Imperial Blue Marketing Mix: Imperial Blue is associated with the beverage industry and is involved with manufacturing and distributing whisky. It has Indian origin and is distributed by the owner business Pernod Ricard. Seagram created this name in 1997, but it was purchased from Pernod Ricard in 2002. Imperial Blue is ranked in third place in the most popular category for whiskies of premium quality.
Marketing Mix Of Imperial Blue
Marketing Mix Of Imperial Blue is brand-based. In Marketing Mix Of Imperial Blue, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Imperial Blue Marketing Mix. Below is the detailed Marketing Mix Of Imperial Blue.
Let’s talk about Imperial Blue Marketing Mix.
Imperial Blue Main Competitors
- Officer’s Choice
- McDowell’s Reserve
- Original Choice
- Haywards Fine
Imperial Blue official website: www.pernod-ricard.com
Product in the Imperial Blue Marketing Mix:
Imperial Blue is one of the most sought-after whisky producers in India. It is blended with Scotch malts imported into Scotland and grain spirits imported from India designed to provide a rounded taste and a smooth palate. It is sold in bottles in various sizes, including 90ml, 180ml, 500ml, 375ml, and 750ml. Each bottle has an alcohol level of 42.8 percent by volume.
Imperial Blue is served straight, with club soda and chilled or chilled drinking water with Ice. It can be mixed with fruit juices, coke, or even cocktails. Some people like it is even neat with no add-ons. It’s available in one version called Imperial Blue Superior Whisk. The sizes vary to allow a consumer to purchase according to their requirements.
Place in the Imperial Blue Marketing Mix:
Imperial Blue is one of the most renowned and popular brands in the world of premium whiskies. It is part of an extensive market base that spans all areas of India. Pernod Ricard acquired a bottling facility in Kolhapur in Maharashtra and a different company UAL. The company later took over the Indian activities of Seagram’s and then merged It with UAL to create one entity.
Imperial Blue has a strong and broad distributor network due to the amalgamation of Seagram’s assets with UAL Company. The distribution channel offers the services provided by dealers to ensure that the company’s items are easily accessible to customers. Imperial Blue has engaged a top logistical service provider to ensure prompt and secure transportation of its products from warehouses to different stores. It is easy to find bottles from Imperial Blue in bars, hotels, restaurants, pubs, bottle shops, supermarkets, liquor stores, and even grocery stores.
Price in the Marketing Mix Of Imperial Blue:
Imperial Blue is a superior whisky of high quality that can boast sales of 3.5 million units each year. The company that owns it, Pernod Ricard, has adopted a moderate-premium price approach to its product to make it accessible to consumers due to its affordable and budget-friendly prices. The brand has preserved its high quality because it realizes it is after the day; the taste is what counts.
Someone who develops an appreciation for a particular brand or product will decide to buy it next time, regardless of the price. Imperial Blue has also adopted an aggressive market penetration approach to take a significant portion of the market share. It is competing with competitors and consequently must maintain prices that are competitive to be able to compete with the prices of its rivals.
Promotions in the Imperial Blue Marketing Mix:
Imperial Blue has a firm marketing policy that is in place to market its products on an extensive scale. It is a firm believer that aggressive advertising is the best way to market, and we have launched a number of advertising campaigns to increase brand recognition. The company has benefited from the use of various advertising media and tools, including billboards, magazines, television, and social media sites. The company has paid particular attention to its packaging, which is modern and modern technologies, to ensure it has sufficient protection for keeping its quality and taste.
Imperial Blue has targeted the males in society to the 25-35 age bracket as its primary target market with the appropriate slogan “Men will be Men.” Since advertising for beverages that contain alcohol content is prohibited in India, The brand has adopted an alternative marketing strategy. The brand also commissioned a feature-length film with the same title, Men will be Men, in the year 2011, starring stars such as Rohit Khurana, Gaurav Chopra, and Rajesh Kumar. Imperial Blue has participated in several promotional events, including musical performances and sponsorship agreements. The company became the official partner in 2012 of the World Series Hockey.
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