Louis Philippe Marketing Mix: Louis Philippe is associated with Lifestyle and Retail Industry and sells clothing and accessories. It is a subsidiary of the owner company Madura fashion and lifestyle, part of its subsidiary business Aditya Birla Group. Louis Philippe is an Indian brand that was established in 1989. It has a share of around 20 percent of the market share in the shirt industry in India because of its top-of-the-line products.
Marketing Mix Of Louis Philippe
Marketing Mix Of Louis Philippe is brand-based. In Marketing Mix Of Louis Philippe, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Louis Philippe Marketing Mix. Below is the detailed Marketing Mix Of Louis Philippe.
Let’s talk about Louis Philippe Marketing Mix.
Louis Philippe Main Competitors
- Reid and Taylor
Louis Philippe’s official website: louisphilippe.abfrl.in
Product in the Louis Philippe Marketing Mix:
Louis Philippe became an undisputed leading brand in the formal wear categories for men, which includes formal and semi-formal wear. It offers a wide selection of terracotta, silk, and soft cotton garments, which have been dominant in the Indian market for the consumer. The shirts are made with international quality trims and threads, including imported buttons and imported interlining.
Louis Philippe is a supplier and producer of a premium collection of clothing that blends styles and fabrics designed to reflect the current trends in the local market. The brand has broadened its range of products in recent years to include the LP LUXURY collection, which consists of a variety of designer wear and LP Formal and LP to suit any occasion. It produces products for males who want comfort and luxury, and the range includes
Shoes from sizes 6 to 11.
- Party Wear
- Business Casual
- Leisure Sport
- Combo Packs
- Time wear of various forms and colors
Place in the Louis Philippe Marketing Mix:
Louis Philippe has spread its presence across all of India, And its merchandise is sold across a number of international countries. Its products can be purchased in over thirty-five cities and twenty states, including Rajkot, Ahmedabad, Delhi, Chandigarh, Mysore, Bangalore, Chennai, Amritsar, Mumbai, Pune, Kolkata, and Durgapur. There are more than 100 and 19 personal outlets to market its products to the retail market.
Louis Philippe is also taking assistance from the distribution channel of its firm Madura Fashion & Lifestyle to promote its products. It has a wide network comprising over a thousand franchisees and exclusive outlets, as well as 2 000 multi-brand premium trade outlets in and outside India. Its products are readily accessible to consumers in places such as hypermarkets, malls, supermarkets, as well as at convenience stores.
Price in the Marketing Mix Of Louis Philippe:
Louis Philippe is a premium brand that offers top-quality products for its clients. It represents status, elegance, class, and a style that reflects luxury and elegance. The brand targets the upper-middle and upper-class people of the urban segment as their target market since they are open to buying according to prices.
If you’re a fashion-conscious consumer seeking an innovative and fashionable look, Louis Philippe has adopted premium and premium pricing strategies. Its pricing efforts have succeeded because the customers it targets are willing to associate with the brand’s premium status due to its reputation and quality in the market, regardless of its high price. It has also implemented a promotional strategy that offers incentives, such as periodic promotions, to keep the loyalty of its customer base.
Promotions in the Louis Philippe Marketing Mix:
Louis Philippe is a widely well-known brand, and its effective marketing strategy has assisted in securing its current spot among the top shirt brands in the Indian market. The company has concentrated on advertising campaigns that portray its brand as one with its image. It provides periodic promotions to expand its customer base.
Louis Philippe products are advertised through print, electronic and social media, including billboards, television, newspapers, magazines, Twitter, YouTube, and Facebook. The brand has adopted new branding strategies to boost its recognition in the market by affiliating it with various occasions and sports. It has signed an agreement with the Professional Golf Tour of India to create the Louis Philippe cup for Golf.
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