Monster.Com Marketing Mix: Monster.com has a connection to the job-placement industry and is a services provider. It is linked to the internet because it’s an online search engine for jobs. Monster.com was established in 1994, by the founder Jeff Taylor but in the year 1999, the company was established following it was formed by the amalgamation of the Online Career Center (OCC) and The Monster Board (TMB).
It was incorporated as an affiliate of the parent company, the owner of which is Monster Worldwide Inc. At the end of the fiscal year 2015, it placed in 868 868th spot within the Alexa rankings. Monster.com was acquired from Randstad Holding in 2016 on the 9th of August.
Marketing Mix Of Monster.Com
Marketing Mix Of Monster.Com is brand-based. In Marketing Mix Of Monster.Com, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Monster.Com Marketing Mix. Below is the detailed Marketing Mix Of Monster.Com.
Let’s talk about Monster.Com Marketing Mix.
Monster.Com Main Competitors
Monster.Com official website: www.monster.com
Product in the Monster.Com Marketing Mix:
Monster.com is a job site with two components: B2C and B2B. It was created by job seekers who needed to look for a website that could be used to find jobs with a browser on the internet. Monster was the first to be used as a job database and search engine, as well as job alerts or search agents worldwide.
In addition, the company offers career services, such as Salary Wizard writing resumes, Career Counseling, Removal of Spam-Listings, and a personal-salary Report. Monster.com is recognized for implementing an integrated system that emphasizes relying on its expertise and ingenuity in technology practices and tools to provide easy solutions. The most popular and high-demand jobs are in the Accounting, Engineering, Healthcare, Construction, Human Resources, and IT industries.
Place in the Monster.Com Marketing Mix:
Monster.com is among the most popular websites worldwide and is also the most frequented within the United States. It has earned itself a reputation as a cult site in the world scene. Its headquarters were in Framingham, Massachusetts, but they were relocated from there to Maynard, Massachusetts, in 1998. Presently, the company has its headquarters in Weston within Weston in the United States.
Also read Marketing Mix from ESPN — ESPN Marketing MixMonster.com offers more than one hundred fifty million resumes on its global database, with more than five thousand employees in 36 countries. It has a robust and extensive network spread across many countries, offering various search options using the highest quality of technology, infrastructure, and procedures.
Price in the Marketing Mix Of Monster.Com:
In the final quarter of the 2014 financial year, the estimated revenue of Monster.com was 770 million dollars. It targets people in the middle and lower income brackets of people as its customers. It focuses on middle and lower-income customers. It strives to find jobs that fit its area of residence and capabilities. It is a business website with a large global presence, so earning revenue is fine for this website.
Monster.com is a reputable firm that boasts top-quality services; however, it has established a reasonable price policy. Job seekers don’t have to pay fees for posting job listings or resumes. Actual revenue is derived from employers who browse through the databases and then pay for the posting of jobs. Monster.com earns additional revenue through ads on its site and offers targeted at military employees and students.
Promotions in the Monster.Com Marketing Mix:
Monster.com recognized the power of advertisement and its effect on branding and was actively involved in various occasions, including sports. The company has been advertising every year since 1999, on Super Bowl through Super Bowl XXXVIII. The first advertisement it ran during Super Bowl was named Best of Television 1999 by Time magazine’s list. In 2002, during the US Olympic Team and 2002 Olympic Winter Games, it was the official online career management services partner. Monster.com is a tagline with a catchy description. Right Jobs Right candidate; you’re calling. Monster.com has enacted a separate advertising policy for B2C and B2B components.
Advertising for B2B is being launched in local newspapers and at national levels in the business pages targeting small-sized businesses. It has utilized online ads to specialize websites related to business and human resources via viral marketing, taking part in events and conventions. To achieve this, B2C Monster.com has utilized the power of television and launched weekday ads to reach its targeted viewers. They also have ads in local newspapers and displayed on billboards to get the most visibility for their brand. The company has launched an extensive online campaign for advertising on prominent websites such as MSN.com, ESPN.com, and CNN.com.
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