetton
Being Human official website: www.beinghumanclothing.com
Product in the Being Human Marketing Mix:
Being Human Being Human apparel is made from the highest quality and pure organic cotton. The clothes are available in various sizes, colors, and designs and are suitable for casual, formal evening wear and sportswear. The clothing line includes the following selection of clothing within the broad categories of tops and bottoms:
- Men’s T-shirt
- Men’s T-shirt
- Men’s Polo
- men’s Chino
- Women’s T-Shirt
- Women’s Polo
- Women’s T-shirt
- Ladies Dress
- Women’s Tracks
- Ladies Short
Apart from clothing, The brand also handles selling watches, accessories, and shoes for clothing.
Place in the Being Human Marketing Mix:
The brand adheres to a principle for multi-channel sales. Apart from the stores owned by the company, it also operates under the franchise model.
Being Human’s Being Human flagship store was opened in Bandra, a suburb of Mumbai. Being Human Clothing is a line of stores in India and countries such as Belgium, France, the Middle East, and Spain. In UAE, it is sold in more than 100 stores of a clothing and lifestyle retailer named Splash, along with Iconic.
Jabong, Snapdeal, Amazon, Flipkart, and Myntra are just some of the websites on which Being Human clothing is sold.
In 2016 the company launched 4 stores that were opened in India. In addition to its metropolis locations, the company has opened shops in small cities, such as Ambala and Udaipur, and cities in the II-tier, like Bhopal and Ahmedabad. The company now has 31 brand-exclusive stores throughout India, one in Nepal located at Rising Mall.
Price in the Marketing Mix Of Being Human:
Being Human Clothing brand offers fashionable women’s and men’s clothes. The clothes are contemporary and trendy, which is why they are targeted toward children and teens. The aim is to appear stylish and relaxed.
Many clothes are sold at a reasonable cost that is suited for middle-class people, although there are some brands with a premium price. The majority of people purchase the items at higher prices sometimes due to the good motive of the cause.
This company believes in accessibility pricing, so the cost of goods begins at Rs. 650-750 range. The highest price is Rs 2000-3000.
The products are offered in flagship stores, online sites, and distributors. E-commerce websites like Jabong typically sell items for sale or at discount sale prices.
Promotions in the Being Human Marketing Mix:
Bollywood celebrity Salman Khan is the brand’s ambassador. Being Human clothing line. The advertising for its products is achieved through magazine media events, media events, and social media platforms. The brand’s spokesperson Salman Khan himself is an enormous advocate for being human due to his massive fan base.
The company operates a loyalty program, where customers can earn 2 goodness points with each Rs.100 of a POS (POS)spend. Points can be exchanged through any of the brand’s official outlets. The customer can begin redeeming the points after they have earned 100 goodness points.
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