Electrolux Marketing Mix: Electrolux is a global manufacturer of home appliances. It is of Swedish origin and headquartered in Stockholm, Sweden. In terms of sales, it ranks 2nd in the worldwide market. It is a publicly traded company founded in 1919. The products are offered under various brand names, including Electrolux, Castor, Gafa, and Kelvinator.
Marketing Mix Of Electrolux
Marketing Mix Of Electrolux is brand-based. In Marketing Mix Of Electrolux, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Electrolux Marketing Mix. Below is the detailed Marketing Mix Of Electrolux.
Let’s talk about Electrolux Marketing Mix.
Electrolux Main Competitors
- Haier Group Corporation
- LG Electronics Inc.
- Samsung Group
Electrolux official website: www.electroluxgroup.com
Product in the Electrolux Marketing Mix:
Electrolux manufactures a range of products for both consumer and professional use. The initial item was the Lux-Vacuum in 1919. In 1925, it introduced the first fridge. In 1940, it released the first food processor, followed by a washer used at home in 1951. In 1959, it introduced dishwashers, and in 2001, it introduced a robotic vacuum cleaner called Electrolux Trilobite. The current products that are part of the products for the consumer portfolio are as follows:
- Air Conditioners- Engineered to last a long time as well as energy efficient and energy efficient. Certain models include S12L5R, S18L5R, S12E5W, S12L5W and S18E5W.
- Microwave ovens are designed with the most recent Smartwave technology, which keeps the nutrients in place and cooks evenly. There are a variety of models available, including Solo Microwave Ovens, Convection Ovens, and Grill Microwave ovens.
- Washing machines with sensible features and modern designs make laundry enjoyable. There are a variety of washing machines, including Semi-Automatic Washing machines and Fully Automatic Washing Machines.
- Refrigerators with intelligent cooling and top-quality finish mean savings and a great product. Some models that are part of the Direct-Cool line comprise EJS225T, EJL205T, EBP203, and EBL225T.
- Vacuum Cleaners
- Chain saws
- Lawn Mowers
Electrolux manufactures laundry and professional food service equipment that are utilized in Laundromats, restaurants, and hotels. It has a massive demand across North America and Europe.
Place in the Electrolux Marketing Mix:
Electrolux has a worldwide business made possible by acquiring more than 300 companies from countries like North America and Europe. The company has divided its operations into four sectors: Asia-Pacific, Europe/Africa/Middle-East, Latin America, and North America. Its global network is distributed across more than 60 countries and one hundred fifty cities, with the aid of experienced and skilled employees.
The factories that manufacture it are situated in various places, such as Memphis, Kinston, St. Cloud, and Anderson. The company’s Distribution channels depend on the suppliers who allow the products to reach consumers via various outlets, including supermarkets, retail stores, hypermarkets, shopping malls, and hypermarkets. Electrolux has built a huge consumer base via its online sales, which don’t require intermediaries.
Price in the Marketing Mix Of Electrolux:
The annual sales of Electrolux are over forty million units across an extensive network that has reached more than one hundred fifty countries. The company has always emphasized quality products and has not bowed to compromise on this issue. It is in fierce competition with firms that launch similar products for less money. Electrolux has implemented a price-plus strategy for its clients. If compared to similar products offered by many competitors firms, its price is to be higher.
Therefore, it has emphasized the quality of its products. To ensure that it has a solid customer base, it offers discounts and incentives periodically, particularly during the festive season. The prices of Electrolux products that are available online are generally lower, and customers have begun buying via this method to reduce costs.
Promotions in the Electrolux Marketing Mix:
Electrolux is placed in second place, and its objective is to achieve the top place in the market of consumers. To achieve this goal, Electrolux has launched a variety of marketing strategies that help in regaining the visibility and recognition of Electrolux’s name. It has a customer service center to provide all types of customer support. Electrolux commercials are broadcast with the assistance of electronic media that is broadcast on television and radio, getting maximum audience coverage.
Advertisements are also featured in magazines and newspapers, along with any news and plan that Electrolux introduced. Electrolux has promoted its products via social media and has created an extensive customer base as the population is becoming more tech-savvy and are more likely to purchase online because it’s convenient and cost-effective.
This is the Marketing Mix Of Electrolux. Please let us know if you have additional suggestions to add.
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