P&G Marketing Mix: Procter & Gamble is an American Public limited company involved in the consumer goods industry. Established in 1837 by James Gamble and William Procter, the company is a multinational corporation with its headquarters in Ohio, USA. P&G company has many innovations in business that have helped it to increase its presence in the international market.
Marketing Mix Of P&G
Marketing Mix Of P&G is brand-based. In Marketing Mix Of P&G, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing P&G Marketing Mix. Below is the detailed Marketing Mix Of P&G.
Let’s talk about P&G Marketing Mix.
P&G Main Competitors
- Johnson & Johnson
- Kimberly-Clark Corporation
P&G official website: pgpro.com
Product in the P&G Marketing Mix:
Procter & Gamble deals in products whose range of offerings is closely connected. The primary goal of the business is to make its products available to everyone around the globe. To achieve this, they’ve kept the highest quality standards of the product and maintained affordable prices. The company manufactures a broad variety of products that are innovative and that are related to the following brands:
- Max Factor and the Cosmos
- Wella – cosmetics
- Scope – mouthwash
- Joy – Dishwashing liquid
- Dawn dishwashing liquid
Female Hygiene –
- Whisper – disposable napkins for sanitary use
- Tampax – tampons
- Always use products for hygiene
- Sunshine margarine
- Star – margarine
- Pringles – potato crisps
- Cooking oil Mayon
- Folgers – coffee
Hair Care –
- Rejoice! – products related to hair maintenance
- Shampoo and conditioner – Prell
- Pantene – hair care products that are related to the treatment of hair
- Vidal Sassoon products to care for hair
- Natural Instincts: Color for hair
- Hair & Shoulder – Head and Shoulder shampoo
- Vicks – a product that treats cold and cough, such as cough drops, an inhaler, and vapor rub.
- Crest – toothpaste
- Align Probiotics
Products for the home –
- Luvs – diapers that are disposable high-end
- Pampers – diapers that are disposable high-end
- Clean-up – cleaning products for homes
Skincare products –
- Secrets – antiperspirants and deodorants
- Safeguard – soap
- Old Spice Products are related to caring for your hair, skin, and aftershave.
- Olay products to treat skin
- Lava-bar soap
Place in the P&G Marketing Mix:
Procter & Gamble has a global network for all of its products, with the policy of distribution for at minimum 135 nations like India, the UK, China, and the USA. It also has various manufacturing facilities for various products, such as a facility that manufactures sanitation products in Baddi and Goa.
Procter & Gamble has an active and robust system for manufacturing and distributing their products. It is aware of the importance of swift actions; therefore, all of its distribution strategies are coordinated and executed efficiently. Distribution is conducted in three main ways: extensive, specialty, and extensive.
Procter & Gamble’s network channel comprises manufacturers who are the producers in the chain, as well as wholesalers who are distributors. Then from them, retailers, who are the providers to the customers, for certain brand’s marketing channels are made up of independent companies involved in producing products to be used by consumers. The retailer must ensure that the products are delivered more quickly to all the outlets.
So, the warehouses are conveniently located, making it easier to get there. The principal distributors of products to consumers are the distribution of stores and chemist’s stores and retail outlets, the mall, and various large markets. DHL Courier is DHL’s service provider to ensure efficiency in logistics.
Price in the Marketing Mix Of P&G:
The pricing strategy of Procter & Gamble products depends heavily on the quality of the product and its branding worth. Because many brands fall under the company’s umbrella, It has different pricing policies for every kind of product. It is based on an adjustable policy in which the product’s price is based on the market price. Certain products are in price extremely competitive, and similar products are available that are available. For these products, the company has a highly skilled marketing team who monitors the price of its rivals.
Procter & Gamble keeps a competitive pricing policy for those products and thus keeps a price range that is very close to competitors’ products. Under this policy, any changes competitors make will affect the price. If a competitor reduces the cost of their product to boost sales, then Procter & Gamble also comes out with discounts or gift schemes to combat it. At the time of the sale, the prices are still within a certain price range.
Sometimes, brands also follow the policy of penetration pricing to introduce newer products into the market and establish a brand-new consumer base. Consumers are drawn to these products if prices are lower than comparable products without compromising quality. This can result in increased sales and also helps to generate greater volumes for the company. For the high-end premium goods, The brands adhere to an exclusive pricing policy, in which prices are higher. But, the products are usually of superior quality and are aimed at the segment of consumers who can pay for them.
Promotions in the P&G Marketing Mix:
Procter & Gamble capitalizes heavily on the internet and insists upon an ” attraction strategy.” According to this advertising policy, it is committed to creative and heavy advertising. It has agreements with celebrities for its commercials. Actors Kareena Kapoor and her husband, Saif Ali Khan, appear featured in Head & Shoulder ads, and actor Katrina Kaif appears in advertisements for Olay. Actors Shilpa Shetty and Parineeti Chopra are featured in Pantene ads on different radio stations, television channel hoardings, newspapers, and various magazines.
Procter & Gamble has sponsored various TV programs like Guiding Light, Our Private World, Texas, Another World, and The Caitlins. It also played the first soap-opera broadcast on radio in the 1930s. As part of its online marketing strategy, the company has now launched its official website, where consumers can download all the information on its brands’ products and purchase.
The company has also partnered with many other shopping sites where shopping is feasible. The company has patronized several online communities, such as “Women.com” and “BeingGirl.com,” and has numerous extremely stylized destinations. The company has launched small bags of products as promotional items to generate market awareness regarding its merchandise. Samples of free samples for promotion are handed out at various events to promote the brand’s image—the product.
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