Etihad Airways Marketing Mix: Etihad Airways, associated with aviation, is ranked second in UAE and third in the Middle-Eastern region. It was established in 2003 and is the UAE’s Flag Carrier. Etihad promises fast travel with a smooth, comfortable and excellent experience. These are some of its competitors:
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Marketing Mix Of Etihad Airways
Marketing Mix Of Etihad Airways is brand-based. In Marketing Mix Of Etihad Airways, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Etihad Airways Marketing Mix. Below is the detailed Marketing Mix of Etihad Airways.
Let’s talk about Etihad Airways Marketing Mix.
Etihad Airways Main Competitors
- Qatar Airways
- Jet Airways
- Air India
- Emirates
Etihad Airways’ official website: www.etihad.com
Product in the Etihad Airways Marketing Mix:
Etihad Airways is an international company with a diverse product portfolio that includes a fleet of one hundred twenty-two Boeing and Airbus planes. This was at the end of 2015. It operates Etihad Holidays and Etihad Cargo.
It also has an airline alliance called Etihad Airways Partner. Special ground services are offered by airlines depending on the product segment. Diamond aThee offers services such as La carte dining and Champaign bars. Through the Diamond and Pearl classes product types, Etihad Airlines offers the best services possible to its customers. These include –
- The First and Diamond class tickets are five-star in quality. They include a comfortable, luxurious seating arrangement with a leather chair that can be folded to make a flat bed. You can connect devices to the internet via USB ports or power points. You will find a personal wardrobe, an entertainment screen, lighting options, and privacy. Superior quality dining options are available
- The Business or Pearl class comes with a comfortable, convertible chair that can be turned into a bed. It also has an entertainment screen of 15.4 inches. The chair has lights, plug points, and headsets. There is also an extended table that can be used for comfortable dining. You can also enjoy quality food and beverages at the restaurant.
- The Economic Coral class is a price-friendly introductory class. It includes comfortable cushion seats, pillows, and an entertainment screen. For comfort, you can also use Cup Holders and Coat Hooks.
Place in the Etihad Airways Marketing Mix:
Etihad Airways is based in Abu Dhabi International Airport’s hub. It also has its headquarters in Khalifa, Abu Dhabi. Its operations include nearly one thousand weekly flights to approximately one hundred and twenty destinations, including passengers and cargo. Its international network includes countries such as America, Australia, and Asia.
Etihad has an efficient and capable distribution channel. Tickets can be purchased at its main branches and offices. It has a network of travel agents who provide tickets around the globe. The official website of Etihad Airlines provides all relevant information for its customers. This portal allows you to purchase tickets quickly and without any hassles.
Price in the Marketing Mix Of Etihad Airways:
Etihad Airways is a highly successful airline, with an estimated revenue of US$ 7.6 billion in 2015. It has adopted a variable pricing policy which is value-added. It is pricing because its services are broken down into three segments. It has adopted a premium pricing strategy for first-class passengers. Second-class passengers can enjoy a semi-premium but affordable pricing policy.
It has an Economic pricing policy for Third-class passengers. Etihad offers a variety of pricing options to customers, which has led to increased ticket sales and higher revenues. It has adopted a penetration policy and offers many competitive advantages to its customers. The company offers customers discounts and periodic incentives to keep them loyal.
Promotions in the Etihad Airways Marketing Mix:
Etihad Airways understands the value of a good Marketing Strategy. It promotes sales by offering coupons and other incentives during the festive season. It offers tickets for sale online at the lowest prices. Etihad hired new employees to promote its brand and create positive awareness.
It offers a Frequent flyer program that discounts its loyal customers significantly. Etihad Airways received numerous awards, including Best Airlines of 2010. It also won the World’s Leading Flying Airline Award for the second consecutive year.
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