Skype Marketing Mix – Marketing Mix Of Skype

Skype Marketing Mix: Internet phones have become a sought-after and popular gadget due to rapid development and the growth of the IT industry. Skype is an online application connected with the internet business. It’s a service provider that allows video text, voice, and calls. It was first introduced in August 2003 and was developed by Janus Friis and Niklas Zennstrom. In 2005, in September, it was bought by eBay; however, it is now under the management of Microsoft. Its parent company is Microsoft. Skype is expected to be completed by the end of next year.

Marketing Mix Of Skype

Marketing Mix Of Skype is brand-based. In Marketing Mix Of Skype, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Skype Marketing Mix. Below is the detailed Marketing Mix Of Skype.

Let’s talk about Skype Marketing Mix.

Skype Main Competitors

  • Whatsapp
  • Talk Free
  • Line
  • Tango
  • Viber

Skype official website:

Product in the Skype Marketing Mix:

Skype Marketing Mix

Skype provides two-way services: nature: voice calls and video chat. Initially, it was a Peer-to-peer and Client-server technology, but since 2012, the service has been operated by supernodes owned and managed by Microsoft. Skype offers a wide range of services and product range that includes the following features:


  • Skype calls can be made via one Skype program to another Skype application in any location around the globe
  • Calls to mobiles and landlines at low costs
  • A group calling up to 25 connections per call
  • Forward calls made through Skype for any network
  • Caller ID
  • Skype Number
  • Skype for international numbers


  • Sending messages, sharing location information and images via mobile phones
  • Allowing Skype to receive a message while it is you are busy
  • Sending text messages via the keyboard
  • Instant messaging
  • Video-based messaging
  • Skype chat


  • Group Video Calling
  • One-to-one Video Calling


  • Sharing is done by emailing name, number, and contact details to Skype
  • Screen sharing in an entire group
  • Screen sharing between an individual using Skype
  • Sending photos, videos, and other files of any size through Skype

Other Features

  • Skype Extension
  • Skype Translator
  • Share Button
  • Contact-me-button
  • Skype for
  • Skype Connect
  • Skype Manager
  • Skype Wi-Fi

Place in the Skype Marketing Mix:

Skype is a worldwide market that covers countries such as India, Egypt, Argentina, Brazil, Canada, China, France, Germany, Indonesia, Italy, Malaysia, the United Kingdom, and the United States. Skype’s headquarters are in Luxembourg. Most of the development staff is situated in Tartu and Tallinn within Estonia. Skype is a simple way to communicate via Skype since it uses a microphone to make voice calls, webcams for video calls, and instant messaging for sending SMS.

Skype has a massive client base, with more than 6 billion users. The software can be written using Delphi, C++, and C and is accessible in a hundred and eight languages. The operating system for Skype includes MacOS windows, Xbox One, HoloLens, Windows Phone, watchOS, iOS, Blackberry, Android, and Linux. Skype is an extensive distribution network that offers support through support communities, web-based help portals, a Skype Facebook page, and the @skypesupport account on Twitter. Contact is made directly through live chat or email.

Price in the Marketing Mix Of Skype:

Skype Marketing Mix

Skype adopts a type that follows a Freemium cost policy. Skype offers audio and video messages and calls at no cost for groups and individuals using one Skype application to another. Skype integrates meetings and collaboration for professionals using the Office app for an initial cost of 120 Rs monthly for India.

Making calls to international numbers is much less expensive than calls to landlines and mobile phones. These calls are billed through an account that is debit-based, referred to as Skype Credit. Skype has introduced a promo pricing policy that offers a variety of incentives to attract new customers and grow the number of customers it has. It offers Skype Unlimited World, which includes the first month of free phone calls to mobiles and landlines.

Promotions in the Skype Marketing Mix:

Skype is an excellent name with a perfect tagline. Everyone can use Skype at no cost. Skype has implemented a variety of strategies to increase awareness and gain visibility. Skype has the backing of its parent Microsoft Microsoft which uses print and social platforms to get visibility for its products and services. Skype also depends on word of mouth, which is the best way to advertise. Skype offers discounts, vouchers, Skype credits, gift cards, and discounts in its promotional policy. Skype is free to use. Skype is extremely popular among teachers and schools to help with education-related projects.

This is the Marketing Mix Of Skype. Please let us know if you have additional suggestions to add.

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