Marketing Strategy of Pizza Hut – Pizza Hut Marketing Strategy: For more than 60 years, Pizza Hut has been slinging hot, cheesy pies to hungry consumers all over the world. (There are more than 16,000 locations worldwide.) Whether you’re a meat-lover or vegetarian, here are 15 things you should know about the popular pizza chain. Pizza Hut is an American Multinational food chain that has gained huge acceptance and is expanding accordingly for a decade. They are always bustling with the right crowd, positive vibes, and delicious food. It’s as good as it gets. You simply can’t say no to pizza if you are craving one.
Pizza Hut At A Glance – Marketing Strategy of Pizza Hut
CEO: Aaron Powell
Founder: Dan Carney | Frank Carney
Year founded: 15 June 1958, Wichita, Kansas, United States
Headquarters: Plano, Texas, United States
Annual Revenue: US$1.8 billion
Profit | Net income: US$334 million
Number of employees: 300,000
Products & Services: Pizzas | Hand-tossed pizzas | Pan Pizzas | BBQ pizzas | DIY gluten free pizzas | Garlic breads | Breadsticks | Cheese sticks | Cold and hot beverages
Pizza Hut Competitors
Competitors: KFC | McDonald’s | Dominos | Subway | Johns Pizza | Smokin Joes Pizza | Taco Bell | Burger King
Pizza Hut Fun Facts: In 1999, Pizza Hut wanted to advertise by using a laser to have its logo appear on the moon. However, they have to drop the idea after learning that the logo had to be as big as Texas to be visible from Earth. Had they gone through with it, the giant laser would’ve cost them millions of dollars.
Marketing Strategy of Pizza Hut
Pizza Hut’s Marketing Strategy covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. So what is the Marketing Strategy of Pizza Hut? Let us discuss.
Segmentation, Targeting, Positioning – Pizza Hut Marketing Strategy
Pizza Hut uses a mix of geographic as well as psychographic segmentation variables to create its products available in markets across the marketplace.
The world’s most famous Pizza brand employs a non-differenced targeting method to create the products and services based on the preferences of customers.
It utilizes the value-based position approach to build a lasting image that is etched in the minds of consumers.
Pizza Hut Mission Statement
Pizza Hut Vision Statement
Pizza Hut Tagline
“Your Favourites. Your Pizza Hut”
Competitive Advantage – Marketing Strategy of Pizza Hut
A stronghold within the Pizza market, with its huge range of menu items as well as their variations, is helping the company to be competitive ahead of its competition.
The developing market is the ones that will drive future growth of businesses and Pizza Hut’s biggest strength is its emphasis on creating business and driving expansion from emerging markets.
A stable and solid parent firm: Yum Brands which is the parent company of Pizza Hut and has KFC and Teco Bell brands within its branding portfolio is aiding Pizza Hut in exploiting the potential of its resources and networks to support the development of the business.
BCG Matrix – Pizza Hut Marketing Strategy
With this wide range of choices that are available in the Pizza segment, Pizza Hut is ruling the market.
Pizza Hut’s products Pizza Hut are the mainstay of BCG’s matrix. BCG’s matrix.
Distribution Strategy – Marketing Strategy of Pizza Hut
Pizza Hut is the world’s largest casual dining chain with more than 13000 restaurants in 100 countries. In India the country of India, Pizza Hut has more than 140 dining restaurants that have seating and take-away facilities in 38 cities.
Brand equity – Pizza Hut Marketing Strategy
Casual dining offered by Pizza Hut is recognized by Brand Equity which awarded it the title of ‘Most Trusted Food Brand’ for a period of six years in consecutive years. With more than 50,000 customers every day throughout the nation in a place as diverse as India, Pizza Hut has become the ideal place to have a celebration.
Competitive Analysis – Pizza Hut Marketing Strategy
Domestic and international businesses like Dominos, Papa Jones, Toppers, Greco, etc. taking over the other’s market share. The pizza industry is saturated with many pizza chains, however Pizza Hut with its online discounts, specials, and prompt delivery has been able to keep its top position in the majority of the countries that it operates.
Market Analysis – Marketing Strategy of Pizza Hut
Due to the existence of a variety of fast food choices and the availability of various fast food options, it’s difficult for Pizza restaurants to expand the number of customers they serve and simultaneously increase their market share. In countries that are developing it’s difficult for companies such as Pizza Hut to increase the market size due to a variety of factors such as low per capita income, the level of poverty or literacy level, and level of living.
Pizza Hut stores are strategically placed to meet the requirements of vast areas of the localities nearby in order to keep the cost of infrastructure low. Additionally, promoting sales on the internet channel by offering discounts is aiding the business in meeting its
- Improve the level of satisfaction with the customer with ease of use.
- Control of costs
Customer Analysis – Pizza Hut Marketing Strategy
Customers from Pizza Hut vary geographically across the globe. In developed nations like the US, UK, etc. the consumers come of different ages. In developing countries such as India, most customers are younger people with a range of 20-40 years.
This is the Marketing Strategy of Pizza Hut. Please let us know if you have additional suggestions to add.
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