Close Up Marketing Mix: Close Up is a subsidiary brand of the parent company Unilever and was introduced in 1967. It’s associated with oral care and was advertised as an exclusive product since it was not made with the typical white consistency. Instead, it was an original gel product to be introduced worldwide. Closeup is among the most well-known products across India and is sold by Unilever; however, within Canada and the United States, its licensing rights have been acquired from Church & Dwight since 2003.
Marketing Mix Of Close Up
Marketing Mix Of Close Up is brand-based. In Marketing Mix Of Close Up, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Close Up Marketing Mix. Below is the detailed Marketing Mix Of Close Up.
Let’s talk about Close Up Marketing Mix.
Close Up Main Competitors
Close Up official website: www.close-up.com
Product in the Close Up Marketing Mix:
Close Up toothpaste’s most unique characteristic is its gel-like quality that guarantees long-lasting fresh breath for a long time. It has a spicy cinnamon flavor and contains the properties of mouthwash. The brand’s product kit includes toothpaste, mouthwash, and a toothbrush. The mouthwash is called Closeup Cinnamon, which contains Calcium and comes in a bottle weighing 16 8 oz. The toothbrush is a tongue cleaner with a textured grip and is made of soft bristles, providing maximum oral care through massaging the gums. There are wide varieties of toothpaste that are available that come in different flavors, such as lemon, menthol, and orange Some of these toothpaste are as follows :
- Deep Action Red Hot
- Closeup of Icy The White Snow Blast
- Closeup Deep Action Menthol Fresh
- Closeup Fire-Freeze original
- Diamond Attraction Power White
- Eucalyptus Mint
- Closeup Deep Action Lemon Mint
Place in the Close Up Marketing Mix:
Close Up is an oral-care brand and is targeted at the young that make up our population. Close Up has a presence across the globe, and, in addition, India is extremely popular throughout Canada, the United States, Arabia, and the Middle East. In India, it is widely used across both rural and urban regions. Close Up has a capable distribution strategy that produces positive results. It involves distributors, then wholesalers, and then from them to urban and rural retailers and finally to consumers via numerous retail outlets. Close Up is a brand Close Up uses an intensive distribution policy, and its products can be accessible in corner stores, supermarkets, convenience stores, supermarkets department stores, and discount stores. Clothe Up merchandise is accessible through online stores and can be ordered from the comfort of their homes.
Price in the Marketing Mix Of Close Up:
The price is one of the significant factors of any product, and the pricing policy of the product will determine in various ways whether it’s successful or not. Closeup is an acclaimed company that is most well-known because of its toothbrush. It is available in multiple sizes. Before deciding on the pricing policy of the product, the company chose to analyze the current market for consumers to determine the prices for similar products. The brand did not wish to be a victim to its rivals, so it settled to establish an affordable and reasonable competitive pricing strategy. The brand also adopted a promotional pricing policy when it launched its mouthwash and other products and a toothbrush. At times it will offer schemes that allow a toothbrush to be provided for free along with toothpaste. To increase large-scale sales and boost its profits, the company provides a variety of incentives such as discounts on the price and different products, such as a small 50 gm pack that is free when you purchase a 150 gm pack.
Promotions in the Close Up Marketing Mix:
Close Up believes in making the right impression with style; consequently, all of its advertisements are stylish, attractive, and trendy. The brand promoted the concept of a new product that could be used for personal and close situations since it offered fresh breath and clean teeth. It has enlisted a number of celebrities to endorse its products in the consumer market, such as Deepika Padukone Parth, Samthaan Krithi Sanon, Lauren Gottlieb, and Tom Selleck. The slogan Taazgi Jo Paas Laye is a reflection of its vision. Great branding and marketing policies have led to a massive rise in recognition and enormous brand awareness regarding its products. It has also been involved in well-known events, such as the first contest to sing to radio India called the Closeup Sangeet Muquabla.
It is also partnered with the show Closeup Antakshri, a top-rated TV show. The brand’s promotional efforts utilize media such as word-of-mouth publicity and personal selling, commercials, and marketing. Commercials for the brand are broadcast on TV and radio and featured in newspapers, magazines, and billboards.
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