Berger Paints Marketing Mix: Berger Paints has been a top market performer with its Industrial Paint across India for more than 45 years. The company, which is a public company, was established on December 17, 1923. Its headquarters are in Kolkata, with operating revenue of Rest—6.5541 billion per year.
The company has offices in Russia, Poland, Nepal, and Bangladesh. There are around 2,800 employees and a distribution network of 25,000 dealers. It is India’s second-largest manufacturer of pigments, Asian Paints Ltd being the first.
The business’s core values are the pursuit of excellence and customer-first, ethical practices, and the importance of the people.
Marketing Mix Of Berger Paints
Marketing Mix Of Berger Paints is brand-based. In Marketing Mix Of Berger Paints, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Berger Paints Marketing Mix. Below is the detailed Marketing Mix Of Berger Paints.
Let’s talk about Berger Paints Marketing Mix.
Berger Paints Main Competitors
- Asian Paints Ltd
- Shalimar Paints Ltd
- Kansai Nrolac Paints Limited
- Jenson &Nicholson (India) Ltd.
Berger Paints official website: www.bergerpaints.com
Product in the Berger Paints Marketing Mix:
The company has a diverse range of services, and products. along with benefits.
The range of products it offers comprises:
- Interior Wall Coating
- Exterior Wall Coatings
- Berger Metal and Wood Paints
- Construction Chemicals
The range of services it offers includes:
- Express Painting
- Preview Facility
- Virtual Painter
- Paint Calculator
- Expert Advice
- Powder Coatings
- GI and Automotive Coatings
- Protective Coatings
The services provided by Berger Paints are demarcated into Home Users, Professional Users, and Industrial Users. The benefits are based on specific projects undertaken through any individual or company that require an item to be supplied, such as different kinds of coatings or services of a particular nature, such as expert advice, virtual painting, or preview capabilities.
Place in the Berger Paints Marketing Mix:
The company operates factories in seven different locations in India, located in all four areas of India. It’s present in more than 80 areas across India. Internationally, it’s found in four countries, including Nepal, Russia, Poland, and Bangladesh. All locations have an experienced sales team that can meet the client’s requirements.
Price in the Marketing Mix Of Berger Paints:
The reasonable price for Berger Paints is affordable and significantly less than its closest competitors, such as Asian Paints and Nerolac.
For instance, 100-125 sq. feet. Area primer by Berger Paints costs Rs. 1880. For the same space, it would cost Rs.1980 for the two paints Asian Paints and Nerolac.
The price of Primer is Rs. 65/Litre, according to Berger Paints. Purchase Asian Paints and Delux has priced at Rs. 70/kg and Rs. 68, respectively. The wall putty is stated in Berger Paints at Rs. 60/kg, while Dulux and Asian Paints price it at around Rs. 70/Kg or 68/Kg. 70/Kg respectively.
One of the top products made by Berger Paints is Berger Easy, a luxurious and clean emulsion. One liter of Berger Easy and the pure emulsion is priced between Rs. 434- Rs362 on e-commerce sites like Snap deal. The most well-known product from Asian Paints, however, to be specific, is Asian Paints Royale Luxury EmulsionGold Standard. Gold Standard is labeled at a much more expensive price of 434- Rs. 4,004.
Promotions in the Berger Paints Marketing Mix:
The company analyzes its performance concerning the closest competition to determine its standing in the market. The strategy of the company is to choose the right needs it wants to target and then position its product through differentiation in service, product differentiation in addition to an image, and brand differentiation. This assists in capturing the market by providing higher quality products for a lower cost.
Television is an essential medium for marketing its products, particularly excellent emulsions. The goal is to concentrate on the emulsions’ product range and improve the quality of its delivery chain that spans small towns and villages.
The company has carried out a range of charitable initiatives as part of its Corporate Social Responsibility (CSR) objective and has enhanced its brand image.
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