Cafe Coffee Day Marketing Mix: The most renowned coffee chain in the globe, Cafe coffee day has numerous products that appeal to the Indian market and come at an affordable price that is affordable for the middle and middle class in India. The promotional offers are impressive, and the company has a variety of outlets that are expanding in numbers throughout India. This article focuses on the marketing strategy for Cafe Coffee Day.
Marketing Mix Of Cafe Coffee Day
Marketing Mix Of Cafe Coffee Day is brand-based. In Marketing Mix Of Cafe Coffee Day, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Cafe Coffee Day Marketing Mix. Below is the detailed Marketing Mix Of Cafe Coffee Day.
Let’s talk about Cafe Coffee Day Marketing Mix.
Cafe Coffee Day Main Competitors
- Barista Lavazza
- Costa Coffee
Cafe Coffee Day official website: www.cafecoffeeday.com
Product in the Cafe Coffee Day Marketing Mix:
Cafe Coffee Day product mix is a broad range of items that appeal to Indian food and coffee lovers. The products have an Indian flavor, whether it’s coffee or food. Most food items have been adapted to suit Indian palates, like masala, biryani, and samosa. Sandwich, tikka sandwiches, and so on. They have tried to recreate the Indian flavor along with traditional coffee. The most popular product in the summer months is frappe, a combination of coffee and ice cream. The young people favor it. In winter, it’s cappuccino. Their merchandise includes quirky items such as caps, t-shirts, etc.
Price in the Marketing Mix Of Cafe Coffee Day:
In light of the fact that Cafe Coffee Day knows its main customer falls within the age bracket between 15 and 29 years old, it has attempted to formulate a policy that would meet the needs of all customers. The cost of the cup of coffee varies from Rs.45 to around Rs. 80. Since its operation, there have been minor changes in the price policy for Cafe Coffee Day. These changes are more due to taxes imposed by the government than anything other than that.
Place in the Cafe Coffee Day Marketing Mix:
The approach CCD has adopted is to set up Cafe Coffee Day at every place where a business could be generated. This is an essential element in determining the effectiveness of a chain store. Cafe Coffee Day looks to serve its market by strategically locating its locations.
They are usually found at High Street/ Family Entertainment Centers, Gas stations, close to Colleges, etc.
Promotions in the Cafe Coffee Day Marketing Mix:
CCD is active in all areas of intense consumer interest, such as:
Café Coffee Day on TV held competitions around a popular show in Zee English called Friends. The lead characters appear frequently in the coffee shop. They are collaborating with Channel [V]’s Get Gorgeous contest.
Tie-ups: Besides that, Cafe Coffee Day also ties up many of the young brands. A contest is ongoing with Levis, another that includes Scooty and Liril, and the latest one tied to Airtel Friends.
The association with films: CCD can be seen in films such as Khakhee or Mai Hoon Na
Sale Promotion: Cafe Coffee Day utilizes its own ‘Cafe Citizen Card’ to reward Cafe Coffee Day’s customers. It’s a loyalty program to bring in new customers and keep the ones you already have.
This is the Marketing Mix Of Cafe Coffee Day. Please let us know if you have additional suggestions to add.
Let us know What do you think? Did you find the article interesting?
Write about your experiences and thoughts in the comments below.