Ducati Marketing Mix: Ducati is a private business that is of Italian origin. It is part of the Volkswagen Group, the subsidiary of Audi’s subsidiaries Lamborghini. The brand is involved in the making and designing of motorcycles. It was established in 1926 by the founders Marcello Cavalieri Ducati, Bruno Cavalieri Ducati, Adriano Cavalieri Ducati, and Antonio Cavalieri Ducati. The company covers a broad region through its headquarters in Bologna, Italy. The latest technology craft, high performances, and Italian style have set the stage for Ducati Success. The main rivals in this sector are as follows:
Marketing Mix Of Ducati
Marketing Mix Of Ducati is brand-based. In Marketing Mix Of Ducati, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Ducati Marketing Mix. Below is the detailed Marketing Mix of Ducati.
Let’s talk about Ducati Marketing Mix.
Ducati Main Competitors
Ducati official website: www.ducati.com
Product in the Ducati Marketing Mix:
Ducati was a family enterprise by Antonio Ducati and his sons. They began by making condensers, vacuum tubes, and many radio parts. The first Ducati motorcycle reached the highest speed of around 40mph and weighed approximately 98 pounds. Since then, the company has grown considerably, and its most critical present motorcycles are listed below–
The current engines are
- Testastretta 11 DVT
- Testastretta 11 DS
- Testastretta 11
Other products produced by Ducati throughout the years:
- An electrical product such as a razor
- Marine binocular
Ducati offers a diverse assortment of products for the lifestyle market, including products and accessories, as well as co-branded merchandise which bears the Ducati logo and design. In 2006, the company signed a licensing agreement with Tumi Inc to introduce co-branded pieces of luggage to be sold at retail outlets from both brands.
Place in the Ducati Marketing Mix:
Ducati is a global company with a product range sold in many countries. The primary market for its goods is Japan, Europe, and the United States. It has offices and subsidiaries in Sydney, Paris, London, New York, and Caracas. To create the most efficient distribution network, the company has entered into a variety of strategic alliances as well as a dealership program. It also has opened the network of Ducati outlets to make it easier to get hold of its range of products.
Ducati is a reliable brand that provides technical excellence and guarantees the efficiency of the value chain. It is an efficient and flexible management network that handles problems by placing an appropriate person for the right task. It is equipped with a robust infrastructure and the highest level of outsourcing. The company’s distributor system comprises exclusive dealerships, forty stores that sell exclusive Ducati products, and nine hundred stores that sell products of Ducati under the third-party dealership programs.
Price in the Marketing Mix Of Ducati:
A sound price strategy is essential for any company that allows its business to develop and grow. Ducati has become an international brand that must look at various variables before deciding on the price policy. The brand believes in providing high-quality and top-quality products and has established a value-added pricing approach. Prices are slightly more expensive than other brands. However, its image and its high-quality products have assisted the brand in maintaining its high-end price policies. The ownership of a Ducati is seen as an oath of distinction, and it is the bike of choice for those in the upper middle or upper social class. The regular bike sales have assisted in generating huge revenues for the company.
Promotions in the Ducati Marketing Mix:
Ducati has a well-known image, which has assisted in increasing the number of customers it has. It is renowned for its top-quality motorcycles, and its marketing activities focus on this crucial fact. The company is committed to setting the value of its brand and therefore has created advertisements and commercials which promote its products with the most significant benefit. The company has enlisted some famous personalities to be its Brand Ambassadors, such as Ruby Rose, Matt Moran, Will Davison, and Zoe Naylor.
Ducati has also been involved in a variety of sporting and occasions. Manufacturer World Championship has been won by Ducati numerous times, as well as the British Superbike Championship eight times. The championship also won the AMA Superbike Championship in 1993 and 1994 due to Dough Polen and Troy Corser winning the tournament in 1993 and 94, respectively. In 1978 Ducati won the title of the TT Formula 1 World Championship.
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