Schneider Electric Marketing Mix – Marketing Mix Of Schneider Electric

Schneider Electric Marketing Mix: Schneider Electric SE is a publicly traded company with French origins. It is a multi-national corporation involved in energy management automation and deals with software and hardware. Schneider Electric was founded in the year 1836 by its founder Eugene Schneider. Schneider Electric has the distinction of having its place on the Fortune Global 500 list. It operates several subsidiaries under its umbrellas, such as APC, Zicom, Telvent, and Federal Pioneer.

Marketing Mix Of Schneider Electric

Marketing Mix Of Schneider Electric is brand-based. In Marketing Mix Of Schneider Electric, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Schneider Electric Marketing Mix. Below is the detailed Marketing Mix Of Schneider Electric.

Let’s talk about Schneider Electric Marketing Mix.

Schneider Electric Main Competitors

  • Emerson Electric
  • Siemens
  • ABB Limited

Schneider Electric’s official website:

Product in the Schneider Electric Marketing Mix:

Schneider Electric Marketing Mix

Schneider Electric has nearly 20,000 patents under its belt in the year 2016. Its business encompasses B2B and B2C operations. Schneider Electric has a diversified product portfolio which includes

Industrial Automation and Control

  • Control and Safety Control and Safety
  • Instrumentation and Measurement
  • Soft Starters, as well as Variable Speed Drives
  • Universal Enclosures
  • SCADA Systems, both Remote and Telemetry
  • Software
  • Signaling Units
  • RFID Systems and Sensors
  • Joysticks, pilot Lights, Switches, and Pushbuttons
  • Transformers, as well as Power Supplies
  • The PAC system, PLC, and dedicated controllers
  • Panelboards and switches
  • Boxes, Cabling, and Interfaces
  • Protect Relays as well as Contactors
  • Industrial Communication

Grid Automation and Medium Voltage Distribution

  • Switchgear Components
  • Substation Automation
  • Protection Relays through Range and Application
  • Outdoor equipment
  • Medium-Voltage Transformers
  • Medium-Voltage Switchgear
  • Feeder Automation

Energy Access

  • Collective Solutions and access to Energy

Critical Power Racks, Critical Power, and Cooling

  • UPS
  • Environmental and Security
  • IT Power Distribution
  • Services for Cooling and Critical Power

Products and Systems with Low Voltage and Systems and Systems

  • Insulation Motors
  • Medium-Voltage Switchgear
  • Universal Enclosures

Energy and Solar Storage

  • Solar for industrial and commercial Rooftops
  • Solar Backup and Off-Grid

The Building Automation and Control

  • Lighting Control
  • Video-Management System


  • Software by name and Industry

Residential and Small Business

  • Home Security
  • Lighting Control
  • Electrical Sockets, Light Switches, and Electrical Sockets

Place in the Schneider Electric Marketing Mix:

Schneider Electric has spread its presence in its international arena, including France, the United States, Canada, Germany, Japan, Australia, Brazil, New Zealand, Sweden, Italy, Denmark, the United Kingdom, Spain, and India. The company has 31 manufacturing locations across different countries to give the best outcomes. Schneider Electric has its headquarters based in Rueil-Malmaison, located in France.

The company has top R&D facilities that meet customer requirements and expectations. Schneider Electric has a widespread distribution channel which includes regional offices spread across several regions of the world. The products supply chain includes the services that include consultants buying advisors and installers, system integrators, and distributors. The supply chain of Schneider Electric includes large distributors, electric equipment wholesalers, local distributors, and international companies such as Raxel and Gyabar & Grainger. In the residential market, it uses the Kingfisher brand in its retail market for the United Kingdom, Home Depot for the market in the United States, and Saint-Gobain in France.

Price in the Marketing Mix Of Schneider Electric:

Schneider Electric Marketing Mix

As of the fiscal year 2015, the estimated revenue from Schneider Electric was 26.64 billion Euros, and its profit was 1.41 billion euros. The company has established itself as a world-class specialist in the field of energy management that is based on environmentally friendly technologies. Schneider Electric is a powerful brand that has adopted a premium price policy since its customers know about the high-quality products provided by the company. The company also has a values-based pricing system to ensure customers will believe in the item’s worth. In reality, the method is a combination and perfect blend of innovative products and the expectations of customers.

Promotions in the Schneider Electric Marketing Mix:

Schneider Electric has launched ad campaigns through magazines, television, YouTube, and Facebook to maximize brand exposure. Schneider Electric is conscious of its obligation to its responsibility to the ecological environment. It is taking various initiatives like promoting green attributes, using waste, using resource strategies, and utilizing low-carbon dioxide, as well as developing a green supply chain. In recognition of its efforts, it has received numerous awards and accolades, including one of the world’s most ethical companies for the sixth consecutive year and the CEO Leadership Award, which is to promote gender equality, and the most sustainable company from the CAC 40. Its tagline is catchy and appropriate: The worldwide expert in energy management/ Get you the best use of Energy.

This is the Marketing Mix Of Schneider Electric. Please let us know if you have additional suggestions to add.

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