Foursquare Marketing Mix: Foursquare is a popular social media portal and is part of entertainment and media. It’s a mobile application developed in 2008. It was released to the market in 2009 by its co-founders, Naveen Selvadurai and Dennis Crowley. The company has targeted the growing number of online users for its customers of choice. users who are interested in social networking platforms and websites. In 2013, the number of users registered on the Foursquare app was close to forty million, with half of the users outside of the United States.
Marketing Mix Of Foursquare
Marketing Mix Of Foursquare is brand-based. In Marketing Mix Of Foursquare, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Foursquare Marketing Mix. Below is the detailed Marketing Mix Of Foursquare.
Let’s talk about Foursquare Marketing Mix.
Foursquare Main Competitors
Foursquare official website: foursquare.com
Product in the Foursquare Marketing Mix:
Foursquare is being marketed to be a social network that is based on location and provides access to applications on mobile. It’s a discovery and search service which was designed to determine the place that the person is.
The technology company has been creating consumer and business solutions through location intelligence. Two mobile apps are specifically designed for this purpose, Swarm and Foursquare, as well as marketing and business tools. Its most significant functions are as follows:
- Foursquare 8.0 was released in the year 2014 on Android devices as well as iOS. The company has changed its purpose to become a tool locally for you for discovery and searching.
- It comes with “Pilgrim”, a proprietary technology that can detect the user’s location based on the cell tower’s strength, cell signal triangulation, and the current GPS signal.
- A key feature “Here” tab, displays the current location and has a “Check-in-Button”.
- The app assists its users in locating nearby areas for attractions such as restaurants, nightlife places, and eateries. When looking for other locations, it is necessary to type in the site’s name. Personalized recommendations are displayed in the application based on a variety of variables like time and place
- Foursquare encourages users to write short posts known as “Tips” about a location. Tips can be as long as 200 characters and contain a URL and photos. The tips expire at a specified period or date. Users can share or like Tips.
Place in the Foursquare Marketing Mix:
Foursquare is a global service headquartered in New York City in the United States. Foursquare offers a portable application to discover new locations based on the recommendations of a reputable community. It’s available for Windows phones, Android Devices, and iOS. Different variations of this mobile application are available for apps like Windows 8, Blackberry, PlayStation Vita, Bada, Windows Phone, Maemo, WebOS, MeeGo, Series 40, and Symbian.
Users can utilize mobile browsers to access Foursquare; however, users with feature phones have to perform the search manually, not relying on GPS use. In the beginning, Foursquare was available in 100 metro cities across the globe, but by the following year, it had made adjustments to its design so that checking in could be done at any location around the world.
Price in the Marketing Mix Of Foursquare:
Foursquare is backed by various investors, including Silver Lake Waterman, SMALLCAP World Fund, O’Reilly Alpha Tech Ventures, DFJ Growth, Spark Capital, Morgan Stanley, and Union Square Ventures. It also offers attractive deals such as “mystery shopper” for additional savings and agreements with various companies that reward loyalty and check-ins with Foursquare. It is a relatively new launch, and it was looking to expand its reach further, thus implementing a penetration and affordable cost policy that makes its products cost-effective.
Promotions in the Foursquare Marketing Mix:
Foursquare recognizes the benefits of a well-designed marketing strategy and has implemented a number of tools to establish a reputation on social media sites. In 2010, commercial partnerships were formed with New York Times, Conde Nast, and Bravo to offer advice and brand-new badges to its members. In 2011, it signed an arrangement with American Express that gave discounts directly to account holders with American Express cards by simply visiting a sharing vendor.
Also, Read Marketing Mix of Sula Wines President Barrack Obama of the United States joined Foursquare in 2011, on 8th August. It was an enormous boost to the brand’s marketing to the firm. Foursquare struck a deal in conjunction with the London Olympics in 2012 that permitted users to check in at areas close to the location of the Olympics.
This is the Marketing Mix Of Foursquare. Please let us know if you have additional suggestions to add.
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