Gillette Marketing Mix: Gillette is a top brand established in 1901 by C Gillette, the King of England. C Gillette. In 2005, Procter & Gamble, the new business owners, merged with Gillette and kept the Gillette name. Procter & Gamble is a multinational company with various brands and products such as Household Care, Health Brands, and Beauty Products. The slogan of the company Gillette is “The Best Man Could Get It, ” and it has since been adopted as the brand name for the entire range of products. Gillette offers products for grooming and personal care for males. Gillette is in fierce competition with its rivals.
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Marketing Mix Of Gillette
The marketing Mix Of Gillette is brand-based. In Marketing Mix Of Gillette, We will Learn About the four critical elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing the Gillette Marketing Mix. Below is the detailed Marketing Mix Of Gillette.
Let’s talk about Gillette’s Marketing Mix.
Gillette Main Competitors
- Topaz
- Panama
- Palmolive
- Old spice
- Godrej
- Fa
- Park Avenue
Gillette’s official website: gillette.com
Product in the Gillette Marketing Mix:
Gillette is a specialist in grooming products and a vast assortment of highly technologically advanced toiletries and, therefore, high-end. Gillette has always been proud of its products and offers an extensive line of razors, body wash, and body wash. In 2006, it revolutionized the market by introducing the “Fusion 5 bladed razor”, which remains the best-selling product. Every product is part of various types or classes.
Under the Razor Group, its principal products
- Gillette Fusion Pro Glide Shaving Razor
- Gillette Mach 3 Sensitive Shaving Razor This new razor is designed to reduce the force of the blade while giving it an elegant and modern look.
- Gillette Mach 3 Turbo Sensitive Shaving Razor
- Gillette Fusion Power Razor
- Fusion Gamer Razor
- Gillette Fusion Manual Razor
Within its Shave Gel and Foam Categories, the products are
- Fusion Hydra Gel
- Series Foam
- Series Gel
- Foamy
The skin care regimen comprises deodorant shampoo, deodorant wash, and Gillette Hair treatment and Body Wash for males.
Price in the Marketing Mix Of Gillette:
The pricing strategy employed by Gillette is premium pricing. However, the quality of their products is very excellent as well. The products such as Gillette Mach 3 and Gillette Mach 5 have been a hit in the market. Gillette shaving gel and foam prices are significantly higher than the competition. Nevertheless, Gillette has retained its loyal customers due to its quality and marketing practices. Customers aren’t afraid to spend the extra cash to become associated with this irreplaceable brand.
It isn’t possible to win customers’ loyalty with genuine price increases. Gillette asks customers to place more importance on their feelings than the price. Gillette aims to invite consumers to try the item at least once. Gillette is confident that once they have attempted this high-quality product, it will be difficult for the customer to change to a cheaper product. If the purchaser is satisfied with the quality of the product, the expensive cost is not a factor.
Place in the Gillette Marketing Mix:
Six hundred million customers have put their faith in Gillette products, which are accessible across all the world’s continents. Central America, South America, North America, Asia, Western Europe, Africa, Eastern Europe, and Oceania are all home to distributors and dealers of the world-renowned brand. Gillette has expanded its distribution network to more than 140 countries, including Sri Lanka, Nepal, and Bangladesh. It has established its manufacturing plant in nearly all important countries, including India, China, UK, and USA. Its distribution network is well-efficient and well-organized, with its operations operating successfully globally. Franchise distributors in each city with their employees oversee the system. Direct Supply to retailers is encouraged without wholesalers.
In India, the initial manufacturing facility was established in Rajasthan in Bhiwadi. The company’s headquarters is located in Mumbai. It has at minimum one lakh retail stores across 3,600 towns. Gillette has hired DHL Courier as the company’s service provider to ensure the efficiency of their dispatch system is maintained.
Promotions in the Gillette Marketing Mix:
Gillette spends billions on its advertising policy. To promote their products, they’ve employed an emotional marketing approach. The ads are sleek and cool, giving an unstoppable sensation. A brand identity was developed with sales and marketing in mind. The company has employed various unique strategies to retain and bring in new customers.
If one looks at the ads, one can notice the confidence and incredible look on the face of the model, and it changes the customer’s attitude. The focus of marketing is the persona instead of the product. Customers want to share in this love by buying Gillette products. The ads have transformed the simple shaving ritual into a grooming ritual, evoking an overwhelming response from viewers.
In the international market, well-known celebrities are selected to be brand ambassadors. “Roger Federer”- the most famous tennis player, and ‘Tiger Woods’ the ultimate champion of Golf. David Beckham, the famous footballer, and Thierry Henry have been featured in Gillette commercials. Others who have acted in Gillette advertisements are ‘Shoaib M’, the Pakistani cricketer, ‘Michael Clarke’, Australian athlete Derek Jeter, and Park Ji-Sung. On the other hand, in India, Rahul Dravid, a famous cricketer, and Irfan Khan, a famous actor, have been featured in ads for Gillette products.
In packaging, Gillette’s performance is better than its competitors. Gillette’s logo is designed in black to represent the sophisticated man, while the blue base cover has a connection to males and has an attractive and modern look. White symbolizes purity, while red color is used to show the variations. Ingredients are listed on the packaging, and instructions for the use of products are in the local language. This prevents confusion and allows the consumer to understand and comprehend the product. Eco-friendly packaging is also a big hit for the urban population.
To increase the number of sales it makes, Gillette has developed innovative ideas using the utmost precision and perseverance. Gillette has sponsored athletes and games, such as football, to improve its image. Gillette has targeted its advertising policies towards the present ambassador of Gillette. Gillette’s products are advertised in print media such as magazines and newspapers, as well as the press of visuals like television and the internet. All the information regarding the product is accessible with one click through the web. This has made it easier to find customers of massive sizes.
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