Merrill Lynch Marketing Mix: The name Merrill Lynch commonly refers to Merrill Lynch Wealth Management. It has been an affiliate of the leading firm Bank of America since the year 2009, which was the 9th of January. Merrill Lynch is associated with financial services and engages in a division related to the management of wealth for its parent company. It was established in 1914 under the name Merrill Lynch & Company, Inc and was a publicly traded corporation before the purchase and merger.
Marketing Mix Of Merrill Lynch
Marketing Mix Of Merrill Lynch is brand-based. In Marketing Mix Of Merrill Lynch, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Merrill Lynch Marketing Mix. Below is the detailed Marketing Mix Of Merrill Lynch.
Let’s talk about Merrill Lynch Marketing Mix.
Merrill Lynch Main Competitors
- Goldman Sachs
- Morgan Stanley
Merrill Lynch’s official website: www.ml.com
Product in the Merrill Lynch Marketing Mix:
Merrill Lynch is the parent company’s wealth management and investment banking department. It is among the biggest brokerage companies globally, with more than 2.2 trillion dollars of client assets.
Merrill Lynch has deep resources, a vast pool of investment options, and a worldwide reach allowing it to provide unbeatable advice and financial services. It serves clients in the domestic and international markets and offers them the full spectrum of products and services. The diverse product range includes the following:
- Risk Management
- Finance Management
- Asset Management
- Investment Advisory
- Investment Management
- Financial Planning
- Selling and Trading Activities
- Deals in Currencies
- Dealings in Derivatives
- Distribution of Fixed Income and Currency
- Distribution of Commodity and Equity Products
- Offers Custody, Settlement, and Clearing Services
- Assists in raising capital via the private placement of equity credit syndication, and associated securities
- Advice Services on mergers, acquisitions and valuations, and restructurings
- Corporate Audit
- Dealings in Securities
- IT Audit
- Small Business Banking
- Corporate Banking
- Quantitative Financial Analysis
- Research Insights and Trading
- Capital Raising
- End-to-end Technology Solutions
Place in the Merrill Lynch Marketing Mix:
Merrill Lynch is of American origin and has its head office in New York City in the United States. It has been involved in the financial and banking sector for an extended period in Africa, the Middle East, Asia, and Europe. It can provide services to customers from India, Argentina, France, Germany, Australia, Japan, China, Indonesia, Singapore, Thailand, Malaysia, and Korea.
\It has a robust network that includes more than 15 thousand agents and seven hundred offices associated with the firm, spread across thirty cities in the world. Merrill Lynch has taken the help of the distribution system from its leading company Bank of America, and, with the use of Bank of America, can operate efficiently. It is assisted in its endeavor by a staff of well-trained and skilled employees for direct and indirect customer interactions.
Price in the Marketing Mix Of Merrill Lynch:
Merrill Lynch believes in developing an enduring relationship with its clients using its advanced global resources. It caters to corporations of all sizes, small and middle-market businesses, government clients, and private clients who benefit from worldwide experience and local expertise. Merrill Lynch is committed to providing the highest quality service to its clients by integrating all of its assets and capabilities.
It’s looking to create an effective pricing strategy that is profitable for its clients and its business. Merrill Lynch has adopted a variable pricing policy based on value and a specific client’s needs and requirements. The company’s pricing policy is designed to meet the needs of each individual and is unique for each customer. The company strives to maintain the balance, offering deals at fair and reasonable prices.
Promotions in the Merrill Lynch Marketing Mix:
Merrill Lynch realizes that customer relationship is a crucial aspect of its business and has taken measures to keep the existing standards. It has embraced the use of online promotions through content marketing. The company’s website provides pertinent information and regular updates for interested parties. The company also uses traditional advertising methods; however, the principal medium is word of mouth, as one happy client suggests its services to a friend. The corporate parent Bank of America advertises its business with Merrill Lynch through its advertising campaigns using print media such as business and trade publications.
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