Imac Marketing Mix: iMac is a product line designed, produced, owned, manufactured, and sold by its owner firm Apple Inc. It is a desktop computer that can be used in conjunction with all-in-one computers that are part of the Macintosh product range. iMac was first introduced in 1998, and since then has been the most coveted name of the company that is its parent.
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Marketing Mix Of Imac
Marketing Mix Of Imac is brand-based. In Marketing Mix Of Imac, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Imac Marketing Mix. Below is the detailed Marketing Mix Of Imac.
Let’s talk about Imac Marketing Mix.
Imac Main Competitors
- LG
- Lenovo
- Dell
Imac official website: www.apple.com
Product in the Imac Marketing Mix:
iMac is the most popular consumer desktop model of Apple and has developed through seven distinctive forms. The initial version included iMac G3, and it had a CRT monitor surrounded by a transparent case made of plastic and an egg-shaped look.
The next version of the iMac was the iMac G4, released in the year 2002 in January. It came with all the main components, a hemispherical base with LCD monitor 40 GB – 160 GB, and PowerPC G4. The third significant revision came in 2004 with iMac G5 and was followed by an Intel iMac in 2006.
The slim-line design was designed with all components in front of the screen. The fifth major revision was launched in 2007 and was slimmer due to the use of anodized aluminum. A significant update for the 6th time came in 2012 and included a brand new display unit equipped with various distinct production techniques. Essential features included dual microphones and a solid-state drive. The seventh edition was released in 2014 and came with Retina 4K-Display, a new processor, upgraded storage options, and a graphics chip.
Place in the Imac Marketing Mix:
iMac is a brand of the Apple company. It is sold through its retail outlets of 478, located in 17 countries. Apple stores are strategically situated in convenient areas built to accommodate and satisfy customer needs. The stores are in many important locations, such as New York, London, Paris, Sydney, India, Barcelona, Hong Kong, and Japan.
iMac has implemented a complete distribution plan ensuring its products’ exclusiveness. Its products are distributed through an extensive distribution network that includes Apple stores, authorized retailers such as Best Buy, Target, and Walmart, and telecom companies such as Sprint, Verizon, and AT&T. The products are also available through its customized application store and online store to satisfy the needs of the tech-savvy consumer. iMac Products are also accessible through fulfillment services offered by various companies, including eBay or Amazon.com.
Price in the Marketing Mix Of Imac:
iMac is an ingenious brand by Apple as well as the firm is not compromising on the quality of its products or the price. It is its top-selling product, so the company has opted for a high-end pricing policy for each iMac product. Apple has promoted its brand iMac as an aspirational product, not a product for use, and has therefore been able to keep its premium cost range. In addition, the company isn’t worried about the pricing of its rivals.
It relies entirely on the company’s own cost of production to determine the right amount, and it then applies the budget. It trusts its customers because today’s consumers are more discerning than price-conscious. Sometimes, the company also uses a bundle price policy, offering an older model for sale at a reduced cost with a higher-priced new model.
Promotions in the Imac Marketing Mix:
iMac is among the most technologically advanced products of its maker Apple. Apple has implemented various marketing strategies to advertise its brand and create positive brand recognition. To get in touch with its customers, the company has enlisted help from marketing, public relations, sales promotion, and personal selling. Marketing91 also promotes its products extensively on its sites and other shopping websites. The employees are educated to assist with customers and assist with direct marketing.
In its promotional actions, iMac provides discounts for its earlier models; however, these are offered as bundles with its more recent products. To improve its image, the company participates in numerous press releases and events and even gives exclusive interviews. One of the first iMac commercials aired on television in Super Bowl XVIII in 1984. The commercial was an enormous hit and set the stage to further growth for this brand. In 1998, the company created a winning slogan, “Think therefore iMac”.
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