Disneyland SWOT analysis – SWOT analysis of Disneyland: Disneyland is a well-known collection of movie and cartoon amusement parks operated by the renowned entertainment firm Walt Disney Pictures. One of the first parks like this, Disneyland was set up in 1955 under the supervision of the famous artist Walt Disney.
The headquarters are located in California, Disneyland is housed in an area of 34 acres and is popularized by Disney characters such as Mickey Mouse and Donald Duck. Disney Land is amongst the most popular theme parks in the world and is a cult favorite with children. The park was initially designed around the fairyland theme and includes 8 themed lands:
- Critter Country
- Main Street
- Mickey’s Toontown
- New Orleans Square
In addition to thrilling rides and film-based experiences, Disneyland also has hotels as well as spas, character experiences, and even shopping. The characters that were popularized in the works of Walt Disney have been integral to the lives of many people all over the world and have been passed down through generations. Presently, Walt Disney Parks which are located in numerous popular tourist destinations around the world is among the most significant suppliers of leisure and travel experiences for families.
Disneyland fun facts: On July 18, 1955, Roy O. Disney, Walt’s brother, purchased the park’s very first ticket for only one dollar, a mere bargain compared to today’s prices charging more than $100 for a one-day park pass. The park sold its one-millionth ticket less than two months later on September 8.
About Disneyland – SWOT analysis of Disneyland
Company: The Walt Disney Company
CEO: Bob Chapek
Founder: Walt Disney | Roy O. Disney
Year founded: 16 October 1923, Los Angeles, California, United States
Headquarters: Burbank, California, United States
Annual Revenue: USD$67.4 billion
Profit | Net income: USD$2.02 billion
Number of employees: 1,66,250
Products & Services: Amusement parks | Comic Books | Films | Music | Television program | Video games | Web portals
Competitors: Comcast | Time Warner | 21st Century Fox | CBS Corp. | Discovery Communications
SWOT analysis of Disneyland – Disneyland SWOT analysis
SWOT Analysis Of Disneyland is brand-based. SWOT Analysis of Disneyland evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Disneyland’s SWOT Analysis. Below is the detailed SWOT Analysis of Disneyland.
Let’s talk about Disneyland’s SWOT assessment.
Strengths of Disneyland – Disneyland SWOT analysis
- Diversified Services: Walt Disney Theme Parks comprise six destinations for a vacation that include 12 theme parks as well as 52 resorts spread throughout North America, Europe, and Asia. It also includes the Disney Cruise Line also falls under the company’s control. It comprises Disney Vacation Club and four ships as well as an extensive membership that goes over 225,000. Adventures by Disney is a company that offers guided family-friendly vacations for different parts of the globe; Aulani, A Disney Resort & Spa, and Walt Disney Imagineering. It offers cruise ships hotels, Disney parks, and other entertainment opportunities.
- The focus is on the experience not on the products: Right from their first theme park Walt Disney Theme Parks have always given more weight to the experience, rather than the products. The main reason that people visit theme parks is that they get to experience something entirely detached from reality. through the rich world of characters, princes palaces, and princesses Walt Disney has been able to give precisely this.
- Improvements continue: Walt Disney was always striving for excellence, and was constantly working on current projects in an effort to improve them. This constant improvement focus is the foundation of entire Disney’s projects and is currently part of the company’s culture.
- Walt Disney: The Walt Disney theme park captivated the interest of the public mostly due to the popularity of the characters Disney created such as Mickey Mouse and Donald Duck. Disney was a visionary with precise ideas of what he wanted out of every venture he launched. The approach that he taught the executives of the company is still the biggest strength of the brand at the present.
- Differentiated offerings: Disneyland makes a sincere effort to make sure that its offering is different from the competitors. Services are individualized, taking the time to look at the needs of each guest. Employees are also categorized in different ways. Creative designers are known as Imagineers or employees who are associates. Visitors are called guests and treated as people would treat guests who are visiting their homes.
Weaknesses of Disneyland – SWOT Analysis Of Disneyland
- The balance of the picture and the cost: Disney after almost half a century in operations have to endure a constant battle to maintain the image they have built as well as balance its costs. The park must invest millions of dollars to design thematic rides and themes that draw the attention of its targeted crowd while avoiding having to randomly increase prices for tickets.
- The balance between the generations: Disney has been trying to maintain the trust of baby boomers whom they were initial customers, while also attracting Millenials who, along with Gen Y are the current customers. Gen Y and Millenials are extremely different in their preferences and also in the technology they employ and their preferences. The balance is difficult to keep.
Opportunities of Disneyland – Disneyland SWOT analysis
- Chances for growth in Asia: The markets in Asia are expanding rapidly and nations like India as well as China have been experiencing an influx of tourists. Disney opened its Shanghai Park in 2015 but there is no such park in India. This presents the perfect opportunity that the company must take advantage of.
Threats of Disneyland – SWOT analysis of Disneyland
- Competitors: The main competitors of Walt Disney Theme Parks are Universal Studios Theme Parks and Sea World.
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Overview Template of Disneyland SWOT analysis
In conclusion, The Disneyland Company can plan its expansion only by working on its threats. The firm has some weaknesses, but planning can help the company prevent its weakness from impacting its growth. It is unlikely that Walt Disney will vanish anytime soon because it is in high demand for its products and especially its animated movies. It has enough cash flow & has acquired enough companies to sustain the company for the years to come.
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