Brooke Bond Tea Marketing Mix: Brooke Bond Tea was once known for its tea cards, PG Tips, and tea cards. However, it is now a renowned tea brand that is owned by its parent company Hindustan Unilever. Arthur Brooke founded the company in 1845 as a tea shop. Later, in 1870, it began to expand into wholesale tea sales. Its competitors include
- Tetley Tea
- Society Tea
Marketing Mix Of Brooke Bond Tea is brand-based. In Marketing Mix Of Brooke Bond Tea, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Brooke Bond Tea Marketing Mix. Below is the detailed Marketing Mix Of Brooke Bond Tea.
Let’s talk about Brooke Bond Tea Marketing Mix.
Contents
Brooke Bond Tea Main Competitors
- Taj Mahal
- Tata Tea
- Brooke Bond Red Label
- Taaza
Brooke Bond Tea official website: www.hul.co.in
Product in the Brooke Bond Tea Marketing Mix:
Brooke Bond Tea is available in many markets via its sub-brands Brooke Bond Taj Mahal, Brooke Bond Red Label, and Brooke Bond Lipton. The company’s tea brand was launched in India in 1903 as Brooke Bond Red Label. It is also one of India’s oldest tea brands. The product comes in two versions: leaf and dust. Some of its products include-
- Red Label Natural Care
- Special Red Label
- Red Label Dust
- Red Label Gold
Brooke Bond Taj Mahal, a premium product for upper- and middle-class society, was launched in 1966. It was the first to offer tea bags and tea as a premium product. There are many variants, some of which are listed below:
- Brooke Bond Taj Mahal Earl Grey Green Tea
- Brooke Bond Taj Mahal Ginger Tea
- Brooke Bond Taj Mahal tea bags
- Brooke Bond Taj Mahal Masala
Brooke Bond 3 Roses tea is loose tea that’s sold in South India. Brooke Bond Taaza was introduced to the beverage market by a year in 1990. It was a refreshing, unique blend of tea and green tea.
Place in the Brooke Bond Tea Marketing Mix:
Brooke Bond is a well-known brand with a network in India, Pakistan, Japan, West Indies, West Indies, and the United Kingdom. It is an intensive channel that allows for quick and efficient dispatch to retail markets. It uses both direct and indirect distribution channels for its products. This includes the services of the manufacturer and wholesaler to reach their consumer. Brooke Bond’s products are readily available in all parts of India because it has been able to penetrate both the urban and rural markets.
Brooke Bond products can be found in many places, including convenience stores, corner shops, and supermarkets. Brooke Bond Tea is India’s oldest tea manufacturer. It has also undertaken corporate tie-up to market its products. Brooke Bond tea can be made by several tea outlets and sold directly to customers.
Price in the Marketing Mix Of Brooke Bond Tea:
Brooke Bond Tea is well-known because of its many sub-brands. The company has a competitive pricing policy. The company’s marketing team has collected vital information about competitors as well as about the consumers and their willingness to spend money on this product. It decided to implement a value-added pricing policy after consulting with its analytical team. This was to best suit both the consumer and the company. Brooke Bond Taj Mahal, its premium brand, has maintained a slightly higher price range but Red Label products have kept their reasonable pricing policies and kept marginally lower prices. It is easier to purchase products according to your needs.
Brooke Bond Taj Mahal, its premium brand, has maintained a slightly higher price range but Red Label products have kept their reasonable pricing policy and kept marginally less. It is easier to purchase products in different sizes, so it is easy for customers to choose the right size.
Promotions in the Brooke Bond Tea Marketing Mix:
Brooke Brand Tea’s commitment to its customers has had a positive effect. To increase its brand visibility, it has used good advertising. Brooke Bond launched an advertisement campaign to acknowledge women’s empowerment and their need for Brooke Bond Tea as a source of sustenance. The catchy commercials air on TV, radio, newspapers, and magazines.
Recently, Rahul Sharma, Saif Ali Khan, and Madhuri Dixit were recruited for Taj Mahal’s brand, whose tagline is Wah Taj. Hina Khana, a television actor, has worked for Red Label’s tagline Chuskiyaan Zindagi K. Brooke Bond Tea offers discounts at certain times as part of its promotional policies. Brooke Bond Tea also offers additional products such as 50gm of free tea with 250gm packets.
This is the Marketing Mix Of Brooke Bond Tea. Please let us know if you have additional suggestions to add.
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