ITC Hotels Marketing Mix: ITC Hotels is a subsidiary of the leading company ITC Limited, a public company with Indian origins. It is a part of the Tourism and Hospitality industry and includes hotels and resorts. ITC Hotels was founded in 1975, and over time, it has expanded its operations to all parts of India. ITC Hotels is part of ITC Limited, an Indian franchisee of Starwood Hotels and Resorts. The company’s management has been recognized as the top employer across Asia in the area of hospitality. The company has targeted the upscale segment, global travelers, and the most expensive travelers as its main clients.
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Marketing Mix Of ITC Hotels
Marketing Mix Of ITC Hotels is brand-based. In Marketing Mix Of ITC Hotels, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing ITC Hotels Marketing Mix. Below is the detailed Marketing Mix Of ITC Hotels.
Let’s talk about ITC Hotels Marketing Mix.
ITC Hotels Main Competitors
- Oberoi Group
- Taj Hotels
- Leela Hotels
ITC Hotels official website: www.itchotels.com
Product in the ITC Hotels Marketing Mix:
ITC Hotels has been declared one of the market’s most luxurious and eco-friendly hotel chains. They are a favorite for leisure travelers due to their superior products and services being unrivaled.
India offers a relaxed set of visa requirements for visitors, which means that businesses, as well as ITC Hotels, have taken maximum benefit by creating an enchanting and authentic environment that includes modern amenities that meet the requirements of each tourist. Resorts and haveli, palaces of heritage, super-luxury hotels, and five-star hotel chains are part of the hotel chain. It also offers a ready-to-eat line of food products called Kitchens of India. To be able to serve and cater to a more significant number of customers, ITC Hotels have diversified into four brands, including
- Welcome Heritage
- Fortune
- Sheraton
- Luxury Collection
ITC Restaurants are equally renowned with foodies. These include Bukhara, Kebabs and Kurries, DumPukht, Dakshin, and Peshawari. The employees of a hotel are their primary assets since they provide a variety of services that require lots of commitment and dedication. ITC Hotel workforce has redefined and set new standards for the hospitality industry.
Place in the ITC Hotels Marketing Mix:
ITC Hotels is a chain of hotels. It is second among the most extensive chains, with over 100 hotels scattered across India. ITC hotels are known for their welcoming and warm hospitality. It has its headquarters in Gurgaon, located in India.
ITC Limited entered this sector when it opened its hotel, Hotel Chola, in Chennai in 1975. By 2006, the company was the proprietor and operator of over 100 hotels across seventy-five cities like Agra, Jaipur, Kolkata, Bengaluru, Mumbai, New Delhi, Chennai, and Chandigarh. It is currently working on its first overseas venture located in Sri Lanka, and its new domestic projects to be completed are Coimbatore, Ahmedabad, Hyderabad, and Kolkata.
Price in the Marketing Mix Of ITC Hotels:
ITC Hotels have gained international notoriety and recognition due to high-end services and products at their top and luxurious hotels. Pricing is among the most critical issues in the Hospitality sector, and ITC Hotels have adopted a high-end pricing strategy. Its approach is value-added because it provides the best value for money. Most importantly, its customers are happy with its high-quality services, so don’t avoid spending extra money.
Promotions in the ITC Hotels Marketing Mix:
ITC Hotels have a global reputation, which has allowed it to be the host of royalty and world leaders. During its marketing strategy, the hotel has a huge collection of art by fifty famous artists such as Tyeb Mehta and M.F. Hussein. ITC is a reputable brand with a tagline of “Responsible luxury,” It has devoted 100% of its efforts to creating eco-friendly buildings. Each of its luxurious hotels has LEED Platinum certificates from US Green Building Council, and ITC has increased its efforts in recycling and reducing carbon footprint and solid waste. The company also has a distinctive branding design, “Namaste.”
ITC Hotels offer several incentives for its customers to keep their loyalty. The scheme is called Executive Travel Value Plan or ETVP, which offers exclusive and discounted rates for executives who travel from one city to the next and stay at ITC Hotels along the way. Each time someone stays in an ITC Hotel, they earn green points that accumulate and offer rewards.
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