KFC Marketing Mix: One of the best fast food chains in the nation, KFC or Kentucky Fried Chicken, has launched merchandise and a marketing plan that can’t be beaten, except for competitors like Mcdonald’s. KFC is regarded as the most formidable competitor of Microsoft; KFC is rising with leaps and leaps. The marketing strategy of KFC examines its strengths of KFC by highlighting its four Ps.
Marketing Mix Of KFC
Marketing Mix Of KFC is brand-based. In Marketing Mix Of KFC, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing KFC Marketing Mix. Below is the detailed Marketing Mix Of KFC.
Let’s talk about KFC Marketing Mix.
KFC Main Competitors
- POPEYES LOUISIANA KITCHEN
- Chick Fil A
- Burger King
KFC official website: www.kfc.com
Product in the KFC Marketing Mix:
- Streetwise: Veg Snacker, Chicken Snacker, Snack Box, Rizo Rice, Rizo Gravy, Mini Krusher,
- Snacks: Popcorn Chicken, Hit Wings, Boneless chicken strips
- Veggie Selection: Veg Snacker, Veg Zinger, Veg Strip with Salsa
- Toasted Wraps
- Burger: Veg Zinger, Chicken Zinger, Tower Zinger
- Box Meal
- Chicken Delight: Fiery Grilled, Hot and Crispy, Original Recipe
- Bucket Chicken
- Signature side dishes: Corn on the cob Coleslaw, corn on the cob, Fries
- Krusher: Frappe, Iced Mochaccino, Iced Cappuccino
- Desserts: Soft wirl, Choamor, Brownie Sundae
Price in the Marketing Mix Of KFC:
KFC uses the option pricing model and mixes pricing on bundling. The customer can choose to purchase items from the menu and add additional items (Optional price), and there are also combo deals that include various products. Food prices vary from around 25 Rs. to 675 rupees. KFC offers many choices in every category; e.g., in Bucket, you can choose from options with 8pcs, 12pcs, and 12pcs of variety buckets (Hot & Crispy Original Recipe and Chicken Strips).
Place in the KFC Marketing Mix:
KFC first opened its stores in metropolitan areas and Tier I cities. It has slowly moved towards Tier II cities where the purchasing power is rising because of the rapid growth in urbanization. KFC has outlets across all major cities and has surpassed Pizza Hut in service restaurants. In the year 2015, KFC expects to operate 500 stores across India.
Promotions in the KFC Marketing Mix:
KFC is a promotional company that provides additional products to its existing menu, gift vouchers, T-shirts, Kid’s meals, and more. KFC promotes its product through LCDs placed inside its stores that promote its products and create a desire in the minds of consumers. As the nation with the youngest people, India has helped expand KFC and has made it the fastest-growing fast-food restaurant chain in India, overtaking McDonald’s and Pizza Hut.
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