Huggies Marketing Mix: Huggies is among the top companies in the diaper market. It is part of the FMCG business and is involved in infant care merchandise. Huggies is a publicly traded company promoted by its parent company, Kimberly-Clark. The brand was first introduced in 1968 but was made available to the public in 1978.
Marketing Mix Of Huggies
Marketing Mix Of Huggies is brand-based. In Marketing Mix Of Huggies, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Huggies Marketing Mix. Below is the detailed Marketing Mix Of Huggies.
Let’s talk about Huggies Marketing Mix.
Huggies Main Competitors
- Johnson & Johnson
- Procter & Gamble
Huggies official website: www.huggies.com
Product in the Huggies Marketing Mix:
Huggies is an internationally recognized brand that promises a child dryness relief and, in the end, treats its delicate skin. It’s a personal care brand that manufactures products for infants. The products kit comes with a range of baby wipes, diapers, pants, disposable diapers, and more.
- For babies who are just born, Huggies has introduced Little Snugglers Diapers. They come in sizes: 1 and 2. They were referred to at the initial launch as Supreme and later as Gentle Care
- Little Movers are made for babies who cannot utilize Snugglers sizes 2. They were previously known by the name of Supreme as well as later Natural Fit
- Dry and Snug Diapers were previously known under Ultratrim, available in sizes one to six. They have a feature called Leak-Lock to prevent leaks.
- Overnites Diapers are designed to be used at night so that leaks can be avoided. They are available in three and six steps.
- In the year 2009, the company introduced Pure and Natural Diapers. They were advertised as environmentally sustainable and came in sizes of one and five.
- For a smooth transition for infants from the diaper stage into underwear, Huggies is launching Pull-Up Training Pants. They are available in three sizes: 3T-4T, 4T-5T, and 2T-3T.
Place in the Huggies Marketing Mix:
Huggies has become an international brand and has expanded its presence in a number of nations around the globe. The products are available in countries such as Australia, the United Kingdom, Eastern Europe, North America, Brazil, Russia, China, India, and Japan. Huggies has an extensive sales network that assists in effectively marketing its products since they are readily available through discount stores as well as supermarkets, medical stores, malls, hypermarkets, and even convenience stores. Huggies has built an extensive online market through its site that provides a variety of discounts so that the actual value of the product is smaller. It also has connections and tie-ins with other online shopping platforms to efficiently promote its products.
Price in the Marketing Mix Of Huggies:
The cost of a diaper is vital since it has a larger impact on the creation and breaking of an organization. Huggies was a relatively new company trying to compete against an established diaper manufacturer, Pampers. Therefore, it conducted a comprehensive market study to find out the consumer’s desires, demands, and willingness to spend cash on infant products for baby care.
After determining its costs, the company decided to keep its costs in line with the prices of its competitors and thus implemented the competitive pricing policy. Furthermore, the company was in a largely unexplored and uncharted territory and continued to follow its penetration price approach for access to areas that were not yet mapped out. Huggies provides its customers with affordable and reasonable prices to ensure that consumers are in a position to purchase. Additionally, it offers regular discounts and promotions to reduce the cost of its products to keep customers content.
Promotions in the Huggies Marketing Mix:
Huggies has implemented a tough marketing strategy to promote its products in the consumer market. It began by conducting an extensive study to ensure it could successfully compete with existing brands such as Pampers. In some of the marketing plans, it signed a contract with several hospitals and began offering products at a lower cost than the market. This helped create an environment of positive perception and an atmosphere of trust since hospitals supplied the diapers.
Huggies has also utilized social media to build and sustain a loyal customer base via online marketing. It offers membership benefits and various discounts and programs for its exclusive members, such as free items on purchases made with special offers. Huggies has gotten extensive coverage in national and regional publications. The company has also hired an experienced Nikki Khan as its spokesperson. She provides helpful tips for parents via specially made videos and chats on the web.
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