Boost Marketing Mix: Boost is among the most popular health drinks available on supermarket shelves and is associated with the food and beverage industries. It was first developed in 1974 and introduced to markets as a nutritious drink in 1975-76 by the subsidiary company GlaxoSmithKline. The brand targets young boys, particularly those between 8 and 14 years old, as its customers. The main rival in this area is
Marketing Mix Of Boost
Marketing Mix Of Boost is brand-based. In Marketing Mix Of Boost, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Boost Marketing Mix. Below is the detailed Marketing Mix Of Boost.
Let’s talk about Boost Marketing Mix.
Boost Main Competitors
Boost official website: www.boost.com
Product in the Boost Marketing Mix:
Boost is now one of the fastest-growing companies within its portfolio of consumer products owned by GSK, its main shareholder India GSK. It is marketed as an energy fuel with a distinct flavor of chocolate and malt. It’s a supplement with sufficient nutritional value that provides essential nutritional value to the body, such as copper, calcium, iron biotin, niacin pantothenic acid, folic acid, and Vitamins D, C, A B12 B1, B6, and B2. The main ingredients include:
- Boost Calorie Smart – 16g protein along with 25 vitamins, minerals, and 16g protein packed with no extra calories.
- The Boost Kid Essentials is a complete beverage for children with essential nutritional components.
- Boost the Glucose Level- It comes with 16g of protein and is created for those with diabetes.
- The Boost The High Protein Mix Drink Mix contains 14g of protein in each serving to provide the necessary nutrients.
- Increase High Protein- Nutritional requirements are met daily with the help of proteins, minerals, and 15g of protein. 26 vitamins
- Boost Plus- has 360 calories to keep a healthy body weight.
- The Boost Original is a must-have supplement of minerals, Vitamins, vitamins, fiber, and protein for energy.
- The Boost Compact- A complete energy drink
- The Boost Choco Eclair is- Combination of chocolate and caramel.
- Complete Boost- delicious taste, packed with vitamins and minerals.
- “Boost” Choco Nut – A combination of natural almonds and chocolate
Place in the Boost Marketing Mix:
The drink is popular in India; however, South India is a significant factor in generating higher revenue figures and sales. The company has a specific distribution policy that assists in supplying products to its customers. Supply channels include delivering goods from the factories to depots in large quantities. Then, they are sourced by wholesalers who sell to retailers according to requirements and demand. Retailers provide the necessary products to the consumer through various channels such as supermarkets, grocery stores, discount stores, convenience stores, and department stores.
Price in the Marketing Mix Of Boost:
Brand Boost has recognized the importance of having a sound pricing strategy to meet the needs of the consumer market. There are many rivals in the category of health drinks, and therefore cannot afford expensive costs. It has decided to keep the same pricing strategy similar to competitors to enter markets both in urban and rural areas. The company also supports a price-based volume. Its products are offered in various quantities. 1 kg of Boost will cost less than the equivalent of 1/2 kg or even less than a 200g bag.
This can be done to boost the sales of items in large quantities. Also, the costs of items sold in jars and refill packs differ because Jars are of greater usefulness to a homemaker, but refill packs are not. With its competitive pricing policy, the brand offers occasional gifts and other incentives to cut costs.
Promotions in the Boost Marketing Mix:
Boost has built its sports-related promotional offerings around a variety of sportspeople. The advertisements focus on people passionate about sports and require something extra to help them reach higher levels. The brand promises to cater to its customer’s high-energy needs with its products. Many cricketers have been a participant in Boost through ads over the years. Kapil Dev in 1986 and Sachin Tendulkar in 1989 were roped into promoting the brand. Later Virendra Sehwag, M.S. Dhoni, and Virat Kohli have all been promoting Boost as the reason behind their power.
Boost recognizes the potential of children and offers a range of incentives to draw them in occasionally. The company also announced it would launch Boost Cricket Tournament in a few states, such as Tamil Nadu and Andhra Pradesh, to help identify and encourage young talents in the cricket field.
This is the Marketing Mix Of Boost. Please let us know if you have additional suggestions to add.
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