Intel Marketing Strategy – Marketing Strategy of Intel: From being the world’s largest manufacturer of chips to a producer of microprocessors and integrated circuits as well as graphics cards, and mobile phones, Intel has proven its worth in constructing a state of technical IT infrastructure. The Intel business is comprised of different business segments, including the Client Computing Group (CCG), Data Centre Group (DCG), Internet of things group (IOTG), and the aggregated software and services group (SSG). Of the operating segments, 58% of the total revenue generated was derived from CCG in 2015.
Intel At A Glance – Marketing Strategy of Intel
Company : Intel inc.
CEO: Patrick P. Gelsinger
Founder: Gordon Moore | Robert Noyce
Year founded: July 18, 1968, Mountain View, CA
Headquarters: Santa Clara, CA
Annual Revenue: US$77.87 billion
Profit | Net income: US$20.9 billion
Number of employees : 110,600
Products & Services: Central processing units, Microprocessors, Integrated graphics processing units (iGPU), Systems-on-chip (SoCs), Motherboard chipsets, Network interface controllers, Modems, Mobile phones, Solid state drives, Wi-Fi and Bluetooth Chipsets, Flash memory, Vehicle automation
Intel Fun Facts: Intel, in full Intel Corporation, American manufacturer of semiconductor computer circuits. It is headquartered in Santa Clara, California. The company’s name comes from “integrated electronics.”
Marketing Strategy of Intel
Intel’s Marketing Strategy covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. So what is the Marketing Strategy of Intel? Let us discuss.
Segmentation, Targeting, Positioning – Intel Marketing Strategy
Intel employs psychographic and demographic segmentation variables to able to respond to the evolving requirements that the marketplace has.
An undifferentiated targeted approach is employed by the firm since the majority of their services as well as services have been standardized and accessible worldwide.
Popular for its processors as well as its advanced chip technology, Intel position its offerings according to its product’s features and benefits as well as its usage.
Intel Mission Statement
At Intel, building a better world is our business. Our mission is to utilize the power of Moore’s Law to bring smart, connected devices to every person on earth while serving as a role model for how companies should operate.
Intel Vision Statement
“If it is smart and connected, it is best with Intel”
“Experience what’s inside”.
Competitive Advantage – Intel Marketing Strategy
Integrated manufacturing setup:
Controlling design, development, and manufacturing processes through the aid of R & D are helping the company to control the operational costs as well as process quality, energy consumption, and cost of production.
Co-creation of the products through the optimization of the product to work on multiple platforms has helped the company to stay ahead of the other companies on the market.
The adoption and development of new technologies have assisted the company to improve its efficiency features, features, and controlling costs and energy efficiency.
BCG Matrix – Intel Marketing Strategy
Intel’s business Intel is comprised of four business segments, which are Client Computing Group (CCG), Data Centre Group (DCG), Internet of things group (IOTG), and the aggregated software and service group (SSG), and they are all considered to be stars within the BCG matrix.
Distribution Strategy – Intel Marketing Strategy
Intel uses different distributors that use different channels for a distinct group of customers and products. It relies on resellers, retailers and online retailers, and agencies to distribute its goods and services available to end-users.
Brand equity – Intel Marketing Strategy
Being present in the digital medium and associated with a large number of fortune 500 companies have helped the company in high brand equity. Intel is known for its quality, innovation, and compatibility which helps the companies which associate with Intel for leveraging Intel’s competencies.
Competitive Analysis – Intel Marketing Strategy
The market in which Intel is competing is saturated with national, local as well as internationally based players that take over each one’s percentage of the market. The majority of hardware and IT infrastructure companies are working on forward and backward integration in this value-added delivery system to compete with other companies on the market. Intel creates its products in conjunction with the client through collaboration with the client, and the integration of the client systems increases the price structure and capabilities that the program offers.
Market Analysis – Intel Marketing Strategy
Many factors like demand patterns, acceptance of the technology within the market, pricing demand and supply pressure, product life cycle policies of the government, and many others impact the participants in this business. Changes in customer requirements, and regular product introductions are the main factors that influence the equilibrium of supply and demand of the business.
Customer Analysis – Intel Marketing Strategy
Customers from Intel include OEMs (original equipment makers) companies, business houses as well as individuals. individual customer with a desire to use the technology.
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