Hollister SWOT Analysis – SWOT Analysis of Hollister: Hollister Co. was launched by Abercrombie and Fitch Chief Executive Officer Michael Jeffries in July 2000 It is a lifestyle company that sells products and clothing that are reminiscent of lifestyles of the Southern California way of lifestyle Hollister Co., whose clothing is well-known for its distinctive seagull embroideries on its logo, has grown to be widely recognized due to its success at making a strong logo image.
The main customer base is comprised of individuals between the ages of 14-24. Their clothing is a reflection of the ideals of this group, wearing tiny sizes, and the more effective options include an extremely limited selection of casual beach-ready graphic t-shirts and swimwear. thermals, leggings, shorts, and sweatshirts.
Hollister fun facts: Hollister is no stranger to backlash. In 2014, the company was under fire for posting photos of frighteningly thin models (the company ultimately deleted the photos).
About Hollister – SWOT analysis of Hollister
Company: Abercrombie & Fitch Co.
CEO: Fran Horowitz
Founder: Abercrombie & Fitch
Year founded: 27 July 2000, Ohio, United States
Headquarters: New Albany, Ohio, United States
Annual Revenue: USD$1.4 billion
Profit | Net income: USD$117 billion
Number of employees: 9,636
Products & Services: Jeans, Shirts, Jackets, Underwear, Body care, Pajamas, Perfume, Dresses, Rompers, Swimwear, Shoes, Hats, Air fresheners, Candles, Sunglasses, Pins, Belts, and Scarves
Competitors: Wet Seal | PacSun | American Eagle Outfitters | Christopher & Banks | Aeropostale | rue21.com. | Charlotte Russe | Cato | American Eagle | H&M | Forever 21 | Gap
SWOT analysis of Hollister – Hollister SWOT analysis
SWOT Analysis Of Hollister is brand-based. SWOT Analysis of Hollister evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Hollister’s SWOT Analysis. Below is the detailed SWOT Analysis of Hollister.
Let’s talk about Hollister’s SWOT assessment.
Strengths of Hollister – Hollister SWOT analysis
1) A strong brand image :
Hollister Co. has been highly successful in incorporating its southern California surfer designs in all of the items and has also added an eerie, old-fashioned look to its clothing. Their style is completely dominated by the theme of beaches, which includes essential seaside pieces like board shorts, swimming suits, flip flops, and many others. Their casual clothing echoes the wear and tear of the ocean, such as Hollister Co. gives you a comfortable and worn-out look whitewashed, with holes inside the knees.
2) Unique Atmosphere :
Hollister Co., together with its parent company Abercrombie & Fitch Company, currently operates around 450 shopping locations throughout the United States. Every store has been designed to look like the beach in Surf City, California In order to attract young customers. The stores have a visual appeal with a dimly lit sales floor. Image and design are crucial for Hollister Co.’s success and that’s why at one point Hollister Co. spent ten million dollars on flat-display TVs to broadcast feeds of surfing and surf conditions from Huntington Beach, California within the store.
Hollister Co. aims to create a captivating atmosphere within its stores. It’s part of the company’s policy to play loud rock and alternative music inside the stores.
3.) Store Layouts and Locations :
The Hollister Co.’s Retail stores have been highly efficient due to the location of the stores located in areas with high traffic, which receive a lot of attention. Hollister Co.’s retail store is a perfect way to show their items to customers. Tables, walls, and mannequins, round, as well as striking racks, are used in order to display items in a visually appealing style.
The stores are clean while the store layout remains free to permit smooth navigation at some point within. Traditional visual merchandise methods are utilized in the front of the store’s windows and the positioning of the products in the same class, being placed close to one another.
Weaknesses of Hollister – SWOT Analysis Of Hollister
1.) Lackluster Product Services :
Hollister Co. has never been labeled as an avant-garde or particularly stylish company. Their offerings are comprised of t-shirts and polos, sweatshirts and outerwear, bathing suits and denim, as well as turn-flops and scents that feature their brand on them or printed alongside other topics related to the beach. As you can see, their clothes are easy and casual in style however, it isn’t the style that everyone likes. Hollister Co. simply not is a one-stop buying experience. And even since they sell fashionable clothing, however, their range of products particularly stays the same each season.
2.) Unfair treatment of employees :
Hollister Co. employees. Hollister Co. Have been recognized for reporting incidents of discrimination in circumstances where they were treated unfairly due to the fact that Hollister Co. commonly employs sales representatives with the southern California appearance, as well as physical attractiveness. Employees who do not fit this image are sometimes disregarded after being hired. Hollister Co. Has been recognized for its refusal to hire people who don’t conform to its agency’s “look” to work in the back of the retail store that stocks.
3) High Price Points
While Hollister Co. is a smaller retailer of clothing when compared to the likes of Abercrombie & Fitch, their prices are still quite high and especially when it comes to their intended market. Hollister Co aims to cater to a younger audience than Abercrombie and Fitch. The price extremely reflects this. however, their prices remain more expensive than many of their rivals for similar products
Opportunities of Hollister – Hollister SWOT analysis
1.) Hollister Co. as an international brand :
Hollister Co.’s most significant opportunity is international expansion, and a boom could be extremely profitable for the company’s brand. While Hollister Co. already has more stores than the other Abercrombie & Fitch Company segments but it has plenty of room for growth. Hollister Co. is predicted to experience a strong growth trajectory in the coming years currently operating at 50 percent of its capabilities in the United States.
2.) Extra Target Markets :
Although Hollister Co. Having taken advantage of the niches that it’s created in females’ and teenage males’ clothing fashion, the logo is aware that growth in the market can create an opportunity. In terms of design, the logo is appealing to a wide range of ages, different races, and all genders although its primary market nevertheless consists of customers who are looking for the southern California style, and those who might have the cash to pay for it the high price.
3.) Development of the Product Design :
There are a few options of flip-flops or necklaces are the mainstay of the collections, along with the occasional bags and hats. A more extensive collection of these items will be much more affordable and appeal to many customers looking for a surfing device. can allow the business to draw a substantial portion of the market. Because the brand is well-known and ought to reflect the southern California lifestyle surfing enthusiasts can be extremely interested in wearing the Hollister Co.’s logo on their surfboard or wetsuit.
Threats of Hollister – SWOT analysis of Hollister
The stores that are competing with Hollister C. include American Eagle Outfitters, Aeropostale, Zumiez, and PacSun. Aeropostale has proved to be an effective competitor for Hollister Co. due to the fact that they offer identical products but at a cheaper cost. American Eagle Outfitters is commonly when compared to Hollister Co. due to its use of the Eagle brand that closely resembles Hollister Co.’s seagull. Other competitors, which include Zumiez and PacSun also stand.
2.) Economic Conditions :
External forces like the changing size of populations, demographics, the financial system, and other factors could affect the business. The current recession in the monetary system retail casualties are already beginning. Hollister Co. has felt the strain of the decreasing market and has seen a drop in earnings of 15% from the previous monetary.T the company must ensure that they retain their loyal customers even while they seek out new customers.
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