Singapore Airlines Marketing Mix: Singapore Airlines is associated with the airline industry. It is also the flag carrier of Singapore. Temasek Holdings and the government are majority owners. Malayan Airways was established in 1947. It became Singapore Airlines in 1972 on 1 Oct. Star Alliance is its ally, and it operates with the help of several airline-related subsidiaries. Singapore Airlines was chosen as the launch customer for the largest passenger aircraft in the world Airbus A380.
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Marketing Mix Of Singapore Airlines
Marketing Mix Of Singapore Airlines is brand-based. In Marketing Mix Of Singapore Airlines, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Singapore Airlines Marketing Mix. Below is the detailed Marketing Mix of Singapore Airlines.
Let’s talk about Singapore Airlines Marketing Mix.
Singapore Airlines Main Competitors
- Cathay Pacific
- Qantas Airways
- Jet Airways
- Air India
Singapore Airlines official website: www.singaporeair.com
Product in the Singapore Airlines Marketing Mix:
Singapore Airlines is ranked tenth in terms of international passenger transport. It had 111 aircraft in its fleet as of the 31st year, 2017. This included Boeing777, Airbus A380, and Airbus A350. The airlines offer a wide range of on-ground and in-flight services, including
- Singapore Airlines Suites are available on Airbus A380-800. They include separate compartments and leather seats, an LCD TV mounted on the front wall, separate beds, and privacy blinds.
- First class is available on Boeing 777-3000ERs. It includes a 24-inch entertainment screen, adjustable seat lighting, and a comfortable bed with an option.
- Airbus A350-900ERs and Boeing B777300ERs offer Business Class. This class includes a stowage option alongside seats, ports, and power sockets in one panel. It also features a comfortable seat that can turn into a bed.
- Premium Economy Class is available on Airbus A350-900 and A380, as well as Boeing B777-300ER. This includes economy seats with 38-inch pitches, an LCD monitor, and Book-the-Cook.
- Economy Class offers slimmer seats, more legroom, adjustable headrests, and in-flight entertainment.
- Singapore Airlines offers a variety of food options on all its flights, including local and international cuisines, as well as a Book-the Cook option
- Singapore Airlines launched KRISWORLD, an in-flight entertainment system with widescreen LCD TVs, music and movies, and power ports.
Place in the Singapore Airlines Marketing Mix:
Singapore Airlines is headquartered at Airline House, Changi, in Singapore. It also operates from Singapore Changi Airport. It is a major airline in North America, Europe, and the Pacific region. It has expanded its global presence to nearly ninety cities in almost forty countries, including Dubai, Australia, and Thailand.
It is part of an extensive distribution network, including its website, affiliate portals, companies, tour operators, and travel agents for booking tickets and providing related services. Singapore Airlines employed a skilled workforce of 24,574 people by the end of 2015-16, which enabled it to run efficient and fast operations.
Price in the Marketing Mix Of Singapore Airlines:
Singapore Airlines’ estimated revenues were 15.28 billion dollars, and its net income was 804.4 million dollars at the close of the financial year 2015.-16. It is ranked in the top 15 global destinations for revenue passenger kilometers. In 2010, it was also ranked second in market capitalization.
Singapore Airlines targets middle-class, upper-middle, and corporate customers as its target customers. These customers are looking for reliability and comfort and are willing to spend more money. It is a premium mark because it provides its customers with unrivaled products and exceptional services. Singapore Airlines has adopted premium pricing because it is confident of customer loyalty.
Promotions in the Singapore Airlines Marketing Mix:
Singapore Airlines launched the Frequent Flyer Program to reward loyal customers with various incentives. Regular passengers can earn miles and enjoy many benefits. The company implemented both Pull and Push marketing strategies to attract a large customer base. It advertises through various media, including television and print media, such as brochures, banners, and newspapers. Singapore Airlines also uses social media platforms to help advertisers. This includes its website and associated portals like Blogs, Facebook and Twitter. It encourages frequent flyers to contact it directly by sending them messages and emails offering incentives and offers at regular intervals.
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