FIFA SWOT Analysis

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FIFA SWOT Analysis – SWOT Analysis of FIFA: FIFA was established in 1904 to oversee international competition between the national institutions of Belgium (Danemark), France, Germany, Spain, Sweden, Switzerland, and Spain. Its headquarters are in Zurich. The membership includes 211 national institutions. The six regional confederations that the sector is split into are Africa, Asia, and Europe. Member countries must contribute to one of these six confederations.

FIFA is responsible for managing the global business of football’s most important tournaments, including the World Cup in 1930 and the Women’s World Cup in 1991.

FIFA fun facts: In 1966, the trophy was stolen. Just before the tournament started, the Jules Rimet trophy was stolen. Although it was finally recovered after a week, its whereabouts for the week remains unknown.

About FIFA – SWOT analysis of FIFA

SWOT analysis of FIFA

Company: Fédération Internationale de Football Association (FIFA)

CEO: Giovanni Vincenzo Infantino

Founder: Robert Guerin

Year founded: 21 May 1904, Rue Saint Honoré, Paris, France

Headquarters: Zürich, Switzerland

Annual Revenue: US$4.6 billion

Profit | Net income: US$766 million

Number of employees: 850

Products & Services: FIFA runs a global licensing programme which gives a wide range of licensees the opportunity to produce Official Licensed Products for the FIFA World Cup™.

Website: www.fifa.com

FIFA Competitors

Competitors: The DFB | Union of European Football Association | FINA’s | The Football Association | Liverpool Football Club | National Soccer Hall of Fame | Florida Youth Soccer Association | International Olympic Committee

SWOT analysis of FIFAFIFA SWOT analysis

SWOT analysis of FIFA

SWOT Analysis Of FIFA is brand-based. SWOT Analysis of FIFA evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing FIFA’s SWOT Analysis. Below is the detailed SWOT Analysis of FIFA.

Let’s talk about FIFA’s SWOT assessment.

Strengths of FIFAFIFA SWOT analysis

1 Brand Image

Over the past century, FIFA’s logo has evolved to reflect its international mission as well as announce the achievements and improvements of the organization. The ever-changing role that soccer plays in bringing people together and making lives better has driven this evolution. Famous is the FIFA brand with the slogan “For the Game.” FIFA’s mission is “For the World” and all activities and programs fall under the vision pillars.

2 Brand association

FIFA is associated with brands such as Adidas, Coca-Cola and Emirates, Hyundai-Kia Motors and Sony, VISA, and so on. Sponsors can be divided into three companies: FIFA partners, FIFA World Cup sponsors, and local supporters. FIFA partners are the most affiliated with FIFA and all of its events. They also play a greater role in supporting the development of football around the world. These businesses include Budweiser and McDonald’s, as well as Mengniu (a dairy agency), Hisense, VIVO, an electronics manufacturer, and Hisense (an electronics manufacturer). The sporting event is a dream come true for all the major companies.

3) The Biggest Event

The FIFA World Cup is one of the most-watched sporting events in the world. An estimated 715.1 million people watched the last match of the 2010 FIFA World Cup in Germany. The 2018 event in South Africa was broadcast on 245 channels to 204 countries. The 64 matches were attended by a total of 3,170,856 people, with an average attendance of 49,670 spectators.
More than 6,000,000 people attended the 16-site event around the globe: 10 in South Africa, six in Sydney, Mexico City Paris, and Rio de Janeiro.

4) Effective marketing and broadcasting

It is a highly coveted logo and appears on all FIFA-endorsed merchandise. FIFA has successfully given the market a brand identity and visual identity. The FIFA logo is the “face” of the brand and is widely recognized around the globe. This event is highly broadcast.

Weaknesses of FIFASWOT Analysis Of FIFA

1 The allegation that there is corruption

The ongoing problems faced by FIFA in 2016 were caused by the long-standing suspicions of fraud, racketeering, and cash laundering related to excessive ranking. The U.S. Department of Justice (DOJ), on May 27, 2015, revealed a 47-count, 162-page criminal indictment accusing seven FIFA executives of having received $a hundred fifty million in bribes for a period of more than a decade. These cases negatively affect the FIFA image.

2) Match Schedules

It has been found that tournaments with clubs such as Manchester United and Liverpool are more popular than country-level tournaments. It is also found that matches favor top players in most tournaments. This is a great point for FIFA’s popularity, but it is also a weakness for clubs that are less successful in tournaments and don’t have the chance to rise.

Opportunities of FIFA – FIFA SWOT analysis

1 Expansion

FIFA has now expanded the Club World Cup to 24 groups. The 7-team format was the norm for most competitors. Stronger teams received byes to the later rounds. This needed to change. European leagues that run at the same time are more popular with viewers. FIFA could revitalize the competition, and attract more viewers if there are more big-name clubs around the world.

2 Audience expansion

While cricket remains an important contributor to Indian sports activities viewership, a boost was given to soccer with the 2018 FIFA World Cup in Russia. The combined viewership for both India vs England T20 matches was 20.7million impressions. The FIFA U-17 World Cup saw over 35% of the overall viewership come from non-conventional soccer countries. The overall reach increased to over forty-seven million viewers across India. The scale of the FIFA World Cup 2018 Russia increased.

Threats of FIFA – SWOT analysis of FIFA

1 Android Malware disguised as a streaming application

Millions of FIFA fans don’t have access to the official channel. Instead, they use streaming apps and websites to stream the action live. The malware app disguised itself as a streaming application and was distributed via a website featuring popular players such as Lionel Messi or Cristiano Ronaldo. Another malware called “prediction game for World Cup” was being distributed under the name FIFA. FIFA should take steps to prevent these operations.

2 Racism in the game

FIFA must ensure that all players are treated with dignity and inclusion. Discrimination and racism are still present in the game. To address these issues, both prevention and sanctions must be recognized. Saint Petersburg Stadium fans made racist chants and made monkey noises toward black gamers Ousmane Dembele and N’Golo Kante – all of which will be representing France at the World Cup in Russia. Russia was fined 30,000 Swiss Francs (approximately 39,000), after taking into account “the small number of fans involved”. These incidents negatively affect FIFA’s image.

Conclusion

The key findings to take away from this report revolve around the following points;

  • Global events such as the FIFA World Cup put a global microscope on the host country.
  • The existing issues are reflected in tourists who experience many of these aspects first-hand whilst visiting that country. 
  • No sporting event will magically dissolve the big issues, it is not an overnight solution no matter how big the event.
  • The FIFA World Cup in Russia changed a lot of misconceptions and perceptions about Russia as a country and the Russian people. 
  • The FIFA World Cup can help bridge social and cultural divides and unify people with a common interest.
  •  The hosting of the FIFA World Cup is a big responsibility for any host country and it must be analyzed and researched for future events to learn from and improve upon so that host countries can benefit.

This is the SWOT analysis of FIFA. Please let us know if you have additional suggestions to add.


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