Spice Jet Marketing Mix: Spice Jet, an Indian-based company, is associated with the aviation industry. Modiluft was founded in 1994 to provide air-taxi services. Ajay Singh purchased the airline in 2004 and renamed it Spice Jet. It is currently a low-cost airline. The company began operations in 2005 under the present brand. The airline is competing with the following airlines
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Marketing Mix Of Spice Jet
Marketing Mix Of Spice Jet is brand-based. In Marketing Mix Of Spice Jet, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Spice Jet Marketing Mix. Below is the detailed Marketing Mix of Spice Jet.
Let’s talk about Spice Jet Marketing Mix.
Spice Jet Main Competitors
- Flyglobespan
- JetBlue
- Air Arabia
- Wizz Air
- Ryanair
- easyJet
- JetStar
- AirAsia Group Berhad
- Indigo Airlines
- Go Air
Spice Jet’s official website: www.spicejet.com
Product in the Spice Jet Marketing Mix:
Spice Jet is ranked fourth in India as the largest airline by passengers carried. It has placed great emphasis on comfort travel and excellent performance, including crew hospitality and aircraft technical specifications. Spice Jet’s highly skilled and knowledgeable crew provides friendly and efficient handling.
The fleet includes the Bombardier Dash and Boeing 737–900ER, as well as the Boeing 737–800s. These aircraft are safe and comfortable for short and medium-distance flights in India’s weather conditions. Spice Jet offers SpiceMax Premium Services, which allow passengers to enjoy extra benefits such as extra legroom, priority boarding, meals, baggage handling, and check-in at higher fares.
Unaccompanied children, infants traveling with their parents, and disabled persons are all eligible for special assistance from staff. Before flying with Spice Jet, expectant mothers must obtain a NOC from their doctor. The company provides a 15kg baggage allowance per passenger, a handbag up to seven kg, and a laptop bag. Spice Jet Web Check-in helps passengers avoid long lines at the airport.
Place in the Spice Jet Marketing Mix:
Since October 2016, Spice Jet has held 12.9% of the market share. Three hundred and six flights are operated daily to six international and thirty-nine domestic destinations. It has expanded its domestic presence to include many routes such as Delhi to Chandigarh and Mumbai to Delhi, Hyderabad, Tirupati and Chennai, Bangalore to Pune, Kolkata to Delhi, Tirupati to Tirupati, Hyderabad to Tirupati and Cochin to Cochin.
It has expanded its global reach to include international routes such as Chennai to Colombo and Mumbai to Dubai. Its headquarters is in Gurgaon, Hyderabad. The operational hub is Rajiv Gandhi.
International Airport in Hyderabad and Indira Gandhi International Airport in New Delhi. Spice Jet also has offices overseas in places such as the Maldives and Sri Lanka, UAE, Afghanistan, Sri Lanka, Sri Lanka, Nepal, and UAE. You can book online, cancel, check flight schedules, make priority check-ins, and pay online.
Price in the Marketing Mix Of Spice Jet:
Spice Jet’s net income was 101.52 million dollars at the close of 2015, and estimated revenues were 795.25 million. Indian market is very price sensitive. It is essential to have a pricing policy in line with the common masses to create a niche market. It has positioned itself as a low-cost carrier and targeted the lower-middle and middle classes as potential customers.
To compete with other airlines, it has adopted a pricing policy that gives it a slight advantage. The airline’s tickets are very economical and affordable, which has resulted in good revenue. Spice Jet also has a promotional pricing policy that offers discounts and incentives at regular intervals to attract more passengers.
Promotions in the Spice Jet Marketing Mix:
Because of its branding and advertising policies, Spice Jet is a strong presence in the airline sector. It advertises through print and social media platforms such as newspapers, Facebook, and its website. Spice Jet’s promotional strategy offers discounts for group bookings, discounted rates at regular intervals, and special offers such as tickets starting at Rs 99. The company’s most famous slogans include Flying for everyone, Red Hot spicy, and Get More when you fly. Based on a Bluebytes News survey and TRA Research, Spice Jet has received awards, and recognitions such as Most reputed Domestic Private Airline in 2016.
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