Slice Marketing Mix: Slice is an alcoholic soft drink and is associated with the beverage industry. It has American origin and was first introduced to the market consumers in 1984. Slice is a brand subsidiary of the famous owner company PepsiCo. It is refreshing tasting that is 10% juice-based.
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Marketing Mix Of Slice
Marketing Mix Of Slice is brand-based. In Marketing Mix Of Slice, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Slice Marketing Mix. Below is the detailed Marketing Mix Of Slice.
Let’s talk about Slice Marketing Mix.
Slice Main Competitors
- Dabur Real Juice
- Tropicana
- Maaza
- Frooti
- Minute Maid orange soda
Slice’s official website: drinkaslice.com
Product in the Slice Marketing Mix:
Slice is a fruity-flavored line of soft drinks. Over time, the company has added a variety of flavors to boost its market share and draw new customers.
Slice comes in various sizes, as well as bottles such as pet bottles, as well as smaller cartoon packs to satisfy the varying requirements of the consumer. In India, Slice has been an integral part of the well-known mango made of Alphonso and Ratnagiri varieties. Its product portfolio includes varieties like
- Slice Lemon-Lime and Lemon
- Slice Sierra Mist
- Slice Apple
- Slice Strawberry
- Slice Pineapple
- Slice Mandarin Orange
- Slice Orange
- Slice Peach
- Slice Passion Fruit
- Slice Grape
- Slice Fruit Punch
- Slice Cherry Cola
- Slice Pink Lemonade
- Slice Wild Cherry Pepsi
- Dr. Slice
- Slice Red Cherry-Lime
- Slice One
- Slice Mangola
Place in the Slice Marketing Mix:
Slice was initially introduced to the market in the United States, and with time it expanded its market presence to various countries around the world. It has gained worldwide acceptance due to its distinctive and refreshing flavor. Slice was introduced in India in 1993. It has become one of the most sought-after soft drinks in the consumer drink market. Slice is also available across Pakistan, Bangladesh, and Canada markets.
Slice is a well-known and effective distribution policy, which ensures its accessibility due to its parent company which has strong channels in all nations around the globe. Slice has adopted the VPS or Vertical Marketing System of Distribution. It has a channel that includes the services of small retailers, distributors, and bulk buyers who can get to the end-users via supermarkets hyper, market discount stores, food shops, corner stores, cafes, restaurants, hotels, airports, and hotels railway stations, schools and college canteens, as well as bus depots.
Price in the Marketing Mix Of Slice:
Slice has marketed itself as a drink that is fun to drink. It has targeted all sections of society with an all-age demographic as potential clients. Slice is in fierce competition with many similar products. Slice has adopted a competitive pricing policy and kept its prices in line with its rivals’ prices. In addition, it was looking to enter new markets and grow its shares. This is why Slice has established a pervasive pricing strategy to ensure the products are accessible in every part of the nation. Affordable and reasonable prices have assisted the brand in expanding its customer base and generating higher profits.
Promotions in the Slice Marketing Mix:
Slice is a brand that is internationally recognized and has adopted various ATL and BTL strategies to establish and sustain its brand’s recognition within the market for consumers. Slice has launched several memorable advertisements through printed and electronic media on major radio stations, popular television channels, newspapers, and magazines, advertising on popular locations along the back and sides of trucks: tempo trams, and buses.
Slice has also sought assistance with social networks and launched campaigns using Twitter, Facebook, and YouTube. It is aware of the positive effects of the power of stars on the perception of the people and has enlisted the well-known Indian actress Katrina Kaif to play in its commercials and act as the brand’s representative in India.
Slice has several well-known taglines associated with the brand, such as Ab RAS Bar Saga, Aamsutra, The biggest orange, and Pure mango pleasure. In 2009, Slice introduced Slice Pure Pleasure holidays as a part of its promotion policy. It allows customers to win luxury holidays to exotic destinations such as Venice, Greece, Vienna, and Paris.
This is the Marketing Mix Of Slice. Please let us know if you have additional suggestions to add.
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