Cartier SWOT analysis

Cartier SWOT analysis – SWOT analysis of Cartier: One of the largest companies in the luxury and jewelry merchandise sector, Cartier Monde is also the largest producer of custom-designed luxurious jewelry. With over 200 retail outlets in 125 cities such as Paris, New York, and London and also in various regions of the US the company has recently also been expanding into smaller cities.

The main focus for Vendome Luxury Group PLC–Cartier is a subsidiary of the Swiss-based South African company CompagnieFinanciere de Richemont AG. Cartier holds nearly 72 percent of the percentage that makes up Vendome Luxury Group. Vendome Group’s total annual revenue. Apart from Cartier, Vendome also sells other luxury brands such as Alfred Dunhill, Vacheron&Constantin, Lancel, Mont Blanc, Piaget, and Chloe.

Cartier is also well-known for its custom-designed jewelry and other items that attract an abundance of famous customers. Cartier, however, has seen slow growth in its retail store and has been a catalyst for the explosion of growth in the mall culture The presence of the company is much lower than that of most rivals. Cartier had a revenue of 6.1 billion dollars in 2016.

Cartier fun facts: Cartier’s Sunrise Ruby, a 25.6 carat Burmese ruby, was put on the Sotheby’s auction block in May 2015, with the winning bid of $30,335,698. The gem is now the most expensive ruby, the most expensive colored gemstone and the most expensive non-diamond gemstone in the world.

About Cartier – SWOT analysis of Cartier

SWOT analysis of Cartier

[wp-svg-icons icon=”office” wrap=”I”] Company: Cartier International SNC

[wp-svg-icons icon=”user” wrap=”I”] CEO: Cyrille Vigneron

[wp-svg-icons icon=”user” wrap=”I”] Founder: Louis-François Cartier

[wp-svg-icons icon=”calendar” wrap=”I”] Year founded: 1847, Paris, France

[wp-svg-icons icon=”location-2″ wrap=”I”] Headquarters: Paris, France

[wp-svg-icons icon=”stats” wrap=”I”] Annual Revenue: Euro€5.1 billion

[wp-svg-icons icon=”bars” wrap=”i”] Profit | Net income: Euro€1.4 billion

[wp-svg-icons icon=”users” wrap=”I”] Number of employees: 7,679

[wp-svg-icons icon=”pie” wrap=”i”] Products & Services: Jewellery | Wedding and Engagement Rings | Leather goods | Watches

[wp-svg-icons icon=”globe” wrap=”I”] Website:

Cartier Competitors

[wp-svg-icons icon=”pacman” wrap=”I”] Competitors: Pandora | Le Vian | Saat ve Saat | Signet Jewelers | Tiffany | Bulgari S.p.a. | Van Cleef & Arpels | Repossi | Miansai | Jacob & Co. | Rolex | Damiani | Breguet | TAG Heuer | Omega | Longines | Rado | Tissot | Hublot

SWOT analysis of CartierCartier SWOT analysis

SWOT analysis of Cartier

SWOT Analysis Of Cartier is brand-based. SWOT Analysis of Cartier evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Cartier’s SWOT Analysis. Below is the detailed SWOT Analysis of Cartier.

Let’s talk about Cartier’s SWOT assessment.

Strengths of CartierCartier SWOT analysis

  • Qualitative of the quality of the: The products made by Cartier are created to meet the needs of individual clients and are elegant and stylish. The designs are distinctive and ensure that individual preferences are considered. The craftsmanship of the products is also high-quality and even small aspects are given attention to an excellent quality been able to achieve mainly due to its experience in watches.
  • Large portfolio: Though Cartier is well-known for its jewelry and watches, Cartier also manufactures accessories for cigarette lighters, scarfs, and other accessory items that are not expensive. The extensive portfolio that includes items at a low price makes sure that the client base is large.
  • Rich history: Cartier was first established in 1819 when the French creator Louis Francois Cartier made watches and jewelry when he first began learning under Picard. Since then, the designer has created unique pieces of jewelry that are custom-made and is currently operating across the globe.
  • Multiple channels: Cartier sells through several distributors and is able to reach an extensive customer base. The company operates around 200 retail outlets that have exclusive Cartier stores, but the majority of them are located in Tier-one cities or metropolitans. Cartier also sells its products through third-party retailers and has an online retailer partner as well as a website.
  • The positioning: The company Cartier has been seen as a brand that embodies class and style. The designs are influenced by history with a medieval or vintage look. While it was originally considered a luxury brand to increase its reach, the brand has been repositioned to become a fashion brand.

Weaknesses of CartierSWOT Analysis Of Cartier

  • Insufficient differentiation: Cartier still continues to rely on the image of its brand which was built through the decades. Since the competition has increased increasing numbers of small-sized companies are creating products similar to them in terms of design, and this makes it challenging for Cartier to establish a distinct distinction.
  • Low profits: Cartier is a high-end brand, and therefore is able to cater only to those with higher incomes. The costs for marketing and designing, cost of retailing distribution costs, etc. are extremely expensive for the top luxury brands. The very low margins and the declining sales volume have led to a massive loss for the company.
  • Incapacity to invent: The competition in the luxury segment is increasing rapidly. Carter was the first to enter the luxury and designer category when it first began operations and therefore had a massive client base. Today, however, there is plenty of competition and new designers are gaining an edge in this marketplace.

Opportunities of Cartier – Cartier SWOT analysis

  • The new market: There are new markets, as well as brand new categories for the realm of luxury products. Some of these categories are elegant formal wear by designers, cufflinks, and shoes, which are all new avenues emerging.

Threats of Cartier – SWOT analysis of Cartier

  • Contest: The main competitors of Cartier are Pierre Cardin, Versace, and Graff Diamonds
  • It is difficult to draw clients: Luxury brands are facing the challenge of customers changing brands. Because the amount of buying is not high for brands that are considered a luxury, the business must retain its customers for as long as it is possible.

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Overview Template of Cartier SWOT analysis

SWOT analysis of Cartier


Cartier is one of the oldest and most well-reputed brands, which has more than 175 years of experience in its industry which is almost over a decade. It has always been innovating new things and always has brought up new marketing strategies to overcome and minimize the risk it is facing. 

Its motto is to be unique and never imitate only innovate. And even in this pandemic situation, it’s focusing on increasing the number of customers online by effectively using digital marketing strategies which are quite effective as customers are getting attracted by it.

This is the SWOT analysis of Cartier. Please let us know if you have additional suggestions to add.

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