Infosys Marketing Mix – Marketing Mix Of Infosys

Infosys Marketing Mix: Infosys is a publicly traded corporation that has Indian origins. This is a multinational business that is associated with the IT business and offers consultancy for industry, outsourcing services as well as the use of information technologies. Infosys was established in 1981 by founders N. R. Narayana Murthy, N. S. Raghavan, Nandan Nilekani, and others. In 2013 the company was placed in fifth place as the H-1B visa’s largest employer in the United States. In 2015, in February, it listed sixth in the rankings of a publicly-traded corporation with 263,735 rupees of market capitalization.

Marketing Mix Of Infosys

Marketing Mix Of Infosys is brand-based. In Marketing Mix Of Infosys, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Infosys Marketing Mix. Below is the detailed Marketing Mix Of Infosys.

Let’s talk about Infosys Marketing Mix.

Infosys Main Competitors

  • Cognizant
  • Wipro Technologies
  • Tata Consultancy Services

Infosys official website: www.infosys.com

Product in the Infosys Marketing Mix:

Infosys Marketing Mix

Infosys is one of the major forces that provides business solutions in the IT sector. It is a leader in offshore and software outsourcing. The company offers assistance with the creation of new products and services, as well as in applying business and technology strategies in the modern world. Infosys serves several industries like

  • Automotive
  • Utility
  • Transportation Services
  • Retail
  • Resources
  • Entertainment and Media
  • Life Sciences
  • Insurance
  • Leisure and Hospitality
  • High Technology
  • Healthcare
  • Energy
  • Discrete Manufacturing
  • Consumer-Packaged-Goods
  • Communication Services
  • Capital Markets and Banking Sector
  • Defence and Aerospace

Infosys offers a range of services for the industries mentioned above, including the following:

  • Systems Integration
  • Product Engineering
  • Packages-Application Services
  • Infrastructure Services
  • Enterprise-Quality Services
  • Corporate Performance-Management
  • Maintenance and Application Development

Place in the Infosys Marketing Mix:

Infosys is among the biggest firms in the field of IT India, with its headquarters located in Bengaluru located in Karnataka. In mid-January 2016, Infosys was catering to the needs of more than 1,045 customers from over fifty countries worldwide. In 1987, the firm established its first office outside of the United States, and in the year 1996, Infosys set its first European office in Milton Keynes in the United Kingdom. In 1999, Infosys established offices across the globe, including Australia, Belgium, Sweden, Japan, China, and Germany. It has a broad worldwide footprint, including services via development centers and offices for sales and marketing.

Price in the Marketing Mix Of Infosys:

Infosys Marketing Mix

Infosys ranks third in India in terms of revenue in the field of IT. At the close of the fiscal year 2015-16, its revenue was estimated to be 9.501 million dollars. The company has implemented an equitable price method so that customers can find their rates at a reasonable price. Because Infosys has been an Indian business, it is at an advantage in terms of benefits in competition. Indian economics have relatively low labor costs and skilled workers. Infosys has always been interested in expanding its operations far and wide and has therefore adopted the penetration pricing strategy to ensure that the services and services can be sold at an even greater profit. The company must face daily competition from counterparts; therefore, it has kept its rates lower than its rivals for various products and services. It provides top-quality products and top-quality services at reasonable costs.

Promotions in the Infosys Marketing Mix:

Infosys is one of the most trusted and well-known brands in India and boasts an impressive advertising campaign for services and products advertised in print and electronic media. The firm also has websites that provide pertinent information and details to anyone interested. Infosys is listed in the top 20 green companies. In 1996, it established the Infosys Foundation to help the most vulnerable individuals in areas that relate to rural development as well as education, culture, and healthcare. One of its organizations, academic Entente, investigates possibilities for collaboration between educational institutions and Infosys by organizing student visits, case studies, or speaking opportunities. Regarding research and innovation, Infosys has Infosys Labs that collaborate with international and national universities.

An annual award called Infosys Prize is presented to engineers, social scientists researchers, scientists, and researchers from India and includes an amount of 65 lakhs rupees as well as a certificate of citation and the gold medallion. Infosys is among the most well-known global companies due to its friendly employee policies. Infosys was awarded the National Award for Excellence in Corporate Governance in 2000. In 2001 was named the best employer in India. In 2002 it was named India’s Most Respected Company.

This is the Marketing Mix Of Infosys. Please let us know if you have additional suggestions to add.


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