Candy Crush Marketing Mix: Candy Crush is an online game developed by the gaming company King, which specializes in fun for social networks. The mobile game was released 2012 on April 12, 2012, for Facebook. Candy Crush is a free game that has become an instant hit among gamers. Many people are downloading it, and it’s become an addiction. While the younger population was the primary target, its popularity has expanded beyond gender and age.
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Marketing Mix Of Candy Crush
Marketing Mix Of Candy Crush is brand-based. In Marketing Mix Of Candy Crush, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Candy Crush Marketing Mix. Below is the detailed Marketing Mix Of Candy Crush.
Let’s talk about Candy Crush Marketing Mix.
Candy Crush Main Competitors
- Temple Run
- My Talking Tom
- Farm Heroes
- Fruit Ninja Free
Candy Crush official website: www.king.com
Product in the Candy Crush Marketing Mix:
Candy Crush is an online game that has an addictive aspect as players want to get to higher levels. The game sets certain limits that encourage players to perform at a higher level instead of being annoying. Players are given only five lives, and upon using them, they must wait at least 30 minutes. It is a way to make it more appealing to players, and the game always retains its charm and appeal.
Getting started is simple since the rules are straightforward, and players can learn quickly. It has a rewards system used during play and provides a sense of incentive to the player. When the level is finished, it explodes into an explosion of excitement. Between games is a successful move; it will produce a sound that generates an appreciation similar to Delicious and Sweet. Players sometimes earn an extra piece of the game by making an excellent move. This helps him in winning the game at that level.
Place in the Candy Crush Marketing Mix:
Candy Crush was launched on King.com and quickly became well-known for being innovative and child-friendly. Developers saw the game’s potential and decided to throw it on a mobile platform. Candy Crush is a no-cost game that has taken up a substantial market share. It has 100 percent exposure, and virtually everyone on Facebook knows this game. Since it’s a short and enjoyable game, players are likely to test it out for themselves, and thus it has been ranked among the most popular games downloaded daily.
In addition to Facebook, it can be played on different platforms, including iOS Linux, Microsoft Windows, Windows Phone, and Android. Candy Crush has become the top highest-grossing game on both Google’s Play Store and Apple’s App Store since it’s easy to access and play.
Price in the Marketing Mix Of Candy Crush:
The word “free” is beloved by humans and has a powerful impact on our cognitive systems. Since Candy Crush is free to download and play, it is no risk for those trying it in the first instance. Many players will not pay for the game, but the number of players is significantly lower. Most of them will need more to continue playing or overcome any obstacle. This is why they generate revenue for the business since millions of people play the game, and even a modest amount can result in a massive turnover at the end of the day.
Candy Crush is one of the most played games of the past few years and earns millions of dollars each day for its creator and King. King.
Promotions in the Candy Crush Marketing Mix:
The creators who developed Candy Crush realized that promotion is an essential element of their game if they were to ensure that their brand is well-known in the competition among gamers. They decided to implement a variety of guidelines for promotion, including cross-promotion, PR, word-of-mouth advertising, featured positioning, and Facebook-based referrals. It’s a one-player game, and players constantly have discussions with their friends to improve their skills. That results in free public exposure for the Product. The sweetest game Around is the motto for Candy Crush, which is fitting since it’s self-defining.
The company has been playing with new ways to maintain its popularity, and its various promotions and rewards during the game have allowed the company to grow and maintain the number of its customers. Users can track the progression of their friends’ friends when connected to Facebook, and it encourages healthy competition, which enables them to do better. Candy Crush received free publicity via the video Gentlemen as it showcased its creator playing the game.
This is the Marketing Mix Of Candy Crush. Please let us know if you have additional suggestions to add.
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