Oral-B Marketing Mix: Oral-B is a part of the FMCG business since it is involved in oral health products. It has been an affiliate of its owner firm, Procter & Gamble, since 2006 and was previously controlled by Gillette Company. Gillette Company. Its Gillette brand was first introduced in 1950 by the founder’s dentist Dr. Robert Hutson.
Marketing Mix Of Oral-B
Marketing Mix Of Oral-B is brand-based. In Marketing Mix Of Oral-B, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Oral-B Marketing Mix. Below is the detailed Marketing Mix Of Oral-B.
Let’s talk about Oral-B Marketing Mix.
Oral-B Main Competitors
- Philips Oral Health Care
- Johnson & Johnson
Oral-B official website: oralb.com
Product in the Oral-B Marketing Mix:
Oral-B is an established brand with a diverse product catalog that includes
Oral-B Mouthwash and toothpaste Professionally clean your teeth of healthy, healthy teeth.
- Gum from Oral-B & Enamel Replace Original Toothpaste
- The Oral-B gum & Repair Extra Fresh Toothpaste
- Oral-B Pro-Expert professional Mouthwash for Protection
Manual Toothbrushes- Available in 3D white, complete, and Pro-Health. They feature unique bristles and flexible sides that aid in the prevention of gingivitis, as well as the elimination of plaque and tartar, and help prevent bad breath.
- Oral-B Pro-Health Clinical Pro-Flex Manual Toothbrush
- The Oral-B Pro-Health Compact Clean Toothbrush
- Oral-B Pro-Health Sugar Defense Manual Toothbrush
Replacement Brush Heads help clean teeth between visits, helps prevent gingivitis, assist in orthodontic care, and remove plaque and tartar. These are especially gentle on teeth and gums and are recommended for those wearing braces.
- Dental-B Replacement Heads for Sensitive Gum Care
- For Oral B FlossAction, Replacement Brushes
- Oral-B CrossAction Replacement Brush Heads
Floss is available in Complete 3D White, Pro-Health, and Complete. It’s powerful enough to cleanse and soothe.
- Oral-B Glide Pro-Health Comfort Plus Mint Floss
- The Oral-B Glide Deep Clean Mint Clean Floss
- Oral-B Glide Pro-Health Clinical Protective Floss Picks
Battery-powered toothbrushes: Have bristles that reach the deep of the tooth to remove plaque and tartar between teeth. It keeps the gums healthier and removes bacteria.
- Oral-B Complete Brush Heads for Replacement of the Battery
- Oral-B Pro-Health Replacement Brush Heads for the Battery
- Oral-B ProHealth Clinical Battery Toothbrush
Electric Toothbrushes are available for kids, vitality Pro, Genius, and Vitality. The features include a Pressure sensor, timer, and Bluetooth connectivity. It can also help remove plaque and tartar, as well as orthodontic care, interdental cleaning, and defense against bad breath.
- Oral B Genius 8000 Electric toothbrush
- Oral-B 7000 comes with Bluetooth Rechargeable Toothbrush
- Oral-B Pro 5000 with Bluetooth connectivity electric rechargeable Toothbrush
Kids- are available as replacement Brush heads with manual toothbrush batteries and electric and manual toothbrushes. It helps in the removal of plaque and tartar, provides orthodontic treatment, and helps protect from bad breath.
- Oral-B is a staged power Disney Dory Electronic toothbrush
- Oral-B Pro Health Jr Disney Frozen Vitality Toothbrush
- Oral-B Star Wars Battery Toothbrush
Place in the Oral-B Marketing Mix:
Oral-B’s journey began from a small area of the United States and, with time, has extended its reach to encompass the entire continent of the globe. It’s readily accessible in many countries through outlets such as supermarket and kirana stores, hypermarket supermarkets, malls, the dentist’s clinic, shopping centers, and pharmacy shops. You can also purchase it from online stores, as most stores keep this popular item in their catalog.
Oral-B has a robust distributor distribution channel allowing rapid and quick distribution to all its stores. The company also uses assistance from its parent company to sell its products to the retail sector. Oral-B markets its product directly through its sales representatives or indirectly through independent distributors.
It also has connections and ties with a tie-in to sales staff of other businesses to promote its products to the market consumers. The distributor plays a significant role in this distributorship process that Oral-B uses. He is the agent responsible for the transaction, and Oral-B gets market information, order processing marketing contact, and market reports directly from him.
Price in the Marketing Mix Of Oral-B:
Oral-B targets middle and upper-middle-class society as its customers. customers who are seeking innovative and high-quality products. They want something different from the old items available in the market. Oral-B has become the world’s leading dental product and the top choice for every dentist.
Oral-B has enacted a skimming price strategy for its products. The company has recently launched some new products and, at first, has fewer competitors. The company currently uses high-end costs and earns profits by selling its original and new products rapidly.
When other brands introduce similar products, it follows the price approach to take on their competitors. It reduces its price through discounts, promotions, and incentives to keep its prices competitive with competitors’ prices. This assists in keeping its loyal customers and generating greater sales and, eventually, profits.
Promotions in the Oral-B Marketing Mix:
Oral-B has embraced a bold strategy that includes simultaneously marketing through ATL and BTL marketing to advertise its products to the market consumers. It has launched various ads using printed, digital and visual media such as magazines, newspaper hoardings, television stations, billboards, and radio.
Oral-B uses social media platforms to market and keeps in touch with customers. It provides information about dental care to interested customers via its website. It also communicates with customers via the company’s page on Facebook, YouTube, and Twitter. pages, YouTube, and Twitter accounts. Promotions, incentives, and discounts are also listed on its website so that users can take advantage of the most current offerings. It used the tagline, the brand that dentists have been using around the world, to define its brand perfectly.
The company is aware of the significance of celebrity endorsements and has recruited many famous people to be its brand ambassadors and participate in ad campaigns. In 2013 Shakira was chosen as the brand’s spokesperson. Delta Goodrem, an Australian singer, is the brand’s ambassador for Oral B 3D white. In 2013, Madhuri Dixit, a famous Indian actor, interacted online with customers via #AskMadhuriwithOralB.
It was a publicity trick of the Oral-B marketing team and was rewarded with huge success. It was among the most inventive campaigns and helped the brand to create additional brand recognition. This company announced television anchor Emma Willis as its brand ambassador to promote Oral-B’s Power Brushes. Willis will be featured in various advertisements in the brand’s promotion campaign.
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