Jet Airways Marketing Mix: Jet Airways has been associated with the airline industry. It is of Indian origin. It is India’s second-largest airline. Jet Airways was established in 1992. It began operations in 1993, on the 5th of May. Jet Airways is competing with other airlines, such as
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Marketing Mix Of Jet Airways
Marketing Mix Of Jet Airways is brand-based. In Marketing Mix Of Jet Airways, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Jet Airways Marketing Mix. Below is the detailed Marketing Mix of Jet Airways.
Let’s talk about Jet Airways Marketing Mix.
Jet Airways Main Competitors
- Interglobe Avi
- SpiceJet
- Global Vectra
- Air India
- Kingfisher
- IndiGo
Jet Airways official website: www.jetairways.com
Product in the Jet Airways Marketing Mix:
Jet Airways began as an air-taxi operator. In 1995, the company started full-fledged operations. In 2004, International flights were added to the company’s roster. It also acquired Air Sahara in 2007. Jet Airways’ portfolio includes tangible as well as intangible.
- Jet Airways operates a fleet that includes Boeing 777-3300ER, Boeing 737-7700, ATR72-5500, and other carriers.
- Check-in is available via the internet, mobile, or by visiting an airport official. There are fully-functional airport lounges that passengers can use and offer efficient and competent staff assistance. Pregnant mothers, unaccompanied minors, persons with health issues, and guests with disabilities are all eligible for special services.
- Three types of seating are available for in-flight services. First Class offers private suites with closing doors, a private wardrobe, lie-in-bed seats, and a 23-inch TV with headphones. Business class seats have extra width and a personal screen. International flights feature comfortable seats in Economy Class. In-flight, there are many food and beverage options.
Place in the Jet Airways Marketing Mix:
Jet Airways operates domestic and international flights from Chhatrapati Shivaji International Airport, Mumbai. It also has secondary hubs in Kolkata, New Delhi, Chennai, Bangalore, and Abu Dhabi. The airline operates three hundred daily flights to almost forty-eight domestic destinations and twenty international destinations to 17 countries in North America and Europe. Jet Airways began its first international flight from Colombo in 2004 and its first long-haul flight to London in 2005.
Since 2007, Brussels Airport has been the scissors hub for transatlantic connections between the United States of America and Canada. However, in 2016, Amsterdam Schiphol Airport took over Brussels. Jet Airways’ extensive distribution network ensures that Jet Airways can provide prompt and accessible services for inquiries, reservation cancellations, confirmations, and cancellations. It also provides internet and mobile services to meet individual requirements and needs.
Price in the Marketing Mix Of Jet Airways:
Pricing is a crucial component of the airline industry due to intense competition. Jet Airways has adopted a fair pricing strategy. There are three classes of services, and each class has its own pricing policy. First-class passengers have higher ticket prices due to the extra services and benefits offered. Because of fewer services, the prices for the economy and business class tickets are gradually dropping. Jet Airways offers discounted fares for students, seniors, and members of the armed forces, so they encourage them to fly with the airline. To maintain loyalty to Jet Airways, it also offers benefits to regular passengers.
Promotions in the Jet Airways Marketing Mix:
Jet Airways has implemented many promotional plans for its airline. The airline has run several ad campaigns broadcast via television, newspapers, and magazines. It also relies on word of mouth and the services of its agents. Jet Airways realized the power of star marketing and hired Shahrukh Khan, an Indian actor, to be its brand ambassador. His appearance in multiple ad campaigns has created positive buzz and increased visibility for the company.
Jet Airways offers Visa cards to its customers, Citibank. This card collects points and can be redeemed later. It has received numerous awards and recognition. It was awarded Most Respected Company in 2004 and Best Domestic Airline in 2005. In 2007 it received the Best Airline Award. In 2008, the Program of the Year 2008. And in 2016, the Best Cargo Airline.
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