Oberoi Hotels Marketing Mix: Oberoi Hotels are operated by The Oberoi Group and are of Indian origin. The Oberoi Group is connected to the hospitality industry through its involvement in hotels and resorts. The Group was established in the period 1934 by its founder of it, Raj Bahadur Singh Oberoi. It is among the longest-running hotel chains in India and has become an icon.
Marketing Mix Of Oberoi Hotels
Marketing Mix Of Oberoi Hotels is brand-based. In Marketing Mix Of Oberoi Hotels, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Oberoi Hotels Marketing Mix. Below is the detailed Marketing Mix Of Oberoi Hotels.
Let’s talk about Oberoi Hotels Marketing Mix.
Oberoi Hotels Main Competitors
- Le Meridien Group of Hotels
- Taj Resorts and Palaces
- ITC Hotels
- Maurya Sheraton Hotels and Towers
- The ITDC Ashok Group of Hotels
Oberoi Hotels official website: www.oberoihotels.com
Product in the Oberoi Hotels Marketing Mix:
Oberoi Group is one of the most renowned brands in the world and is the operator and owner of more than 30 establishments in luxurious settings as well as two vessels for river cruises. It also provides catering services to a variety of International airlines and runs lounges and restaurants at domestic and international airports.
Oberoi is an essential player in the hospitality industry. It is a firm that focuses on luxury accommodation and top-quality services. The hotel chain has distinctive and distinctive Victorian design, as well as local and ethnic cultures. Oberoi Hotels are at par with international standards when comparing infrastructure, food, facilities, and services. The hotel is fitted with exclusive banquet halls and conference space for corporate and party guests.
Oberoi provides a tranquil environment, a soothing atmosphere, large suites, and comfortable surroundings in rooms that are equipped with amenities such as wooden flooring, TV and DVD player, walk-in closets with a private fax machine, bathroom steam rooms, dressing rooms with separate areas, and a private bar. Oberoi hotels offer facilities and services like 24 hours room service and safe deposit facilities with personal balconies, parking spaces, a mini bar, a doctor on-call beauty parlor and health club, a pool, and a travel desk with internet connectivity. The restaurant offers various food to satisfy different individuals’ needs.
Place in the Oberoi Hotels Marketing Mix:
Oberoi Group started its operations in India; however, over time, it expanded its reach to other countries within the international arena. The company’s headquarters is in New Delhi in, India. Hotels in India are located in central and convenient locations in major cities such as Agra, Jaipur, Udaipur, Shimla, Ranthambore, Chandigarh, New Delhi, Mumbai, Kolkata, Kerala, Gurgaon, and Bangalore.
The hotels in its overseas locations are Lombok in Indonesia, Bali within Indonesia, Madina in Saudi Arabia, Dubai in UAE, Mauritius in Mauritius, and Nile Cruiser in Egypt. Further expansion plans include Morocco, Abu Dhabi, Oman, and Greece. The importance of service is part of the hospitality industry, and Oberoi hotels are equipped with a highly efficient and skilled workforce that provides the best services for their customers.
Price in the Marketing Mix Of Oberoi Hotels:
Oberoi Hotels have targeted corporate offices, high-income groups, and urban travelers as possible clients. It offers a perfect combination of elegance, efficiency, and services. Oberoi Hotels are five-star hotels that provide top-quality services to their well-known and highly respected customers.
It has implemented a high-end pricing approach which is also cost-effective. There are various accommodations, and each is priced based on the amenities and services in the. Oberoi hotels enjoy a distinct advantage and charge high rates for luxurious accommodations because it understands that their guests are ready to pay additional dollars to gain benefits by providing the best service as well as services.
Promotions in the Oberoi Hotels Marketing Mix:
Oberoi Hotels have adopted several promotions to increase branding awareness. The company has also launched campaigns to gain greater visibility through magazines, tour and travel agencies, and social media platforms like Facebook, Twitter, Instagram, YouTube, and its website. It also depends heavily on the word of referrals from customers who recommend it to others. Oberoi Hotels have received luxurious five-star ratings from the Ministry of Tourism, which is the most prestigious quality in Indian hospitality.
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