Bentley Marketing Mix: Bentley Motors is a British automotive organization that designs, designs, and produces high-end motorcars. Bentley Motors Limited was established by W.O. Bentley on the iconic date, i.e., 18 January 1919, in the beautiful area of North London known as Cricklewood. The company now has its headquarters in Crewe, England. Luxury motor cars are built by hand.
Bentley is a part of Volkswagen AG. In the year 1931, Rolls-Royce purchased Bentley by acquiring it from Vickers. After bankruptcy, the company sold it to Vickers, who then transferred the company to Volkswagen.
Bentley is part of the class of luxurious cars suitable for the wealthy and new Aristocrats. Since it was first produced and sold, it’s been an issue for pride having one of the Bentleys.
Marketing Mix Of Bentley
Marketing Mix Of Bentley is brand-based. In Marketing Mix Of Bentley, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Bentley Marketing Mix. Below is the detailed Marketing Mix of Bentley.
Let’s talk about Bentley Marketing Mix.
Bentley Main Competitors
- Jaguar Land Rover Limited
- Daimler AG
- Rolls-Royce Motor Cars Limited
Bentley’s official website: www.bentleymotors.com
Product in the Bentley Marketing Mix:
Bentley Models are generally manufactured at the Bentley factory in Crewe, except for Continental Flying Spurs, which are made at a plant in Dresden, Germany. The bodies for specific models, such as Continental, are produced at Zwickau, Germany.
Bentley models include:
- Bentley 4 1/2 Litre
- Bentley Turbo R
- Bentley Speed Six
- Bentley R-Type Continental
- Bentley Arnage
- The Azure
- Bentley Brookland
- Continental Flying Spur
- Continental GT
- Bentley Bentayga
Of these models, only a few belong to the “Heritage” category. Heritage models are among the oldest models, with exceptional craftsmanship, coach-building, and a high-performance engine that have set the standard for every new model manufactured by this company. R- Type Continental, The Bentley Blue Train, and Bentley Blower are some of the Heritage models.
The latest model range includes Continental Flying Spur, Continental GT Bentley Bentayga, and Mulsanne. Bentley, however, stopped producing the Azure model in the year 2010.
Of the various styles, Bentleys come in the following models:
Place in the Bentley Marketing Mix:
The majority of the production of Bentley models is carried out in the Crewe factory in the UK.
It is sold which include USA, Canada, UAE, Japan, and Australia, to mention a few. China was the significant buyer of Bentley cars up to 2012. Bentley has 12 models of cars that are available in India. Eleven of the 12 models include Sedans, and one is an SUV.
Of the Bentleys made, 85 percent are sold around the globe. This shows that there is an enormous interest in these luxurious automobiles. Bentley cars are sold through franchising dealers across the globe.
Price in the Marketing Mix Of Bentley:
Bentley cars are luxurious, ultra-high-end vehicles aimed at the upper part of society. Their high cost is because they are made manually, which demands exceptional craftsmanship and high-quality materials. They are also very paid because of the skillful nature of their job. The fact that it’s an exclusive car that isn’t manufactured in huge quantities contributes to its cost.
Bentley cars begin at $180 or 195. For instance, a Bentayga is a model with a higher price and starts at $229,100. A Mulsanne is priced at $ 303,700. The most expensive Bentley automobiles with their costs are listed below:
- Bentley Continental GT3 Concept-$ 720,000
- Bentley EXP 9 F Concept – $ 1 Million
- Bentley Brooklands- $540,000
- Bentley Continental Supersports-$550,000
In India, The Bentley Bentayga price starts at Rs. 3.85 Crores. The Bentayga is considered to be the most luxurious and powerful SUV from Bentley. The Bentayga is also the largest and most adored model from Bentley.
The most affordable price model is the Bentley Flying Spur at Rs. 3.2 -3.4 crores at the showroom price.
Promotions in the Bentley Marketing Mix:
Bentley promotes its vehicle with unique marketing techniques. As it began the development of the Bentayga SUV, a long-awaited model, it began to promote its official URL on a handful of disguised test vehicles. This inventive method made sure that it received the most coverage in the news media.
But, Bentley believes in maintaining the exclusivity and authenticity of its name. It doesn’t believe in pursuing aggressively selling its cars when there isn’t any actual demand. Based on this stance, the company has even consented to an increase in sales in the face of an economic slowdown.
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