Southwest Airlines Marketing Mix: As the name suggests, Southwest Airlines is associated with the airline industry. The company is a publicly-traded corporation with American roots. Southwest Airlines was founded in the year 1967, 16 March, by its founders Herbert Kelleher and Rollin King; however, it was able to begin operations under the name Southwest Airlines in 1971, 18 June.
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Marketing Mix Of Southwest Airlines
Marketing Mix Of Southwest Airlines is brand-based. In Marketing Mix Of Southwest Airlines, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Southwest Airlines Marketing Mix. Below is the detailed Marketing Mix Of Southwest Airlines.
Let’s talk about Southwest Airlines Marketing Mix.
Southwest Airlines Main Competitors
- Ryanair
- EasyJet
- WestJet
- IndiGo
- AirAsia
- Pegasus Airlines
Southwest Airlines’ official website: www.southwest.com
Product in the Southwest Airlines Marketing Mix:
Southwest Airlines has the distinction of being the most popular airline globally regarding low cost. It utilizes Boeing 737 in its fleet, but between 1979 and 1987, it needed a contract with Boeing 727.
Airlines have grown to become the biggest Boeing 737 operator in the world, operating daily flights with a fleet of 723 aircraft as of the end of the calendar year 2016. Southwest Airlines has adopted a point-to-point model of operation and rolling hubs for cities with significant populations. The airline offers alcohol-based beverages for a nominal cost and non-alcoholic drinks on board to passengers.
Peanuts and pretzels are free, and many aircraft also offer Nabisco snacks for no additional charge. Southwest Airlines’ plans are equipped with VOD, eBooks for free Beats Audio, Live TV, and Wi-Fi. In 2012, 17 January 17 January, the fleet was upgraded with a more ergonomic seating layout, more seating space, more knee space, and better ergonomics. New features included LED lighting, a larger headroom, new window housings, and sculpted sidewalls.
Place in the Southwest Airlines Marketing Mix:
Southwest Airlines started its operations within the domestic circuit of the United States and currently travels to 41 states, including 100 destinations such as Denver, Dallas, Phoenix, Atlanta, Las Vegas, Orlando, and Oakland. Southwest Airlines has extended its reach into the international arena, including eight countries: the Caribbean, Central America, Mexico, and Puerto Rico. Southwest Airlines has its headquarters in Dallas, which is located in Texas. It is a dependable and broad distribution channel that operates and manages an estimated 3,900 departures daily, with a well-trained workforce that included over 53,000 employees at September’s end.
Price in the Marketing Mix Of Southwest Airlines:
At the close of the fiscal year 2015-16, the estimated revenue for Southwest Airlines was 20.4 billion dollars, and its net profit was 2.2 billion dollars. Southwest Airlines has been positioned as a low-cost airline and has served as a motivation to other low-cost carriers across the world due to its effective pricing strategies. Southwest Airlines has targeted the middle-class part of society as potential customers and has embraced two systems, low-price, and variable-price, for its pricing strategy. The airline has low-cost tickets, and this is due to its ability to lower operating expenses.
Airlines can save money by hiring qualified employees and, therefore, can save money on their training programs. The airline does not provide complete meals but only snacks and can reduce the cost of meals. Southwest Airlines has introduced innovative programs and offers discounts and incentives to attract many customers as part of the variable pricing system.
Promotions in the Southwest Airlines Marketing Mix:
Southwest Airlines believes in advertising to build brand awareness within the marketplace. It has launched various ad campaigns that are humorous to draw customers. In its promotional campaign, airlines introduced Rapid Rewards and provided a single credit per flight, regardless of the distance. With 16 credits over 2 years, the opportunity to take a free round trip was offered to passengers who could use the credit for an entire year. The most important slogans include Low costs. No need to be ashamedly Welcoming abroad; Take your bags, you’re ready to go on the low-cost airline, and you’re free to roam around the country. Just essential, and Love is still our primary concern.
Southwest Airlines has become an official carrier of the Honor Flight Network and brings elderly and ailing war veterans to national monuments in Washington D. C. It is the official airline for San Diego Padres, Milwaukee Brewers, Baltimore Orioles, Texas Rangers, and Super Bowl. The airline signed a sponsorship agreement with the Houston Rockets and was the principal sponsor of the Southwest Airlines San Francisco Chinese New Year Festival and Parade.
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