Garnier Marketing Mix: Garnier is a well-established brand name connected to the cosmetics field. The brand caters to a large market through personal health merchandise. Established in 1904, The company was initially named ” Laboratories Garnier.” Then, in the year 70, the company was purchased by the subsidiary firm ” L’Oreal.” However, it was able to enter the Indian market in 1992. Today, Garnier is a global brand, with items that are sold all across the globe.
Marketing Mix Of Garnier
Marketing Mix Of Garnier is brand-based. In Marketing Mix Of Garnier, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Garnier Marketing Mix. Below is the detailed Marketing Mix of Garnier.
Let’s talk about Garnier Marketing Mix.
Garnier Main Competitors
- Head and Shoulders
Garnier’s official website: www.garnierusa.com
Product in the Garnier Marketing Mix:
Garnier is an international brand that offers different product collections for various uses. They are part of the skincare category under the Nutritioniste line and hair care products under the Fructis, a line designed for various hair and skin types. Garnier offers a variety of products with variations under their portfolio of collections. The brand has entered the Indian market by launching a shampoo line named Garnier Ultra Doux Range.
Garnier’s range of products for women comprises the following:
- Skincare products: White Complete Eye Roll-On, Garnier White Complete Face Wash Daily Care Pure Fresh, Gentle and Pure. They are designed to meet the diverse demands of the skin, such as perfect cleanse, security, elimination of pimples and blemishes, moisturizer fairness, anti-imperfection, and anti-aging.
- Hair care products include Fructis Long & strong shampoo Fructis Great Bye Damage Shampoo, Fructis Normal Shampoo, and Fructis Shampoo Fall Fight.
- Hair shades hair products are available in natural black and color natural such as brown, red, and burgundy. Natural Hair Color Shades 1 through
In line with the current trends, Garnier has launched a line of products specifically for men. The products in this range are part of the PowerLight line of products that contains ingredients like anti-pigmentation. It provides natural energy, brightening and improving the appearance of masculine skin. The three products within this category are: These are:
- Garnier PowerLight Control Garnier PowerLight Oil Control It’s a moisturizer used to achieve fairness.
- Garnier PowerLight Intense – It is a moisturizing product with an ingredient called SPF 15 with the goal of fairness.
- Garnier Light Intensive Facial Wash It is a product designed for the face and contains ingredients that cause fairness in the face.
For the children’s section Garnier has launched Garnier Fructis Kids Hair Sporty Strawberry Shampoo.
Place in the Garnier Marketing Mix:
Garnier is a well-known brand that has spread to many areas worldwide since its products are offered across various countries. Garnier is a luxury brand with an extensive market in Asia, especially in nations like India, Japan, and China. The growing demand for natural cosmetics has resulted in the significant brand Garnier in the new marketplaces.
Garnier has a specific distribution policy that has resulted in the simple and efficient distribution of its products. Garnier has opted for the traditional system of manufacturers and wholesalers. They offer their products to retailers, providing numerous outlets where consumers can buy them. They are offered at almost all retail stores and on numerous shops on various websites. Garnier is also an efficient R & D. Garnier is a well-known brand that has maintained an efficient distribution channel with success thanks to its ingenuity and innovation. It has retained all of its intermediaries since it is negotiating more with distributors already in place than recently.
In 2006, in March, L’Oreal, the main company behind Garnier, acquired the Body Shop in a successful takeover bid. The Body Shop had distribution networks across sixty-one countries, with two hundred and forty stores. It has proven to be an asset for the distribution system of Garnier products, especially specifically the Power Light Range for men’s products.
Price in the Marketing Mix Of Garnier:
To combat the competition between brands, the brand has decided to adhere to an added value prices policy. They range from low to expensive. So prices and pricing policies differ from product to product because they cater to various sections.
Certain Garnier products are extremely excellent quality and priced at a premium price in the sense that the policies are designed with middle-class customers at heart. The competition for prices against the competition also aids consumers since the brand is required to provide schemes and offers regularly.
This lowers the product’s real costs, making this company’s price policies reasonable. Instead of being a monopoly in a price-based category, the brand has made smart choices in its pricing practices. This has allowed for the penetration of new markets, which are diverse and can lead to greater volumes of sales and, ultimately, higher revenues.
Promotions in the Garnier Marketing Mix:
To market Garnier’s products, Garnier has employed an energetic and lively advertising strategy. This is to combat its rivals’ negative effects and grow and retain the customer base. Broadcast and TV commercials are among the most effective channels for advertising, as are ads in newspapers, magazines, and hoardings.
Garnier has also utilized the web to market its products to internet-savvy customers. Garnier is currently conducting an online campaign in which photos of models with amazing skin activate advertisements. A company called ” Luminate” is responsible for identifying and tagging relevant images. The concept behind the advertisement was to make people interested in the products females were using. Garnier is positioned as a ” Green Brand” with its distinctive and distinctive brand tagline “Take Care.” The tagline automatically reflects Garnier’s caring nature and connects emotionally with the people who purchase from it.
In a separate strategic decision, the company pushed for marketing through the ” Viral policy” of marketing. In the strategy mentioned above, the consumer was attracted from person to person in passing a message about the product. The exposure created an impact on the product’s appeal to customers. In its advertisements, the company has utilized various actors and models in addition to celebrities as well as Indian and foreign. In exchange for an endorsement, famous and well-known Bollywood actor Kareena Kapoor Khan was signed because she represents the young and fashionable new generation.
In 2011 Garnier joined an agreement with TerraCycle’s recycling of product containers. Garnier also decided to encourage the use of organic products to increase consumer awareness. This has resulted in a rise in sales for the eco-friendly segment of society.
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