KLM SWOT Analysis – SWOT Analysis of KLM: KLM Royal Dutch Airlines is an airline with a flag that was established in 1919. It has it’s situated within the Netherlands. In the year 2018 KLM will be celebrating 100 years anniversary. anniversary. It was founded in Amsterdam in the Netherlands, the KLM Group has operated worldwide flights throughout the year with a fleet of around 214 aircraft. The airline has around 33,000 employees. The KLM Group has generated about 10 billion euros in revenues in 2018.
KLM Group has about 34.1 million passengers and 6211,000 tons of cargo it is the center part of KLM Group. With its extensive network of around 92 European and 70 international destinations, KLM airlines provide direct connections to major cities and economic centers across the globe. KLM has joined forces in partnership with SkyTeam Alliance and provides more choices to travelers offering a choice of 1063 destinations spread across 173 countries.
Additionally, all of the affiliates Transavia as well as Martinair are components of KLM Group. KLM Group. A major price-cutting force within The Netherlands, Transavia operates flights from Amsterdam, Rotterdam, and Eindhoven. KLM joined forces with Air France in the year 2004 and operates under the concept of one Air French KLM Group which includes which comprises two carriers, as well as three primary areas of operation Passengers, Engineering & Maintenance, and the Airfreight Industry.
Through its partnership with Air France, KLM has an important position as a major player in the European air transport industry.
In this post, let’s look at what we call the SWOT analysis of KLM.
KLM fun facts: All KLM aircraft have a name (Cityhopper excluded), alongside their aircraft registration number. Our A330s are named after famous city squares; our first A330 was named after De Dam in Amsterdam. The Boeing 737s are named after birds, 747s after famous cities and the 787s after flowers.
About KLM – SWOT analysis of KLM
Company: Air France–KLM
CEO: Pieter Elbers
Founder: Albert Plesman
Year founded: 7 October 1919, The Hague, Netherlands
Headquarters: Haarlemmermeer, Netherlands
Annual Revenue: Euro€11.08 billion
Profit | Net income: Euro€875 million
Number of employees: 35,410
Products & Services: Passenger transportation | Catering services | Cargo services | Maintenance and repair
Competitors: Air India | LOT Polish Airlines | Tunisair | Air France | Kenya Airways | Austrian Airlines | British Airways | Air New Zealand
SWOT analysis of KLM – KLM SWOT analysis
SWOT Analysis Of KLM is brand-based. SWOT Analysis of KLM evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing KLM’s SWOT Analysis. Below is the detailed SWOT Analysis of KLM.
Let’s talk about KLM’s SWOT assessment.
Strengths of KLM – KLM SWOT analysis
- KLM Network, as well as Alliances: KLM Network and Alliances KLM, has a great partnership strategy through three primary elements. Its first is its involvement in the joint partnership together with Air France, Alitalia, and Delta Air Lines. The second is the association that it has with Ukraine International Airlines, Kenya Airways, Chinese Southern Airlines, China Eastern Airlines, and Xiamen Airlines. It is also the wide range of codeshares across every continent.
- An Image of Strength with customers: KLM has a strong image among customers KLM has a solid and positive image with its customers.
- Code-Sharing Agreement: KLM has a code-sharing agreement with several airlines.
- KLM Group: It was established in Amsterdam The KLM Group has operated worldwide flights throughout the year 2018, with around 21 aircraft. The airline company employs around 33,000 employees. The KLM Group has generated about 10 billion euros of revenue in 2018. KLM Group has about 34.1 million passengers and 6211,000 tons of cargo which is the core of KLM Group.
- The Vast Netz: KLM has a huge network of around 92 European and 70 international destinations, KLM airlines provide direct connections to major cities as well as economic centers across the globe.
- The merger of Air France: KLM joined forces together with Air France during the year 2004 and is now more effective. It operates under the concept of one AIR the FRANCE KLM Group, two airlines as well as three major areas as Passengers, Engineering & Maintenance, and the Airfreight Industry. With its partnership together with Air France, KLM has an important role to play in Europe. European air transport industry.
- Entry into Cargo Business: KLM has entered the cargo industry, which generates enormous business revenue.
- Employees: The airline is pleased to have over 35,000 employees working for the airline.
- High Brand: Recall KLM has a good reputation for branding and advertising, due to that, it has elevated its mark on the top of brand recall.
- KLM AirCare: KLM has started an initiative for children with limited resources named KLM AirCare. This has helped them increase their visibility and maintain a positive image of their brand.
Weaknesses of KLM – SWOT Analysis Of KLM
- Intense competition: Intense Competition KLM appears to be a formidable competitor against other airlines. Due to this, there is an insignificant part of the market expansion for KLM.
- Accidents: Numerous previous incidents and accidents are hugely damaging to the image of the brand.
- US Market: The airline is facing a difficult time operating in the US Market.
Opportunities of KLM – KLM SWOT analysis
- Expansion of low-cost carrier Segment: The company KLM believes there are a lot of opportunities for growth in this low-cost segment. Therefore, growing its operations in this sector offers many opportunities for the airline.
- Efficiency Aircraft: More efficient aircraft in advancement from Airbus and Boeing Boeing or Airbus can provide increased capacity for passengers and may reduce the cost per seat.
- Sustainability Growth Opportunity: Opportunities for Sustainable Growth KLM believes there is a great chance to expand its network to include more destinations. It could help gain access to markets which will improve the quality that its networks offer.
Threats of KLM – SWOT analysis of KLM
- Strong competitors: Strong Competitors KLM is aware of a variety of competition in the market. Bailouts by the government for competitors can be a way to lead the airline into unfair competition. The interference of the government in any particular issue consolidation poses a serious risk to the operation that the airlines.
- available for Local Airlines: The existence of a variety of local airlines that can accommodate travelers traveling for short distances is a risk for the airline. This could impact KLM’s revenue and business.
- Taxes fluctuating: If there is a rise in environmental issues this could result in increased taxes. This could affect the profits of the airline.
Overview Template of KLM SWOT analysis
From the analysis and research, it is clear that AF/KL is in a strong position in Europe with more strengths than weaknesses. However, the threats are pertinent as well. There is evidence from an analysis of their accounts that this is not faring well as they made a loss in the first quarters of 2017 and 2018, although they did catch up by the end of the financial years.
This is the SWOT analysis of KLM. Please let us know if you have additional suggestions to add.
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