Marketing Strategy of P & G – P & G Marketing Strategy: The Procter & Gamble Company provides branded consumer packaged goods to consumers in North and Latin America, Europe, the Asia Pacific, Greater China, India, the Middle East, and Africa. It operates in five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers conditioners, shampoos, styling aids, and treatments; antiperspirants and deodorants, personal cleansing, and skin care products under the Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, and SK-II brands. With more than 10 product categories that include greater than sixty brand names, Procter & Gamble often referred to in the industry as P & G has emerged as a major player in developed nations, accounting for 65% of net revenue. It currently operates within six business segments, which can be further classified as corporate and retail.
P & G At A Glance – Marketing Strategy of P & G
Company: The Procter & Gamble Company
CEO: David S. Taylor
Founder: William Procter | James Gamble
Year founded: 31 October 1837, Cincinnati, Ohio, United States
Headquarters: Cincinnati, Ohio, United States
Annual Revenue: US$76.12 Billion
Profit | Net income: US$17.7 Billion
Number of employees: 101,000
Products & Services: Baby Care | Fabric Care | Feminine Care | Grooming | Hair Care | Home Care | Oral Care | Personal Health Care
P & G Competitors
Competitors: Ador Multiproduct Ltd. | Bajaj Consumer Care Ltd. | Colgate-Palmolive (India) Ltd. COLIN. | Dabur India Ltd. DABIND. | Emami Ltd.| Gillette India Ltd. | Godrej Consumer Products Ltd. | Church and Dwight | HUL | Johnson & Johnson | Henkel
P & G Fun Facts: In the 1930s P&G buys overseas assets in the Philippine Manufacturing Company.
Marketing Strategy of P & G
P & G’s Marketing Strategy covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. So what is the Marketing Strategy of P & G? Let us discuss.
Segmentation, Targeting, Positioning – P & G Marketing Strategy
As with every other FMCG firm, Procter & Gamble uses an array of demographic, geographic, and psychographic segmentation variables.
Differentiation targeting strategy is employed by P & G to make the specific product available to the customer.
The value and product-based position are utilized in P & G to create the ideal set of visual stimulation in the mind of the customer.
P & G Mission Statement
“Be, and be recognized as the best consumer products and services company globally”
P & G Vision Statement
“Inclusion of diversified community through co-creation of values”
P & G Tagline
“Touching lives, improving life”
Competitive Advantage – Marketing Strategy of P & G
A robust range of products: Procter & Gamble has a solid presence in many brands in each category like grooming products, healthcare products, fabrics care, Beauty products for home care, and baby and family care products.
market presence: P & G currently sells its products in over 180 countries, through its completely own business unit and joint ventures. With such a large market presence, the company’s distribution system has proved successful in making its products accessible to the remotest regions of the world.
BCG Matrix – P & G Marketing Strategy
Being present in five segments of the business, with big SKUs (stock-keeping units) helps the company in staying ahead of its competition.
Its grooming and fabric and home care, as well as cosmetics that are featured in the BCG matrix and the two other i.e. baby and family business segments, are not clear on the BCG matrix.
Distribution Strategy – Marketing Strategy of P & G
Controlling the supply channel using its own resources or via a third party has allowed the company makes its products accessible to the market. P & G is investing in building a more flexible, agile, and speedier distribution channel in order to better align its inventory control system to those of its channel partners. It sells its products on the market via retailers, distributors, resellers, e-commerce sites, and more.
Brand equity – P & G Marketing Strategy
Through CSR initiatives, advertisements, or word of word, P & G has succeeded in generating awareness of its customers around the world. Engaging with customers in their first second moment of reality i.e. when they search for a particular product and another moment in truth i.e. when the consumer utilizes the product has assisted the business in creating product according to the needs of the market.
Competitive Analysis – P & G Marketing Strategy
P & G is facing challenges across the world from companies that offer similar offerings, as well as a myriad of private-label competitors impact its business. The most important factors in which firms in this sector compete include quality distribution network reach as well as product range SKU, and other factors.
Market Analysis – Marketing Strategy of P & G
Companies operating in the FMCG sector are faced with fierce competition from national, local as well as multinational players. This sector is also prone to various risks including the government’s regulations, natural catastrophes, supply & demand as well as risks associated with the stakeholder of the business that could influence the way your company operates.
Customer Analysis – P & G Marketing Strategy
P & G’s customers P & G is Pop & Moms store including drug stores supermarket chains, departmental stores distributors, and e-commerce businesses. P& G works collaboratively with their customers in order to improve and enhance their customer experience.
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