Myntra.Com Marketing Mix: Myntra.com is closely associated with e-commerce and the fashion industry. It was founded in 2007 by the founders, who were alumni of the Indian Institute for technology. Myntra.com is of Indian origin. It was in 2014, and it merged with another significant e-commerce company Flipkart to compete with the other competitors.
Marketing Mix Of Myntra.Com
Marketing Mix Of Myntra.Com is brand-based. In Marketing Mix Of Myntra.Com, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Myntra.Com Marketing Mix. Below is the detailed Marketing Mix Of Myntra.Com.
Let’s talk about Myntra.Com Marketing Mix.
Myntra.Com Main Competitors
- Reliance Retail
- Aditya Birla Group
- Future Group
Myntra.Com official website: www.myntra.com
Product in the Myntra.Com Marketing Mix:
Myntra.com is an online store that sells the largest selection of items from over 1,000 international or Indian brands. It began its business by implementing a B2B business model but also provided a few personalized products to its clients, such as watches, calendars, mouse pads, mugs, and calendars.
It is currently operating under a B2C business model via its mobile and website application. Its products are geared toward both children and adults and also include
- Topwear – Casual shirts, formal shirts, t-shirts, sweaters, suits, coats, sweatshirts, jackets, kurtas, Kurtis, saris, blouses, dupattas, shawls, jumpsuits, dresses, waistcoats, tunics
- Bottom Wear Shorts, track pants, formal and casual pants shorts, jeans, salwar, jeggings, leggings, capris, skirts, capris, and churidars
- Sportswear and Activewear- T-shirts and swimwear
- Accessories- Smart wearables and watches
- Sports equipment
- Lingerie, sleepwear boxers, loungewear, thermals, trunks, vests, and vests.
- Shoes for casual wear and formal shoes, sports sandals, shoes, and flats
- Cosmetics and personal products shampoo, soaps moisturizer, aftershave lotion, aftershave cream, and face wash
- Trolley and luggage
- Accessories for fashion include belts, Mufflers, wallets, Cufflinks, ties, helmets, and helmets.
- Products for the home and living room such as pillows, bed sheets cover for pillows, curtains, quilts, cushion covers, bathroom towels, table covers and showpieces, wall décor candles, and vase
Place in the Myntra.Com Marketing Mix:
Myntra.com is an Indian company that has a presence spread across more than 9,000 sites in India. The headquarters is in Bengaluru in Karnataka, and regional offices are in Chennai, Mumbai, and New Delhi. The company knows that seamless logistics is crucial since it can determine the success or failure of an e-commerce website. Therefore, Myntra.com is deciding to go with the Hybrid-logistic approach, which will help them be recognized and extend their reach into new areas.
Also, Read Marketing Mix Of Frooti – Frooti Marketing MixThird-party distributors were entrusted to assist the company with their logistics operations. Its extensive and robust distribution network is a reliable supply chain as well as a reliable delivery service to ensure that products arrive at their customers safely and in the time set. The company’s combination with Flipkart has increased its sales channels and allowed it to expand and penetrate additional markets. Besides its online store, Myntra.com also offers personalization to its loyal customers by offering mobile shopping.
Price in the Marketing Mix Of Myntra.Com:
Myntra.com is among the most prominent fashion brands in the web industry. Investors include IDG Ventures, NEA-IndoUS ventures, and Accel Partners. Myntra targets fashion-conscious customer shoppers, online retailers, and those with a moderate income as its market customers. It faces fierce competition from various companies, which has led to the adoption of a price competition method. Myntra.com has maintained its affordable and affordable products to attract customers and grow the size of its percentage of the market. It has also established a promotion policy and offers a range of incentives to attract customers to its site.
Promotions in the Myntra.Com Marketing Mix:
Myntra.com has achieved massive branding recognition thanks to its intense campaigning and impetuous marketing. It has also launched ads featuring catchy taglines, such as Ramp it up and Real Life My Aisa Hota Hai Kya. The ads are displayed on printed, electronic, and social platforms such as television, newspapers, Twitter, Facebook, and its website. Myntra supplied personalized sports uniforms of cricket and football teams such as FIFA, IPL, and Team India as part of its marketing plan.
It has also implemented a variety of schemes, including a sale at the end of the season and discounts and regular offers. Myntra.com recognizes the power of star power, and its relationship with stars such as Lisa Haydon, Ranveer Singh, Kangana Ranaut, and Hrithik Roshan has allowed it to increase its brand awareness within the market for consumers. It has also been the beneficiary of distinctions and awards such as Pride of India in 2009-2010 and Red Herring’s Global 100 winner in 2010.
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