Marketing Strategy of Google – Google Marketing Strategy: Google, the name that is well-known to people across the globe, has its headquarters in Mountain View, California. It has offices in 70+ cities in around 40 different countries around the world making a difference in the world of digital. The American multinational started its well-known Google Doodle campaign for honoring prominent personalities or events in 2000.
Startups – startups represent the next generation of economic growth and growth in an economic system. by providing IT-enabled services, whether it’s Google Adwords or Blog or Google analytics Google offers startups a platform on which to connect, grow and take action.
Did You Know About Google?
Company : Google
CEO: Sundar Pichai
Founder: Larry Page | Sergey Brin
Year founded: September 4, 1998, Menlo Park, CA
Headquarters: Mountain View, California, United States
Annual Revenue: 181.69 billion US dollars
Profit | Net income: $34.34 billion US dollars
Products & Services: Services include, but are not limited to, Gmail, Google Contacts, Google Calendar, Google Docs Editors, Google Sites, Google Meet, Google Chat, Google Cloud Search, and more.
Competitors in Search: Bing | DuckDuckGo| Boardreader | BrandMentions | CC Search | WolframAlpha | Quantcast | Crunchbase. | Microsoft
Google Fun Fact: On Sept. 15, 1997, over the BackRub title, Page and Brin registered the domain name of their mushrooming project as Google, a twist on “googol,” a mathematical term represented by the numeral one followed by 100 zeros. The name hinted at the seemingly infinite amount of data the brainy pair code their fledgling search engine to mine, make sense of and deliver. Many wondered if Google is a misspelling of Googol.
Google Marketing Strategy – Segmentation, Targeting, Positioning
Google segments its products and services on the basis of demographics, and geographical and psychographic variables to satisfy the increasing demands of the tech market.
The technology and IT sector is such a broad sector that it is regulated by a variety of national and international organizations, so a one-targeted method will not be effective.
Google place itself on the basis of the value-based positioning approach as their service that makes people’s lives individual easy for businesses or individuals to increase their growth.
Google Mission Statement
“Organise the world’s information and make it universally accessible and useful.”
Google Vision Statement
“to provide access to the world’s information in one click.
“Do the right thing”.
Google Marketing Strategy – Competitive Advantage
Its unique work culture has assisted the company to create a unique image and image within the IT sector. Because of this, it’s capable of attracting top talent from all over the world. In Fortune magazine’s list of the best firms to work for, Google is ranked 1st in 2007 2008, and 2012, while in other years, it is among the top 100 companies.
With such a broad range of its product range, Google has dominated the market via its web services offerings and Adwords, as well as other business solutions.
Its most renowned Google web search engine is the one in which Google is dominating the market in every area of technology, information, and technological innovation.
Google Marketing Strategy – BCG Matrix
Google offers a variety of products and services that are transforming how people communicate across the world. The services it offers for Web Mobile Business, Home, and office are a hit since they are the primary verticals in which Google is known for providing top-quality services. When it comes to business services, Adwords, and SEO is starred in BCG’s matrix.
Services in social networks and media are a matter of debate because these sectors are in a tough battle with other players on the market. There are local players that are offering competitors, while some MNCs makes it difficult for Google to stay afloat.
Google Marketing Strategy – Distribution Strategy
Google provides its services via an internet channel and 70+ corporate offices located in various regions of the globe. The company is making its services available as a standard application for its Google Android operating system.
Google Marketing Strategy – Brand equity
Google as a company needs no introductions. It has been the pioneer of internet-based communication throughout the world and has transformed how people interact. Its awe-inspiring Android operating system for smartphones and tablets has assisted the company to grow its businesses.
Additionally is the working environment at Google is among the most creative and innovative and positive word of mouth has assisted the company by creating a high TOMA. It has altered the corporate image i.e. logo. The new logo was designed to help make Google more user-friendly and accessible for users
Google Marketing Strategy – Competitive Analysis
Handling this huge portfolio of products has assisted the company to become an industry leader in technology that is transforming the lives of millions of people across the globe. It’s ahead of its rivals in the race to dominate the web with the search engine it has developed, Mobile OS (Android), and browser. As technology advances and the rise in literacy, it is expected to see significant potential and growth for tech companies such as Google in the developing world where technology is transforming the lives of its inhabitants.
Google Marketing Strategy – Market Analysis
The entire IT business is based on an outsourcing formula, it became difficult for IT companies to compete, particularly when buyers are able to bargain because of the dominance of big companies in the market.
Google Marketing Strategy – Customer Analysis
The tech giant offers products and services that are appreciated by individuals of various generations who have an interest in the latest technological advancements. Additionally, it offers B2B services that are referred to as Enterprise Solutions.
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