Kawasaki Motorcycles Marketing Mix: Kawasaki Motorcycles is a subsidiary of the subsidiary firm Kawasaki Heavy Industries Limited. It is a publicly-traded company of Japanese origin. Kawasaki Motorcycles is associated with the automobile industry and is involved in the manufacturing and distribution of motorcycles.
Motorcycle manufacturing began in the early days by Kawasaki Aircraft under Meguro’s name and then later modified into Kawasaki Motor Sales, and in 1963, Kawasaki Motorcycle Limited Company was created.
Marketing Mix Of Kawasaki Motorcycles
Marketing Mix Of Kawasaki Motorcycles is brand-based. In Marketing Mix Of Kawasaki Motorcycles, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Kawasaki Motorcycles Marketing Mix. Below is the detailed Marketing Mix Of Kawasaki Motorcycles.
Let’s talk about Kawasaki Motorcycles Marketing Mix.
Kawasaki Motorcycles Main Competitors
- Honda Motor Company
- Bajaj Auto Limited
- Harley Davidson
- Hero MotoCorp
- Television Motor Company
Kawasaki Motorcycles’ official website: www.kawasaki.com
Product in the Kawasaki Motorcycles Marketing Mix:
Kawasaki Motorcycles is one of the most well-known motorcycle brands in the world world. The company began its operations with the production of motorbike engines, and in the year 1954, it launched its first motorcycle called Meihatsu. Later, the company started manufacturing items under its trademarked brand name. Some of the items in the portfolio are listed below:
- Vulcan 1500 Drifter
- Kawasaki Estrella
- Kawasaki 454 LTD
- Kawasaki F1TR
- Super Sherpa
- KMX 200/125
- S2 Mach II 350
- Kawasaki KSR110
- A7 Avenger 350
- A1 Samurai 250
- Eliminator 125
- Kawasaki Ninja ZX-12R
- Ninja 1000
- Ninja 650R
- Ninja 250R
- J300 Special Edition
- Voyager 1700
- Concours 14/1400GTR
Place in the Kawasaki Motorcycles Marketing Mix:
Kawasaki Motorcycles is a well-known world brand that has expanded its influence from Japan to various countries worldwide. In 1960, the company opened its headquarters in Chicago and later founded the American Kawasaki Motorcycle Corporation. Production of Kawasaki Motorcycles takes place at its manufacturing facilities in Thailand, Indonesia, USA, and Japan through the motorcycle and engine divisions from its subsidiary company Kawasaki Heavy Industries. There is a development and research design division located in Michigan. Kawasaki Motorcycles has created an extensive and well-established distribution network to distribute its products globally.
When it first began its journey during its early years in the United States, it entered into discussions with private companies, and later, the company launched its unification distribution channel with the help of Regional sales and dealerships. In the USA, the channels are located in Georgia, Atlanta, New Jersey, Fort Worth, and Texas. There is also an engine production plant situated in Maryville located in Missouri.
Price in the Marketing Mix Of Kawasaki Motorcycles:
The manufacturing process of Kawasaki Motorcycles is a combination of American and Japanese methods. They have provided their customers with the highest quality product, incorporating modern features and cutting-edge technological advancements. Kawasaki provides a comprehensive product line and has kept the pricing of its motorcycles based on the various features.
It has chosen to use the value-based pricing system and maintained the prices of all its products in the line. When compared to products from its rivals, it is the first time that Kawasaki Motorcycles has adopted a premium pricing policy for its premium offerings. It has been an excellent success for the company since its customers realize they are getting something different and unique and are willing to pay more to enjoy this benefit.
Promotions in the Kawasaki Motorcycles Marketing Mix:
Kawasaki Motorcycles is known for high-quality and innovative motorcycles. The company has embraced a variety of promotions to build and keep an excellent image of its brand in the marketplace for consumers. The business provides the fastest and most efficient customer service to impress its customers. The company has also launched various advertising campaigns that are aired through television channels, newspapers, magazines, billboards, and, more recently, via social networks.
As part of their marketing plans, the company rolled out the brand new tagline Intelligent Rebels, which proved to be an important milestone in the history of Kawasaki’s brand. Kawasaki is a regular participant in occasions as well as sports. It has demonstrated its capabilities at a variety of motorcycle races. The first time the brand won was the FIM World Road Racing 125cc Championship, and it was under Dave Simmonds. This led to the development of off-road motorcycles, allowing the brand to win numerous other events.
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