iTunes Marketing Mix: iTunes is a component of the subsidiary business of Apple Inc. It is a software application associated with the entertainment and media industry. The company has targeted young students in college as potential clients. iTunes was first released in 2001, and its most recent version was released in 2016 on 13 the 13th of September. It’s an application that lets you enjoy entertainment anytime and everywhere.
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Marketing Mix Of iTunes
Marketing Mix Of iTunes is brand-based. In Marketing Mix Of iTunes, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing iTunes Marketing Mix. Below is the detailed Marketing Mix Of iTunes.
Let’s talk about iTunes Marketing Mix.
iTunes Main Competitors
- Rhapsody MP3
- com
- Amazon MP3
iTunes official website: www.apple.com
Product in the iTunes Marketing Mix:
iTunes is an easy-to-use and multi-purpose app that is accessible across a variety of platforms. It’s software for managing data for mobile devices, an online radio broadcaster, a media library, and a media player created by the company that owns Apple.
It’s used to organize the download, play, music, and video downloads on personal computers running on operating systems such as Microsoft Windows and MacOS. iTunes provides a wide music selection and also includes songs that aren’t available. iTunes has developed an online library to keep an inventory of all the songs.
The app also allows a user who is logged in to access music. It is easy to download and buy various items from the iTunes Store, like podcasts, audiobooks, TV shows, music videos and movie rentals, films, and Ringtones. iTunes has spanned a considerable distance from its very first version, called iTunes 1.0, which was released in 2001. Since then, it has been updated to the latest iTunes version, {iTunes 12.5.
Place in the iTunes Marketing Mix:
Apple Inc is a global company with an international footprint that spans a multitude of cities around the world. It offers its products through an extensive distribution channel that includes distributors’ services and developers of its numerous applications. iTunes is developed using C++ and is available in 23 languages. The initial version, iTunes 1.0, was released in 2001 at Macworld held in San Francisco.
Its version is compatible with Windows 7 or later and Mac OS X v10.9.5. iTunes is available via iPod Touch, iPad, and iPhone and, through these products, allows it to be accessible to many people quickly. Apple products are offered in its retail stores and through its website, and distribution networks have been established that aid in bringing the services and products to different places and ultimately to the individual.
Price in the Marketing Mix Of iTunes:
iTunes is free software, and its developer decides on the price of its application, which can range from 99 cents to one dollar or be free. When it was first introduced, all songs on the iTunes store were available at similar prices, but in 2007 Apple changed to a multiple-price structure. The initial price was 128 kbit/s, but in 2009 Apple declared higher rates of 128 Kbit/s. iTunes Store offers apps, and some are free, while others require a fee.
When someone downloads an application, 30% of the proceeds go as revenue for Apple, and the remainder, 70%, goes to the developer. Another method of earning income is to rent movies through the iTunes Store. Apple has implemented Skimming pricing for its various applications and services to ensure that it has an advantage over its rival firms and earns massive profits from its premium offerings.
Promotions in the iTunes Marketing Mix:
Promotion is an essential element that of Apple Inc as it realizes that a positive and visible perception will take the brand far. Apple Inc has targeted youngsters to use iTunes and has introduced various incentives to draw their interest. iTunes is positioned as a reliable app that provides the user with entertainment.
It offers a variety of promotional plans to draw customers in and retain their loyalty. A weekly offer allows users to download up to three songs at no cost. Sometimes, free downloads are available on certain days for new customers, with a sudden incentive. Apple has benefited from printing media, and its most recent and informative ads are shown in prominent locations to get the maximum attention. Apple owns an official site that offers up-to-date information to interested customers. Apple also promotes its products and apps through Facebook and other social platforms.
This is the Marketing Mix Of iTunes. Please let us know if you have additional suggestions to add.
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