Larsen And Toubro Marketing Mix

Larsen And Toubro Marketing Mix: Larsen And Toubro are often called L & T and are of Indian origins. This conglomerate has ties with various industries, including real estate, electronic construction equipment, and heavy machines shipping, power, and financial service. It was founded in 1938 by refugees Danish engineer Soren Kristian Andersen and Henning Holck-Larsen, along with an Indian financier.

Marketing Mix Of Larsen And Toubro

Marketing Mix Of Larsen And Toubro is brand-based. In Marketing Mix Of Larsen And Toubro, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Larsen And Toubro Marketing Mix. Below is the detailed Marketing Mix Of Larsen And Toubro.

Let’s talk about Larsen And Toubro Marketing Mix.

Larsen And Toubro Main Competitors

  • Lanco Infratech
  • Gammon India
  • Sundaram Fasteners
  • Hindalco
  • Bechtel
  • ABB Ltd

Larsen And Toubro’s official website:

Product in the Larsen And Toubro Marketing Mix:

Larsen And Toubro Marketing Mix

Larsen and Toubro are one of the most respected and largest companies in India’s private sector. India. It has remained a top performer in various business enterprises due to its pursuit of high-quality products and excellent services. It offers a diverse portfolio of products that include:

  • Material and Metallurgical Handling
  • Digital Solutions and IT Consulting
  • Valves
  • Mining Machinery and Construction
  • Equipment for Mining and Construction


  • Infrastructure
  • Transportation
  • Factories and Buildings
  • Heavy-Civil Infrastructure
  • Renewable Energy
  • Water-and-Effluent Treatment
  • Power Transmission

Automation and Electrical

  • Meters
  • Relays
  • Automation Systems and Products
  • Compact Substation
  • Marine Solutions
  • Low-Voltage and Medium-Voltage Systems
  • Control and Automation
  • Marinated Products
  • Low-Voltage and Medium-Voltage Products


  • Onshore
  • Offshore
  • Engineering Services
  • Modular Fabrication
  • Construction services


  • Customized Hydraulic-Systems
  • Radial Piston-Pumps
  • Low-Speed High-Torque Motors
  • Rotary Joints
  • Hydraulic Cylinders

Heavy Engineering

  • Aerospace and Defence
  • Nuclear-Power-Plant
  • Process Plant
  • Critical Piping


  • Gas-Based and Coal-Based Power Plants


  • New Construction in the field of Commercial and Defence Shipbuilding
  • Ship Conversions, Refits, and Repairs

Rubber Processing Machinery

  • Hydraulic and Mechanical Tyre-Curing Presses
  • Tube curing Presses and Bladder

Power Development Limited

  • Hydro and Thermal Power Projects

Technology Services

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  • Medical Devices
  • Industrial Products
  • Consulting Services
  • Management
  • Power Electronics

Place in the Larsen And Toubro Marketing Mix:

Larsen and Toubro is a multinational company with its head office in Mumbai, located in Maharashtra. The company was founded in Bombay and then, after Independence, opened offices in Kolkata, New Delhi, and Chennai. Larsen and Toubro have expanded their reach to various countries like Australia, Bhutan, Jordan, Maldives, Iraq, Kenya, Germany, Algeria, Sudan, West Indies, and Nepal.

It operates in twenty zones across South-East Asia, the Middle East, Russia, East Asia, and CIS countries. There are also joint ventures with companies from Japan as well as Malaysia. Larsen and Toubro have an extensive supply chain that assists with its global operations by managing its factories, projects, and offices located in India and abroad. Other offices have been opened within the UAE in addition to China. Numerous manufacturing facilities of the company are situated across the globe.

Price in the Marketing Mix Of Larsen And Toubro:

Larsen And Toubro Marketing Mix

The diverse product portfolio has been instrumental in achieving higher profits for the business. In the company’s financial year 2015-16, Larsen and Toubro declared its estimates of revenues at 102,631.69 crores, with an operating profit of 5,537.99 million rupees. The company has a variety of business interests and has adopted an equitable pricing policy for these interests.

Larsen and Toubro are looking to expand into additional markets but have maintained an approach to pricing penetration. The company also faces a lot of competition from other companies, and to keep the loyalty of its customers, they have adopted a competitive pricing strategy. This can help thwart the efforts of competitors keen on taking away customers.

Promotions in the Larsen And Toubro Marketing Mix:

Larsen and Toubro have been recipients of numerous awards to recognize their work. In 1997, the Rajiv Gandhi National Quality Award was presented to the Bengaluru Works Division and, in the year 2013, the Golden Peacock National Quality Award 2012 for L & T Power. According to Newsweek, L&T was ranked fourth in 2012 in its list of global leaders of industrial sectors for being green-friendly. The company has implemented an aggressive marketing strategy because it knows the power of advertising on the consumer’s mindset. Ad campaigns are advertised through magazines, television newspapers, billboards, newspapers, and social media to get maximum exposure to the brand.

This is the Marketing Mix Of Larsen And Toubro. Please let us know if you have additional suggestions to add.

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