Mobil Marketing Mix: Socony-Vacuum Oil Company is commonly known as Mobil, and in 1999, it merged with Exxon to create a parent company named ExxonMobil. Mobil is an essential part of the parent company, operating with its trademark name. It has American origin and is connected with the oil and gas industry.
Marketing Mix Of Mobil
Marketing Mix Of Mobil is brand-based. In Marketing Mix Of Mobil, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Mobil Marketing Mix. Below is the detailed Marketing Mix Of Mobil.
Let’s talk about Mobil Marketing Mix.
Mobil Main Competitors
- Royal Dutch Shell
- Chevron Corporation
Mobil official website: www.mobil.com
Product in the Mobil Marketing Mix:
Mobil operates its activities under the ExxonMobil Lubricants, Fuels, and Speciality Divisions. It offers a broad and varied selection of aviation, marine industrial, automotive, and other Lubricants. It is utilized for Mobil service stations and includes products such as aviation fuel, marine fuel, heating oil, kerosene gasoline, diesel, and diesel. The company’s current portfolio of product collection comprises the following.
Motor Oils are made and designed to extend the distance. They are available in conventional, high-mileage, and synthetic oils for cars running on gas and diesel.
- Mobil 1
- Mobil Delvac
- Mobil Super
Synthetic grease protects hard-working parts from heat, wear, and rust. It is suitable for pin and chassis point lube, steering linkages, ball joint suspension, and wheel bearings.
- Mobil 1 Synthetic oil
Gear Lubricants: Protects parts that are hard-working and specifically designed to ensure the protection and prolong the lifespan of gears for differentials and the transaxle and rear axle under the most extreme conditions.
- Conventional gear lubes
- Synthetic gear lubes
Fluids for automatic transmissions are available in a variety of kinds to meet specific demands
- MOB 1 Synthetic ATF
- Mobil Type F ATF
- Mobil DEXRON-VI ATF
- Mobil ATF 3309
- Mobil ATF D/M
- Mobil Multi-Vehicle ATF
Oil Filters- Functions as the primary factor in obtaining optimal results from motor oils to prolong the lifespan as well as the efficiency of engines
- MixMobil 1 Motorcycle Oil Filters
- Mobil 1 Extended Performance Oil Filters
Place in the Mobil Marketing Mix:
Mobil is an established American brand; its products are accessible in all parts of the United States. It has also expanded its business to cover a number of international countries, including Cameroon, Egypt, Gabon, Kenya, Tunisia, and Nigeria in Africa, Australia, Bangladesh, Cambodia, India, Indonesia and Hong Kong in Asia-Pacific, Costa Rica, Jamaica, Panama and Puerto Rico in Central America and the Caribbean region. Bulgaria, Denmark, France, Hungary, Greece, and the United Kingdom in Europe, Canada and Mexico in North America, and Argentina in South America.
It is a leading retailer of gasoline that its parent firm sells within Nigeria, New Zealand, Guam, Egypt, Colombia, Australia, and the United States. Following its amalgamation in the merger with Exxon, Mobil has become an oil brand in Europe and is a premium oil sold in Esso Service stations. Mobil has a robust and broad distribution network that aids in ensuring that the product is available to customers through petrol pumps and other outlets.
Price in the Marketing Mix Of Mobil:
Establishing an ongoing cost plan for any business associated with gas and oil is challenging since its prices are constantly changing in the global marketplace. Price is a variable factor and, in large part, can also be affected by the government’s rates in the region. Mobil is required to consider geographical divisions before setting up appropriate price strategies. Mobil has adopted a cost-effective pricing system based on value and is slightly less expensive than the prices established by competitors.
Promotions in the Mobil Marketing Mix:
Mobil is a highly regarded brand with a distinctive logo that features Pegasus, the flying red horse. Mobil has been associated with various sports occasions to build and sustain brand recognition. In the past, Mobil was the top choice for most racing teams. It has signed numerous sponsorship agreements, such as Rusty Wallace’s No.27 car and William’s Formula 1 Team in NASCAR.
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