Mitsubishi Corp Marketing Strategy – Marketing Strategy of Mitsubishi Corp: Tokyo Japan Mitsubishi Corporation, a conglomerate founded 50 years ago is based in Tokyo. It has more than 68300 employees and is a major player in the global market handling business in more than 90 countries worldwide through its 200+ offices and 1250+ subsidiaries.
It operates in eight strategic business units (SBs), namely, business services, Global environment & infrastructure, Business finance, logistics, development, and energy.
Mitsubishi Corp At A Glance – Marketing Strategy of Mitsubishi Corp
Company : The Mitsubishi Group
CEO: Takehiko Kakiuchi
Founder: Iwasaki Yatarō
Year founded: 1870
Headquarters: Chiyoda City, Tokyo, Japan
Annual Revenue: Yen¥57.4 billion
Profit | Net income: Yen¥5.1 billion
Number of employees : 86,098
Products & Services: Automobiles | Commercial Vehicles | Financial Services | Automobile Repair | Automotive
Mitsubishi Corp Competitors
Mitsubishi Corp Fun Facts: Jackie Chan is Mitsubishi’s number one fan! For the past 20 years, Mitsubishi has been in partnership with the martial arts expert. He has made it a point to utilize only Mitsubishi vehicles in his cinema.
Marketing Strategy of Mitsubishi Corp
Mitsubishi Corp’s Marketing Strategy covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. So what is the Marketing Strategy of Mitsubishi Corp? Let us discuss.
Segmentation, Targeting, Positioning – Mitsubishi Corp Marketing Strategy
To segment the market and meet the changing needs, Mitsubishi uses behavior and psychographic segments. Before deciding whether to segment premium populations or value-based segments, Mitsubishi considers a variety of characteristics.
Targeting The company selects the segments to whom they wish to sell specific products and services. Mitsubishi employs a differentiated targeting strategy.
Mitsubishi uses a user benefit-based positioning strategy to establish itself as a trusted and customer-friendly conglomerate. Mitsubishi is a prominent player in B2B, more than B2C. It needs to highlight the benefits of its products.
Mitsubishi Corp Mission Statement
“To provide utmost driving pleasure and safety for valued customers and community”
Mitsubishi Corp Vision Statement
“Evolving business model from investing to managing”
Mitsubishi Corp Tagline
Competitive Advantage – Marketing Strategy of Mitsubishi Corp
Strategic partnerships and alliances: The company sells its products and services worldwide through its strategic alliances and partnerships. To serve emerging markets, 813 subsidiaries and 443 affiliates work together.
Broad Portfolio: Having so many products and services allowed the company to maximize its resources to meet the increasing demands of customers.
Strong Hold in parent country: About 52% of total revenue comes from the company’s home location, i.e. Japan and the rest of the emerging markets. Strongholds in the home area help the company to build capabilities beyond the borders that are promising. This allows the company to expand its reach into other countries.
BCG Matrix – Mitsubishi Corp Marketing Strategy
It is the business verticals, global environmental & infrastructure, metals, machinery, and living essentials that are the BCG matrix’s stars, while other businesses like industrial finance, logistics and development, energy, and chemicals are questionable in the BCG matrix.
Distribution Strategy – Marketing Strategy of Mitsubishi Corp
It collaborates closely with its affiliates, subsidiaries, and other stakeholders to efficiently deliver MTO (made-to-order) products and services to customers. Combining the products and services allows the company to reach the distribution level where it can offer attractive packages at a reasonable price.
Brand equity – Mitsubishi Corp Marketing Strategy
The Mitsubishi corp. has a market capitalization of $27.7 Billion (as of May 2016). It was ranked 136 on the Fortune 2000 brands.
Competitive Analysis – Mitsubishi Corp Marketing Strategy
The competition is growing day by day. The company’s integrated solution, and broad product and service offerings ensure customer retention. This allows the company to bundle its offerings and increase its organic sales. Mitsui & co., Ltd, Tochu Corporation, and Marubeni Corporation are some of its competitors in different product segments. They offer products and services from various sectors and compete with companies such as Suzuki, Honda, Hyundai, etc. In the automotive segment.
Market Analysis – Marketing Strategy of Mitsubishi Corp
As a conglomerate, the Company operates in many product categories and is currently facing numerous bottlenecks, such as rising labor costs, automation in the industry, regulatory issues and changing lifestyle patterns, and the lifecycle of technological products.
Customer Analysis – Mitsubishi Corp Marketing Strategy
Mitsubishi Corp.’s customers include distributors, resellers, retail customers, and government organizations. Depending on the products or services provided, customers can also be small businesses and multinational corporations.
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