Dabur Babool SWOT analysis

Dabur Babool SWOT analysis – SWOT analysis of Dabur Babool: Dabur Babool Toothpaste is one line of ayurvedic toothpaste which is distributed via Dabur pharmaceuticals. Dabur offers babool-based toothpaste in a variety of foreign countries, such as Nigeria, Egypt, Nepal, Bangladesh, and Sri Lanka, and exports it to countries like the United Kingdom and the USA. Dabur Babool Toothpaste can be composed of natural ingredients such as cloves and the babool’s bark trees and Neem. They protect both the teeth and gums.

The toothpaste is a source of bleaching agents. One of the most important features of toothpaste is its capacity to bleach yellow teeth. The main ingredient in the toothpaste that originates from the Babool tree, not only creates this product naturally but also helps whiten gums and strengthens the teeth.

Dabur Babool fun facts: Dabur Red Paste contains ingredients which help to keep all dental problems away and helps to provide stronger and healthier teeth. It provides relief from bad breath, tooth sensitivity and brittle teeth.

About Dabur Babool – SWOT analysis of Dabur Babool

SWOT analysis of Dabur Babool

[wp-svg-icons icon=”office” wrap=”I”] Company: Dabur

[wp-svg-icons icon=”user” wrap=”I”] CEO: Mohit Burman

[wp-svg-icons icon=”user” wrap=”I”] Founder: Dr. S. K. Burman

[wp-svg-icons icon=”calendar” wrap=”I”] Year founded: 1987

[wp-svg-icons icon=”location-2″ wrap=”I”] Headquarters: Ghaziabad

[wp-svg-icons icon=”stats” wrap=”I”] Annual Revenue: INR₹8,989 crore

[wp-svg-icons icon=”bars” wrap=”i”] Profit | Net income: INR₹1,827 crore

[wp-svg-icons icon=”users” wrap=”I”] Number of employees: 7,740

[wp-svg-icons icon=”pie” wrap=”i”] Products & Services: Dabur Red Paste | Dabur Babool Toothpaste | Dabur Superior Babool Toothpaste | Dabur Lal Dant Manjan

[wp-svg-icons icon=”globe” wrap=”I”] Website:

Dabur Babool Competitors

[wp-svg-icons icon=”pacman” wrap=”I”] Competitors: Colgate | Close Up | Pepsodent

SWOT analysis of Dabur BaboolDabur Babool SWOT analysis

SWOT analysis of Dabur Babool

SWOT Analysis Of Dabur Babool is brand-based. SWOT Analysis of Dabur Babool evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Dabur Babool’s SWOT Analysis. Below is the detailed SWOT Analysis of Dabur Babool.

Let’s talk about Dabur Babool’s SWOT assessment.

Strengths of Dabur BaboolDabur Babool SWOT analysis

  • Feedback from customers: The product Babool was developed following a detailed study regarding gum and tooth problems. The research revealed that one issue other toothpaste did not deal with was the yellowing of teeth. Babool, therefore, is marketed as a toothpaste that can whiten yellow teeth.
  • Utilization in natural components: Dabur has researched the nature of ingredients that whiten teeth, and strengthen teeth and also explored ways to treat tooth decay at home and came up with Dabur Babool toothpaste using Babool’s bark as the main ingredient as well as cloves, Neem, and other herbs that help to improve oral hygiene and oral health.
  • Low cost: Dabur has always been conscious of keeping its expenses to the lowest possible. In order to reduce expenses, Dabur always tries to get their raw material from suppliers close to their point of manufacture. The herbs that are used in Basbool toothpaste are planted in the company’s herb gardens. This has enabled them to reduce costs as much as they can.
  • A distribution channel is driven by technology: A key benefit of Dabur is its distribution channel that is powered by technology like RFID, ERP, and 3D printing. These technologies have made sure that the distribution process is efficient and in a position to deliver its products to the greatest amount of people.
  • Multiple Benefits: The extract helps to combat germs and increases the strength of teeth. The ingredients help improve the gums’ strength and provide teeth strong protection. The antibacterial properties of the ingredients fight off bacteria.
  • Rising demand for products that are ayurvedic: As the negative press about the rising use of chemical products is on the rise, ayurvedic items from companies such as Dabur are getting more attention not only in India but also in various other markets too. Similar is true for Babool too.

Weaknesses of Dabur BaboolSWOT Analysis Of Dabur Babool

  • The low penetration of markets outside of India: In comparison to competitor products, Babool toothpaste has less presence in markets outside of India. This could have an impact on the long-term viability of the company.
  • Low market penetration in rural areas: In India, the largest market is in rural India. But in comparison to giants of the multinational world such as Unilever which sells top-selling brand toothpaste such as Colgate Dabur’s Distribution channel for Dabur is not able to deliver babool to remote areas in India which means that Dabur is dependent heavily on urban sales to generate its revenues.
  • Insufficient presence in other oral-care areas: Most brands in oral care that are popular are present in multiple product categories, such as toothbrushes, toothpaste, or mouthwashes. But, Babool sells only toothpaste which is why its appeal isn’t as great as the other brands.

Opportunities of Dabur Babool – Dabur Babool SWOT analysis

  • Untapped and new areas: In the oral dental care industry, there are many emerging areas that will likely provide numerous new business opportunities. These include mouthwashes and toothpaste, toothbrushes, as well as whitening pastes. Dabur babool must try to expand its offerings into areas similar to those.

Threats of Dabur Babool – SWOT analysis of Dabur Babool

  • Inclusion of large multinationals: such as HUL and P & G which were previously producing chemical-based products are now exploring Ayurvedic and natural products. These products, when combined with local brands such as Patanjali and Himalaya are likely to cause an increase in the market in the market for dabber Babool.

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Overview Template of Dabur Babool SWOT analysis

SWOT analysis of Dabur Babool


Dabur is certainly considered one of the largest Indian providers of FMCG and ayurvedic/fitness merchandise. It has an international life on nearly all the international continents. 

Dabur is regularly liable for empowering shoppers with unique Ayurvedic drugs and FMCG merchandise. Dabur has especially confronted the task of inflexible contention and due to its logo call and first-rate product, clients agree that Dabur offers a hundred percent herbal merchandise, it has continuously withstood the issue. 

This is the SWOT analysis of Dabur Babool. Please let us know if you have additional suggestions to add.

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